The product is very good, why can t it be sold?

If you think that the products you produce or sell are very good, but they can't be sold, then I personally think that in addition to your own subjective endowment and psychological factors, it may also be caused by some of the following other reasons.

First of all, let's talk about this so-called endowment, the endowment psychology in the heart refers to a person who always thinks that the things in his hands are the best, even if there are shortcomings in his own things, he will often turn a blind eye, in this case, he will often lack a correct understanding of his own products, which will naturally cause his products to not sell, therefore, in this case, we must change our mentality, have a comprehensive understanding of our products, and have an objective and fair evaluation.

On the one hand, even if your product is very good but it just can't be sold, it is likely that the publicity is not in place, we often say that the aroma of wine is not afraid of deep alleys.

But that is in the past years, but in the current era of highly developed commoditization, products, even if they do well, but also pay attention to publicity, if the propaganda can not keep up, then, consumers do not understand at all, do not know the advantages of your products, naturally will not, pay for your products, so if you want to sell your own products, you must grasp the psychology of consumers, targeted publicity, increase investment in publicity, in order to achieve the expected goals.

There are many reasons why good products do not sell well, the main reasons: First, the market is not mature, and the product is ahead of demand. Second, consumers do not recognize, risk avoidance.

Third, the product is not thoroughly understood, and there are imperfections. Fourth, the positioning and defects of the product itself. Fifth, the brand positioning is not accurate.

Sixth, the marketing model is not in the right way. Seventh, the management is not in place. Wait a minute.

Do you often encounter this kind of problem?

A while ago, the company's product manager recommended a new product and confidently told us that this product is simple and fashionable, and it will definitely sell well in the European market, but the sales are very poor.

Why can't my product sell because it's so good? This question has three components: why, the product is good, and it can't be sold.

If the product is good, it will generally be recognized by those who are desensitizing to Zen money.

There are a variety of reasons why it is good to sell or dismantle:

1.Failure to meet the pain points of consumers;

2.Not cost-effective;

3.lack of competitiveness;

4.The sales channel is wrong;

5.Different markets have different consumer cultures;

6.There are many quality problems, etc.

The product is good but not sold well, and the relationship between the two is contradictory.

To a large extent, "good" is what you think, not what consumers think.

Only by understanding the definition of "good" in the consumer can we design a good product that is popular.

The essence behind this problem is not to complain that your products are not appreciated, but to improve the ability to design and analyze the market environment.

Why can't you get what you want, that is, you haven't achieved the excellence that very few people are pursuing.

Believe in gold, and it will always shine.

Hello, in fact, many times marketing is just a means mode to be taken, for the best amount of their products. When we go shopping, we often hear similar advertising slogans, or some promotional slogans, in fact, these also belong to the scope of miserable marketing to a large extent. For example, when we go shopping, we often walk to some stores, hear the store with a loudspeaker to promote, the owner of the store is not good so they sell all their goods at a loss, just to be able to return the funds as soon as possible, let the profits to the majority of consumers, in fact, carefully taste and experience, this is a typical miserable marketing, many times, we may be out of sympathy, or out of the psychology of taking advantage, But after I really bought the lead-containing things, I found that they were not worth the so-called low price at all, or these things did not have any real value for me, but the owners of these stores made good use of the psychology of our consumers, and this kind of miserable marketing method was still relatively successful.

But no matter what, I personally believe that if you want to really sell your own products, the most important thing is to really start from the perspective of consumer demand, to really do the genuine, to operate in good faith to be able to get the recognition of consumers, only with a moment of miserable marketing, although you can get a temporary return and tears, but this marketing method is destined to not last long. The sad marketing of agricultural products is difficult to stop, which also reflects the lack of sales channels for rural agricultural products and the single sales method, so that farmers lack a certain sense of security for the sales of their own products, and cannot show good products to consumers in a more wide, clear and efficient way, highlighting the necessity of broadening the sales channels of agricultural products, establishing long-term and effective supply and demand channels, and improving the ability of modern agriculture to resist risks. As grassroots workers, they are the first line of connection with the masses, and when they have a clear grasp of the sales status and product characteristics of agricultural products, they should actively assist in the sales of agricultural products, help farmers develop sales channels, strive for long-term cooperation resources for farmers, and help farmers establish safer online sales channels to sell agricultural products in a safer and more secure form.

It is necessary to find better sales channels so that the agricultural products in the hands of farmers can be sold in batches.

Some people work hard to make products, powerful and technologically advanced, but they can't sell them, why is this? What does good business have to do with it?

There is no product that cannot be sold, only the thinking that cannot be sold product.

1. Wishful thinking in product development.

Many Chinese companies, especially most private enterprises, lack a professional market research team, and product development often depends on the subjective will of the management and personal preferences.

A product sold to a post-90s girl has to be designed according to the wishes of the post-50s old lady, and it is strange that this product sells well!

Therefore, it is normal to encounter the embarrassment of "there is no market for a good product".

2. Trying to sell to everyone.

Another trap is caused by the "greed" of corporate management. When a company develops a product, it always thinks about developing a product that is suitable for everyone to buy.

However, often this kind of "one for all, all for one" products are not favored by target consumers, unable to meet their core needs and are left out in the cold.

Can a product sell? I have a very simple way to judge: if everyone thinks "not bad", then the product will definitely not sell; If some people think, "Wow, I have to buy it", while others think, "I definitely won't buy it", then this product is just a good thing.

3. The root of the ear is too soft, and the compromise route is taken.

In addition, in many enterprises, there are too many people in charge, everyone imposes their own subjective will on new products, and what is even more sad is that the person in charge of new product development is too soft to say "no" to them, resulting in the developed products catering to everyone's opinions and becoming nondescript.

In particular, corporate finance managers and lawyers are often the "culprits" who ruin a great idea, because they only care about "cost" and "safety" and nothing else. If the product development department listens to them too much, don't make a product because you can't sell it if you do.

4. Pay attention to rationality and ignore sensibility.

The ideology of consumers is made up of sensibility and rationality, and in many cases sensibility drives rationality. That's why I often tell my entrepreneur friends that the market is right-brained.

However, this feature is often ignored by enterprises, and many companies go to the extreme of "rationality, function, and cost performance", ignoring factors such as sensibility, appearance design, and purchase experience.

I have a customer who makes wine, once told me: "Blue Classic" does not understand wine at all, my wine is really good wine, the real puree wine made from grain, through 9 distillations, and stored in a constant temperature cellar at 13 degrees for half a year before leaving ......the warehouse

This shows that it does not mean that your wine is better than "Blue Classic" in quality and can be sold to it, because the market is driven by the right brain, and "Blue Classic" represents "softness" and "man's feelings" in the right brain of consumers, and what does your wine represent? That's why it doesn't sell.

Good products are often not the best that sells on the market, which is common in the market in the feed industry. Let's take a look at other industries, it seems that good products sell well, such as home appliances, automobiles, etc.; The reason is that the end consumer lacks the ability to judge the "quality of the product", and there is no recognized and simple standard for measuring the "quality of the product"; The quality of the end consumers of feed is low, easy to be swayed by merchants, and there is a lack of judgment on the value of products; As long as the end consumer has the ability to accurately judge the value of feed products, then good products will naturally sell well. At present, feed companies have a lot of multiple marketing, pay attention to superficial phenomena, and do not or do not want consumers to mature; The maturity of consumers is inevitable, and when the time comes, it is not only a matter of good products selling well, but also a problem of bad products being eliminated.

The same Brother Wang said. Good products cannot be kept in the boudoir, and the most effective method of dissemination should be used to let as many people as possible know that there is old wine here. This is the first step.

It's enough to know that there is good wine here, but the second step is to convince as many people as possible that you have good wine here. Many bosses and managers are reluctant to spend effort on communication and investment, thinking that it is a waste. Who knows, this is the most cost-effective investment.

In the Internet age, it will not be easy to survive in a basic manufacturing industry and an enterprise that does not pay attention to communication.

The so-called "good product" is not.

Copy the products you sell. What bai

Is it a good selling product? The valence du ratio is high, zhi

Either the function is unique and proven to work, or the trend that has not come to the future (with the potential for a good product) may be a good product, but no matter what the product is, it must have a group of potential customers with spending power.

If you don't find a good sales channel, there are actually many sales channels in modern society, and the sales channels suitable for each product are of course different, you need to find one or some sales channels that suit you.

Implementation is inadequate and the methods of dissemination are inadequate. It's often what we think is good. And it may not be good for farmers.

What is a good product? A product that is suitable for the market is a good product! A product that can bring profits to customers (breeding enterprises or farmers) is a good product!

A good product does not equal a high-quality product! A good product doesn't have to be a high-end product! Different product positioning will have different customer groups and different sales channels!

Every product has its own sales channel! Only when the product is sold with characteristics will it be "different" and "good product". For us, high-end materials and products with high profit value are good products, but for users, products that can bring them benefits are good products.

Only by keeping the product positioning, sales methods and customer group positioning in a straight line forever, good products can sell good sales, and good products can bring good profits to us, customers and dealers! We can have a good future!

If a good product wants to be sold, there must be some steps in between.