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Anonymous users2024-02-09News marketing has an independent expense in large and medium-sized enterprises, and this budget will be allocated every year, which is obviously a more important item in marketing. However, some Internet companies do not have this expense, because the company requires each expense to be independently calculated how much revenue it brings, which makes the marketing manager stumped.
Pony Marketing Consultant believes that news marketing will directly bring some users, but it is indeed difficult to calculate independently by searching for brands to enter ** after seeing the article. More importantly, news marketing is the packaging of brand image, is a kind of promotion to promote the image of customers, and hard advertising is complementary, its biggest advantage is to improve credibility, convince users, and have an irreplaceable role in decision-making.
Therefore, as the helmsman of the enterprise, you may also need to look at the problem dialectically, and you can't think that news marketing can't directly calculate the benefits it brings, so you can question the effect of news marketing, and you can't limit the company's market spending on news marketing.
Pony has adhered to news marketing for a long time and has served hundreds of well-known enterprises, including news marketing, involving search marketing, word-of-mouth marketing, and new marketing such as Xiaohongshu. News marketing, which has been an important project for enterprise marketing investment for a long time in the field of marketing, can be seen in its importance to corporate marketing.
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Anonymous users2024-02-08The purpose has an advantage:
1.It can make the company name and product information appear on the network quickly within 24 hours!
2.Quickly and accurately disseminate information in minutes and seconds, which can quickly and efficiently disseminate information.
3.Published on authoritative and large. It has extremely high authority and credibility, increases consumer recognition, and improves reputation!
4.You can put the company's ** external links on the major ** and get high-weight external links, which is the best choice for **SEO!
5.If an enterprise has a cyber crisis, it can quickly and effectively disseminate positive information, break and suppress slanderous rumors, and easily resolve the corporate crisis!
6.Persistence: Publish information once, forever!
7.Low price: advertorial promotion, online news release, compared with other advertisements, the price is very low!
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Anonymous users2024-02-07How can companies leverage the value of news marketing? 【TM medium for sending soft text】First, quality is king, and content is the first factor.
To do news marketing implementation, content is the standard, is the foundation of marketing promotion, if the content at the beginning is not qualified, marketing promotion implementation is a hindsight. TM Media believes that the content of the press release is to introduce the company's products or brands in detail, but more importantly, it is necessary to bring in the distance between the company's products and brands, so that users can have a favorable impression of the company's products or brands.
2. Choose a suitable news release platform to publish, because most of the mainstream ** do not accept my article submission, so people want to publish news on the top to be able to carry out ** business announcement according to the news release platform.
TM media believes that the implementation of news marketing can produce self-evident benefits to enterprises, but if you want to continue the value, you have to persevere, taking advantage of the marketing hotspot to do news dissemination is a natural way of "viral marketing", when the news hotspot goes out, there will be a one-sided situation, no matter what the specific situation of the event is, many people will generalize, lack of objective thinking and discrimination, blindly follow the crowd. Therefore, when people do Internet news marketing, they should think about news hotspots from all aspects and directions, so that it is not easy to make errors in their own identification.
1.Purpose: A successful news marketing should have a strong purpose, although some news appears very suddenly, but we must know what we want to achieve through this news marketing. >>>More
First of all, the press release has a stronger sense of trust for the reader, giving it a very real feeling. >>>More
Only by promoting their own product brands more vigorously and establishing a good Internet brand image can enterprises take the lead in seizing more market share, and network brand promotion is based on efficient and convenient promotion methods and valuable information feedback system, so that enterprises finally choose it. "In terms of product promotion, we prefer the network promotion method with lower cost and more significant effect," said Mr. Zhong Yufeng, founder of Yufeng Internet Word-of-Mouth System. So what are the incomparable advantages of news marketing? >>>More
1. News advertorial marketing is a form of advertising with the strongest vitality. It is also a very technical form of advertising, advertorial is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. >>>More
News value is an important law that runs through the process of news writing and the entire process of news dissemination, and is the general term for the value elements that reporters and the audience judge the facts and materials that constitute the news. According to the definition in the "Dictionary of Journalism", newsworthiness is a special factor that a fact has enough to constitute news, and journalists usually use it as a criterion for selecting facts to report. Value, in this case, refers to the use value. >>>More