The characteristics of news style advertising copywriting, what are the writing essentials of new me

That is, the second type of advertising, similar to the form of news reporting, in fact, you don't have to write it yourself, you pay for the advertisement, and the newspaper people will write it for you.

Find a reporter and give you some pencil fees, and they'll help you write it. It is to write an advertising plan in the form of a news report.

Reference: General knowledge of journalism.

News, also known as news, is usually divided into four categories: dynamic news, comprehensive news, typical reports, and news reviews. Among them, dynamic news is the most commonly used in newspapers and broadcasts. It reports on the latest major events, new atmospheres, and new achievements at home and abroad.

The title generally includes an introduction, a main topic, and a subtitle;

Conclusion, generally refers to the last sentence or paragraph of the message, which is the end of the message, which is dispensable according to the needs of the content; The background is the historical situation of things or the environment and conditions of existence, and it is the subordinate part of the message, which is often inserted in the main part, and also inserted in the "introduction" or "conclusion".

The part in parentheses is the "head", which explains the name of the news agency, the place and time of the generation. This "head" indicates that the material is true and the report is timely. The time is accurate to the "hour", suggesting that the campaign is rapidly evolving.

The characteristics of the news: the position and viewpoint are clear, the content is true and concrete, the response is rapid, and the language is concise and accurate.

How the news is written: It is mainly narrated, sometimes with arguments and descriptions.

Journalism is timely reporting of valuable facts that have recently happened and are happening, or that have already happened but are newly discovered.

To understand this definition, we need to pay attention to the following three points:

1 The news must be a fact of recent occurrence and recent discovery.

"New" is an easy discourse to understand, and the "new" of news is mainly reflected here.

2 The facts reported in the news must be valuable.

Not all events are worth reporting, and we emphasize that the events reported in the news must be valuable. The so-called value can be understood from three aspects.

First, it has an educational role. Just as Hua Lian, the author of the American "Modern News Report," said, "teaching" and "encouraging" readers means that it has a positive guiding effect on readers' thinking, morality, and outlook on life.

Second, it has an epistemic effect. It can enable readers to acquire knowledge about society, life, nature, science, etc.

Third, it has a pleasant effect. The pleasure mentioned here does not include low-level fun. The so-called news that tirelessly reports on the private affairs and family affairs of film and television stars is really funny. When we say "love", we mean positive, optimistic, healthy and uplifting taste.

3 Journalism must be a "report" of an event.

Journalism is about reporting events, but the events themselves are not news. A valuable event must also be "reported" in order to be news.

Reporting refers to the means and process by which reporters or other journalists or enthusiasts collect and process valuable events, and then make them public to the world through corresponding news dissemination channels.

1.Define your goals.

Determine the purpose of the copywriting output, target the target user group, produce copywriting according to the needs of the target user group, and realize the user's reading through high-quality content.

2.User needs.

If you want to attract the attention of users, you need to do a good job of user analysis, think about the type of content that users like or need, and how to shape the content to meet the needs of users.

According to the situation of the product or brand, their own accumulation, and the analysis of user needs, choose the right material to shape the copy, such as narrating with their own experience, which is easier to attract users and resonate with users.

4.Pay attention to the bootstrapping.

New ** operations.

When outputting copywriting, we must output the content from the user's point of view, output the content according to the user's thoughts, and not write it from our own point of view to think that the content is good, but understand that our content is aimed at users, guide users, and enhance users' sense of identity, so as to achieve user conversion and realization.

5.Shape the headline.

For the title of the copy, we must pay attention to refinement, the title determines the beginning of the article and the direction of the content, to ensure the consistency of the title and content.

There are two main ways to write the title: one is to write the title first and then the content; The second is to write the content first, conceive the main body of the content, and then refine the core of the article to form a title. The new ** copywriter is often used to tell stories or truths.

6.Modify optimizations.

Good copywriting needs to be tested and revised repeatedly through data analysis.

The longer it takes to adjust the best copy, the better the user experience will be.

The creation and dissemination of the new ** Qi bend copywriting.

Write the title of the new marketing copy with the current hot event as the starting point, and explain the original intention and method of formulating the title.

1. Classification according to the length of the article: long copywriting and short copywriting.

2. Classification according to the way of advertising placement: soft advertising and hard advertising.

3. According to the purpose of advertising, it is divided into filial piety categories: sales copywriting and communication copywriting.

New**. It is the use of digital technology.

The form of communication that provides information and services to users through computer networks, wireless communication networks, satellites and other channels, as well as terminals such as computers, mobile phones, and digital televisions.

From a spatial point of view, "new" refers specifically to the present and "tradition".

Correspondingly, with the support of digital compression and wireless network technology Li Shenliang, with its large capacity, real-time and interactivity, it can cross the wide boundary of the ground and finally achieve globalization.

Target**. <>

** Concept:

Technical level: It is the use of digital technology, network technology and mobile communication technology.

Channel level: through the Internet, broadband local area network, wireless communication network and satellite channels.

At the terminal level, TVs, computers, and mobile phones are used as the main output terminals.

and other integrated information and entertainment services.

The above content refers to Encyclopedia - New**.

The characteristics of the new ** copywriting are ingenious construction, appropriate pictures, eye-catching titles, and content that meets the taste of the public. The new copywriting is updated quickly, but it is all based on hot spots.

There are many simple characteristics of the new ** copywriting, but they are all based on the public's attention to facts. Most of the new ** copywriting takes a short time, publishes quickly, is extremely ingeniously conceived, and the title is also very attractive, and the content is in line with the core values of the society. When the new ** author begins to write copy, he will first consider which hot spots are enough to attract the public's attention, and then choose the topic for the next pen operation, and try to find a suitable picture or a very meaningful picture.

The characteristics of the new ** copywriting are mainly the above.

Clause. 1. Should have keen observation and insight into the market.

Clause. Second, it should have the ability to analyze the marketing of the car.

Clause. 3. Should have the ability to copywrite in order to check, screen, revise or select the plan.

Clause. Fourth, should have the ability of market research questionnaires.

Clause. 5. Should have the ability to communicate and communicate.

Clause. Sixth, should have the ability to analyze the case of the first event.

Clause. 7. Should have the ability to make, edit, and arrange speeches.

Clause. 8. Should have the ability to observe and judge opinions on the news.

Clause. 9. Should have the ability to negotiate diplomatically with customers.

Clause. 10. Should have the ability to organize activities and make overall plans.

Clause. Ten. 1. Should have the ability to draw up work plans and copywriting plans.