If you can t sell your products with your heart, can t you do without marketing?

I am an education company, and our product is "curriculum", and I have been thinking like this for a few years ago, always trying to find a way to make the best curriculum "in my eyes". To put it simply, I want to make a course like Jiuyang Shengong. Awesome people also think it's awesome when they see our course.

I've always been proud of it. Until one day two years ago, after some opponents overtook us, I went to study the courses of my peers. If we teach college, they teach elementary school.

I was dumbfounded, and many users thought that such a course was also wonderful. Since our peers only develop elementary school content, the speed of product development far exceeds ours. This incident hit me in the head.

What makes a good product? It's not that you teach awesome calculus that makes a good math class. The key to teaching elementary school students is to be interesting.

It's not about how deep you go. <>

The product does not match the needs of users, no matter how good it is, it is also self-congratulatory. If you put a lot of effort into developing a product, do you develop what you think is a good product, or do you develop a product that users think is good? Apple has previously developed a product called the Newton machine, which has several functions and has put a lot of effort into it.

It failed because it was too difficult to use in the eyes of the user. Developers think of users as smart people like them. The products developed by Steve Jobs can always make the elderly and children feel that they are easy to use.

I've seen a lot of operators with technical backgrounds, and this problem is particularly acute. I was once approached by a person who made logistics software, and his logistics software was very difficult to use. From the engineer's point of view, they have never put themselves in the shoes of consumers about how to make their software easier to use.

In addition, there is a high probability that the lack of knowledge of users leads to misunderstandings about good products. For example, a friend of mine is making essential oils. He has a big puzzle that users always think:

Why aren't your essential oils oily?

Yes. Doing a good job of the product is the foundation, no marketing others through what knows your product? How do you know if your product is working well? <>

There are three stages of marketing management concept and evolution, one is the concept of production, what to produce and what to buy, because the production in that era was very laborious, there were few people who could produce, and there were few products, so what was produced was sold. The second is the product concept, the aroma of wine is not afraid of deep alleys, that is, the subject said that the production of good products, no need to do marketing activities, because at that time good products are everything, the people have less money in their hands, and they hope to buy things with good quality and do not need to be repaired. The third is the concept of promotion, that is, now, there are too many types of products, and the trend of product homogenization is obvious, so consumers should see yours in many information.

Why do you need marketing? Nowadays, the development of science and technology, the development of technology, the possibility of making products has increased, and homogenization is very heavy like mobile phones, so each brand is focusing on its own direction. Do photography, cost-effective, and even feelings.

Because consumers have more choices, and the distance between each product is getting better and better. In addition, even if you produce a good product, but consumers don't know about your product, how do they try it and buy it? Therefore, a good product is the foundation, which determines how far it can go, and marketing, as a soft power, determines how many people know and try it, and finally buy it repeatedly.

Good things with good marketing, the road is longer. Good things with poor marketing can go for a while. Bad things don't go far with anything. Hardware strength and soft power should be refined at the same time. I wish you a good mood today, I'm U by Ermao.

If the product really matches the needs of users, it is really good enough, can it also do a good job? Just like the old saying, "The aroma of wine is not afraid of deep alleys". In fact, in modern society, there is almost no so-called "wine is not afraid of deep alleys".

This has to be done, so that consumers use your product and can't help but publicize it. Most industries don't have this capability anymore. The gap between us and our peers is very small, and they are all doing weak differentiation, and even if customers experience such differentiation, it will not help us to promote it everywhere.

For example, three squirrels, or BESTORE nuts, who is better? In fact, most products are indistinguishable to ordinary people. <>

Make the product better and better. At the same time, the logic of persuasion is constantly being developed. In my eyes, developing persuasive logic is sometimes more important than developing a product.

Persuasion logic can be the compass for product development. For example, if a customer likes a super-large power bank, then the development of the persuasive logic of "large capacity" has become the compass of product development. Unfortunately, most companies do marketing and do not pay attention to "persuasion logic".

Just like 90% of the sellers, they always upload their products. I thought I could sell it. Don't think about how to convince the customer to be tempted.

A friend made a great formaldehyde cleaning product, but because of the high cost, the price is relatively high. The reputation is very good, but this product has never sold well. <>

1. If there is no successful marketing or sales, then there will be no successful business. Sales is the ultimate means of enterprise profit realization, in the market homogeneous product competition, the success or failure of marketing often determines the success or failure of the entire enterprise operation. Enterprises that do well in sales can have more money invested in innovation and research and development if they receive payments quickly.

2. It is said that choosing to sell is to choose to challenge yourself, and sales is a miracle of entrepreneurship, and this sentence may be to make everyone confident and make the impossible possible, or let everyone learn to find ways to understand the needs of customers, or find the shortcomings of customers and find opportunities to sell to customers. didn't let you be unreasonable, you must be asked to sell the comb to the monk, in Ma Yun's words, this is called fooling.

3. It is said that there are two most difficult things in this world, one is to put one's own thoughts in the other person's head (to change the other party's thoughts and behavioral habits), and the other is to put the money in the other party's pocket in our pocket. This is sales, and sales people deal with these two things every day. Marketing is to make the product easy to buy and make it easier to sell.

4. It is also very important to find the needs of customers, no matter what kind of product can not be omnipotent, and all people are using Apple mobile phones. No matter how good the Chinese migration is, not everyone is using it. So sometimes it's important to find the right customers, and of course I believe that some customers need to be guided to spend.

At this time, the test is the ability of the salesperson.

5. Different products can meet different customer needs, the same product is different brands, when meeting the same needs but different levels of customers, this time is the competition of our sales staff, the needs of each customer are changing, and sometimes they will be affected by some factors from the outside world.

6. Our products can't speak, so what is needed at this time is the professionalism, self-confidence, persuasion, and communication of our sales staff to make customers close. Why the same product, the same market, the same working hours, why other people's monthly performance is.

There must be a reason for your several times, dozens of times, because their beliefs, professions, communication, knowledge, experience, etc. may be different from yours, and you can ask if you don't understand it, and you can't learn it.

The real meaning of this statement is that any product has a unique selling point, it depends on how you dig deeper. So there's no product that can't be sold.

The landlord misunderstands that the words are like this: there is no goods that cannot be sold, only people who can't sell In short: the existence of any product has a certain demand base, and whether it can be sold is really completely engaged in whether the salesman can catch the corresponding consumer with a sharp point.

Different products meet different needs, the same product and different brands meet the same needs at different levels, but the demand is always changeable, and it can be infected by external factors, which depends on us!

It's true to find a way to sell your product to the right people, and the product you say is not good just for a certain type of person, there is a need for this kind of product. Do you understand?

If you want to come out of the cracks and be invincible, the core is how to find Jing Zhun Keyuan, so big that I don't say it, I don't say how bad I am, I just want to say that what you learned at home, in the opposite place, really let you earn rice? Say that you have to rely on the cow b, people really earn rice, but why don't you earn it? People are self-conscious?

I won't say more, Jia rui859

Wrong, the so-called relationship between marketing and products is like you understand, what you think of marketing is to use various sales channels to promote products to users, and whether a product can be sold is actually in the marketing strategy for a long time. The so-called marketing includes the design, research and development, sales, after-sales service and so on of the whole product. That is to say, the premise of designing and developing a product is the market, for example, if you make two steamed buns, you must first consider that someone must buy your steamed bread before making it, and the contents of the consideration include:

Who will buy my steamed buns, how much am I going to sell them for, will she buy them again after she buys them, etc. If your marketing strategy is good, your steamed buns will definitely sell, because your product is based on the market, if it can't be sold, it means that your marketing strategy is wrong or you haven't done your best. Some products really don't work?

Are you talking about products, not commodities? How to turn a product into a commodity, you need to find a market! The reason why the person who made the steamed bun at the beginning made the steamed bun was because there was a market, and now it can't be sold, which means that you haven't found a hungry person, and it is possible that the steamed bun has gone bad, so what should I do?

I did it again, but maybe now the hungry people are already eating buns again! Ha ha.

There are many good products, but there are not necessarily people who know the goods.

There are often good products that no one cares about, the products are average, many people like it, and there are a lot of embarrassing things about this kind of socks.

How to do the product and how to market it at low cost?

First, in the Internet era, how do we view products?

Products in the Internet era. There are functional products, which are the basic attributes of the product; Then there are value products, which solve the basic pain points of users, and finally spiritual products, which solve consumer experience and emotions. A good product should have all three of these attributes.

Jiang Xiaobai and small pots of tea, is such a product good? These phenomenal products, many people still have negative evaluations, but it does not affect their sales, Jiang Xiaobai is 1 billion a year, and the small pot of tea is said to have divided 1.1 billion into the team, it is said that there is no specific data, just take a look.

Second, product scenario-based solutions.

This shows that these products have a deep insight into consumer psychology, Jiang Xiaobai: The mood of the post-90s party is released, the products under the scene are successful, is the wine delicious, and how to sail if it is not delicious!

A small pot of tea, a can is a bubble, the tall packaging, the master's handwriting and the producer, there is face, just used as a gift, and it is also the victory of the scene.

What is the product? It is a solution to the pain points of consumers in a scenario, the scenario is the traffic, and the scenario is the rigid demand.

Of course, there is also the shaping of brand IP, which is not detailed here, but briefly introduced: including brand potential energy shaping, brand topic, content ability, and brand personification; The overall value system of the brand: positioning, core values, brand mission, vision, brand story, image, personality, slogan and endorsement, etc.

Third, the design of Internet business models.

The Internet business model is a sharp weapon for the rapid fission of products in the Internet era, doing a good job in core products, draining and forming data, extending other products and businesses from core products, and creating an ecology and platform, which is the business mode of Internet enterprises, and it is also the only law for the Internet ecosystem and platform to be realized.

A good model is automatic, spontaneous, full of motivation, knowing that investor participates, and letting consumers share, that is, the participants basically do nothing, and the investment has returns.

For example, the S2B2C model of Internet companies based on the best chain and core advantages.

Fourth, match resources + operations to solve the landing.

The most important thing for the project is to be able to import resources and form normal operation and its own hematopoietic ability.

Resources are not something you have at the beginning, you need to integrate them in the process, and the project and product should be attractive enough, and the resources will naturally be easy to integrate.

WeChat, Weibo, Toutiao, etc. have seized a lot of users' time, this point of view is emphasized by Luo Pang in his 2016 New Year's Eve speech, I think it is not outdated. Retain users, stick to users, and have limited time, this is the routine and essence of these self-sufficiencies.

Achieve accurate customer reach, quickly detonate the market and consumption, and carry out in-depth user service and sales conversion.