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This can generally be done in advertising agencies or design work in major companies!
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Graduates are oriented to computer operators, multi-professional production workers, advertising designers, decoration art designers, prepress producers, graphic design and creative personnel.
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To learn advertising design, you need to learn the following:
1. Visual communication.
Advertising itself relies on visual communication, which attracts consumers through visual effects and deepens consumers' impression of various products. Therefore, if you want to do a good job in advertising design, you must learn the skills of visual communication.
Learning design is not difficult to say, it is not easy to say that it is easy, it is very important to cultivate interest in learning, it is best to do a small test before learning Click to test whether I am suitable for learning design.
2. Consumer psychology.
Advertising and consumer psychology are closely related, it is not simply beautiful, but to have a certain psychological suggestion, so it is very important to master consumer psychology, only to master such knowledge can make successful advertising cases.
3. Graphic design.
Graphic design is widely used in the field of advertising, and it can also be said to be a basic advertising design skill.
If you want to learn advertising design, you can go to Tianhu Education to learn about it. Tianhu currently focuses on Internet visual design training, and has a team of independent research and development of teaching materials, including UI design, graphic design, web design, e-commerce design, interior design, film and television special effects, marketing and other design courses, all of which are protected by copyright. As a training institution specializing in design courses, it is bound to be more professional in design training.
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It is best to have a little hand-drawing ability to learn advertising design, and you must have a certain appreciation of pictures and colors. The advertising design major has some basic art courses. Nowadays, advertising design is basically computer design, and there are fewer hand-drawn, so many professional software must also be proficient, such as Photoshop, Coreldraw, Illustrator, etc.
To learn advertising design, you need to master the following skills:
Learning design is not difficult to say, it is not easy to say that it is easy, it is very important to cultivate interest in learning, it is best to do a small test before learning Click to test whether I am suitable for learning design.
2. CDR is a vector drawing software, and its extraordinary design ability and super typesetting function are widely used in many fields such as advertising packaging, trademark design, logo production, illustration drawing, typesetting and color separation output.
3. AI is also a software for vector illustration, which is widely used in printing and publishing, poster book typesetting, professional illustration, multi-image processing and the production of Internet pages.
To learn advertising design, you can go to Tianhu to accompany the code, Tianhu education, focusing on cultivating practical design talents. Tianhu adheres to the tenet of "being a responsible teacher and realizing the value of students", relying on a strong lineup of teachers and R&D strength such as design elites, design directors, and lecturers in art academies, to cultivate talents such as talent hunting plan, UI design, interior design, graphic design, web e-commerce design, marketing promotion, film and television production, C4D design, and PS advanced synthesis.
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Advertising design requires students to study marketing, consumer psychology, public relations, business negotiation, market research, marketing management, introduction to Chinese culture, introduction to advertising, introduction to communication, advertising psychology, etc.
Advertising design is a discipline, specifically for the marketing planning and art designers of advertising companies and institutions, who have good entrepreneurial design ability in print advertising design, and can independently complete design plans in print dynamic advertising, film and television advertising, network advertising and other related industries.
Main courses: Marketing, Consumer Psychology, Public Relations, Business Negotiation, Market Research, Marketing Management, Introduction to Chinese Culture, Introduction to Advertising, Introduction to Communication, Advertising Psychology, Advertising Planning and Creativity, Advertising Management and Management, Chinese and Foreign Advertising Regulations, Advertising Copywriting, Advertising Effect Research, Advertising Photography and Videography, Advertising Art Design, Computer Art Aided Design, Computer Graphics and Image Information Processing, 3DS, Advertising Market Research and Analysis.
Through the study and training of basic theories and basic skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and event planning ability. It focuses on cultivating students' ability to analyze the effect of advertising communication and the ability to engage in advertising management, advertising market research and marketing. To enable students in this major to cultivate compound talents who understand not only advertising art design, text advertising design, but also advertising communication and event marketing.
Advertising design is graphic design, and the main course is divided into four stages: >>>More
Must learn: color composition, composition design, nothing to study the color matching. It's all a must! >>>More
Question 1: What software do you need to learn to do graphic design? >>>More
Yes, first of all, you need to have a certain art foundation, and you can sign up for an interest class! Then you have to learn the corresponding advertising design software, such as Photoshop, Adobe Illustrator, Coredrow, and typesetting software, which belong to the long-term software of graphic design, if you plan to do interior or animation design, you also need to learn CAD and 3DMAXS and other drawing software, if you go to the web design side of the choice, you need to learn Dreamwear software. >>>More
To be honest, it depends on how the industry defines these two things, and the course content of the major universities. >>>More