Do convenience stores need to respond to the convenience needs of consumers?

Generally, 24-hour convenience stores are mainly set up according to people's needs, and most of them are small snacks, which are convenient for people to eat when they are hungry at night, and they are naturally corresponding to demand.

Some convenience stores rarely provide customers with consumption services, such as not being able to provide boiling water for customers who buy instant noodles, and cannot complete the recharge immediately for customers who buy mobile phone recharge cards. If a convenience store does not provide convenient services, consumers will have the feeling that "it is the same wherever you buy these products, and it is a store that you cannot buy immediately". The emphasis here is that the formulation of convenience store strategies such as goods, services, locations, space, payment settlements, and product notifications must correspond to the convenience needs of consumers.

A more precise marketing strategy requires market segmentation to select the most suitable target market. Various marketing strategies should strictly correspond to the convenience needs of the target market, so as to make the "convenience" feature sufficient. It targets young office workers and middle school students from middle- to high-income families.

This type of target customer is between the ages of 12 and 35, imitating or following the lifestyle of Hong Kong people, investing more in work and study, and in a state of rising and maturity in studies or careers, but paying great attention to personal consumption level and civilized appearance. Their convenience needs are mainly reflected in hygiene, decorations, nutritious snacks, nutritious drinks, relaxation and happiness, etc., and pay attention to the experience of new features of the store.

There is also a certain difference between convenience stores and ordinary small stores. In terms of demand, supermarket facilities cater to some of the daily needs of customers. Small shops sell cheaper things, and it's also a way to start your own business.

If you want to start a business, it is good to choose a small store, the cost of those things is relatively low, and it is also based on your own ideas. The right to operate a small store is in your own hands, while the right to operate a supermarket is in the hands of someone else, and if you want to open your own store, you have to have your own ability. <>

Small shops and supermarkets are different, and the nature of the two jobs is also different. For example, in the supermarket, you have to pay the rent and pay a certain amount of money to others. In the supermarket, the best is more expensive, and many people are reluctant to buy it, but there is an advantage that they will feel that the quality of the supermarket is better than the quality of the store.

In the supermarket, there will be no loud publicity like the shopping mall, and there is basically no communication with customers in the supermarket. <>

Supermarkets and small shops have advantages and disadvantages, for example, there are many much-needed daily necessities in the store.

It doesn't need to be that expensive, and others will be willing to buy it. In the supermarket, because you have to pay the rent to the store, things are more expensive, so it becomes a certain problem at this time. Supermarkets can be joined, but stores can't, and the development is relatively rapid, while small stores can't meet this standard.

Not only to make money, but also to use your own mind to think about what is powerful, so that you can protect your own problems. There is back-office support in the supermarket, and there are many management modes.

It's better, then the choice at this time will be very in place. In supermarkets and goods, items can also be guaranteed, and there will be no out-of-stock. Having a perfect process and a holistic approach will allow you to develop a lot faster. <>

The difference is that the convenience store will be more formal, and then all the goods in the convenience store are regular goods, the overall system of the convenience store may be better, the convenience store environment will generally be clean and tidy, and then things will be readily available, but the small store may not be complete and then the environment is not very good and not formal, all of which are private, and there may be problems with some goods.

Ordinary small shops are stores that meet the needs of daily life, but convenience stores are stores that meet the needs of customers for timely consumption. Supermarkets are mainly family-oriented, and convenience stores are mainly aimed at fast-paced young people. The location of the supermarket is generally in a residential area, but the location of the convenience store is generally in the transportation hub area, and the supermarket sells general goods, and the convenience store will sell some cooked food and some Internet celebrity goods.

The biggest difference is that convenience stores have more abundant goods, and the best products are basically maintained on the choice of big brands, the choices are rich and diverse, and many convenience stores are chained, the service is better, and the quality control of goods will be more comprehensive.

Convenience store consumer demand characteristics: can quickly obtain the corresponding products.

Young people, including middle-aged, have jobs and fixed incomes, no pressure to support them, and have little time and energy to do housework, usually daily necessities.

In pursuit of modern convenience, most of the diet is solved outside. That's why convenience stores in Japan and Taiwan have the highest gross margins.

The acquisition is a fast food such as a boxed lunch.

For supermarkets, this part of the measurable is the main force, but the consumption of other age groups is also not small, so supermarkets will not choose items on a certain main customer group like convenience stores.

Japan's 7-11 added liquid to the POS system of collecting customer information, and analyzed that the largest number of consumers in the consumer group of 7-11 is middle-aged men, so the items have been adjusted, adding some middle-aged men's products and some women's goods. It can be seen how much they attach importance to customer analysis.

Looking at consumption habits, this may be a prominent problem in Chinese mainland. There are many people who feel that convenience stores are really difficult, no one comes to the expensive ones, and no one will give face no matter how good the service is. This is a problem of changing consumption habits, and many cities will encounter such difficulties when convenience stores are just starting out.

The customer still thinks that the convenience store is a supermarket, and he does not realize that the convenience store is in **. There are convenience stores that do not make convenience in place, and there are also changes in customer perceptions.

1.Publicize. Publicize and guide customers to come to the supermarket to shop, and engage in some first-class activities and convenient activities in the nearby community, which will promote the store and deliver the standard supermarket service to the customer's home.

2.Cashier service awareness.

Strengthen cashiers.

The cashier service awareness, warm reception, the introduction of competitive goods and ** activities in the mall, this is a move that kills two birds with one stone, which can not only make customers feel that you care about him very much, but also increase sales to the store, however, it is very important to grasp this moderately, otherwise customers will be suspected of being harassed.

3.Know your customers.

Try to understand the customer as much as possible, as long as it does not involve the customer's privacy, and ask some customers about the situation in a friendly way, the customer will feel very human; Strive to become friends with customers, for example, for those customers who like to smoke a certain brand, if you have the heart to leave them specifically, they will be very grateful and become loyal customers of the store; Provide customers with information in a timely manner in the store, for example, as soon as the customer enters the door or the area, there is no need to meet the customer and ask the customer what they want, and when the customer is there to search left and right, thoughtfully, at this time to provide appropriate counsel and guidance, will definitely make the customer satisfied.

4.Get closer to your customers.

Greet customers cordially, and now many stores are implementing "Welcome."

Such polite words.

This is very suitable for strange customers, but Wang Su is already very familiar with the customer, others will have a feeling of respect, relying on this kind of polite language can not narrow the distance between the customer, at this time to say "Uncle, Nong is here" "Auntie, Nong has not been here for a long time, we miss you" "Sister, I haven't seen you for a long time, is it the standard supermarket service quality for us here."

It's still more humane, which is more in line with the habit of taking "emotion-reason-law" as the principle of life. Everything that is appropriate is good, and the same should be true for Chinese language, and the same is true for the Western one-size-fits-all mechanical copying of the Western set, which will only alienate the distance from the customer.

5.Understand your customers' needs.

Understand the needs and dissatisfaction of customers as early as possible, as far as possible to meet the needs of customers, to be good at obtaining information from the usual communication, what special needs customers have, we do our best to meet customers, and standing at the exit of the cash register, there are often surprising discoveries, often have a subconscious of leaving a sentence when leaving.

This is often the true word, and if we are good at listening, we will definitely get a lot of valuable information.

Nowadays, there are more and more convenience stores, so we have to try to get customers to patronize, so we need to learn some knowledge how to make customers stay in our stores better. Hope mine is helpful to you!

Add free change service. Shoppers who go to convenience stores are busy people who often have to go out for a ride, so change is essential, and many convenience stores won't offer to change change unless you buy something. Therefore, adding this service can gain the goodwill of consumers and increase the rate of repeat purchases;

Increase tea service. At present, many convenience stores do not have tea service, which is a relatively lacking area. Especially when winter is approaching, the customer will feel very friendly when he enters the store and hands him a cup of tea, so that he will stay in the store for a longer time, so that he can increase the number of purchases;

Add microwave heating and steaming and boiling services. Most of the customers of many convenience stores live nearby, and the proportion of single people is relatively large, even if they are married, sometimes they don't want to alarm their families when they work overtime very late, so some fast food heating and steaming services are very suitable, which can save the time and energy of these consumers, and can also appropriately charge some processing fees;

Membership card service was added. Membership card shouting is often a service provided by some large-scale supermarkets, and convenience stores have not yet launched this service, which is also a trace of the teasing service that can be tried. According to the actual situation, the consumer who holds the membership card can implement the discount service, even if it is a discount, the consumer can feel your sincerity.

If different discount ratios can be implemented according to the amount of consumption, this can increase the consumption of customers each time, and at the same time, it can also accelerate the circulation of goods and speed up capital turnover.

Summary. A supermarket is a store that satisfies the daily needs of customers, while a convenience store is a store that meets the immediate consumption needs of customers.

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Convenience stores are considered supermarkets that guarantee the basic needs of citizens.

A supermarket is a store that satisfies the daily needs of customers, while a convenience store is a store that meets the immediate consumption needs of customers.

The products handled by convenience stores are mainly daily consumer goods with a relatively high consumption rate in supermarkets, which have the characteristics of immediate consumption, emergency and low capacity.

Convenience of DistanceConvenience stores are closer to consumers than supermarkets, and in general, they can be reached on foot in 5 to 10 minutes. Convenience of shoppingConvenience store products are characterized by immediate consumption, small capacity, and urgent need. The variety of supermarkets is usually about 2,000 to 3,000 varieties, compared with supermarkets, convenience stores have a small area (50 200 square meters), a small variety of goods, and the product display is simple and clear, and the shelves are lower than those in supermarkets, so that customers can find the goods they need in the shortest possible time.

The implementation of the same service desk collection method for import and export avoids the phenomenon of queuing at the supermarket checkout. According to statistics, it only takes an average of three minutes for a customer to enter a convenience store and the end of payment. Convenience of timeGenerally, convenience stores are open 24 hours a day, 16 hours a year, so some scholars say that convenience stores provide consumers with "any time" shopping services.

Many convenience stores shape it into a community service center, and strive to provide customers with multi-level services, such as courier, deposit and withdrawal, fax, photocopying, collection of utility fees, sales of stamps, booking of tickets and plane tickets, punching and congratulatory films, etc., the pursuit of shopping convenience is the general trend of social development, which determines that convenience stores have strong vitality and competitiveness.

Summary. 18-45 years old, male or female, high school degree or above, cheerful, hospitable, good at communication!

2. Benefits:

comprehensive salary 3500-5000 4000 yuan; 3 meals;

Newly opened high-end chain convenience stores, with broad promotion space, promotion channels: salesperson - deputy store manager - store manager.

Third, the content of the work:

At convenience stores, I do simple tasks such as product ordering, receiving, **, inspecting, cashiering, and guiding customers.

This convenience store is open for business hours, so it needs to work in three shifts, where:

Morning bus: 7:30-16:30;

Kindergarten: 12:30-21:30;

Convenience stores order according to requirements, what kind of work does it belong to?

18-45 years old, male or female, high school degree or above, cheerful, hospitable, good at communication! 2. Welfare: comprehensive salary of 3500-5000 4000 yuan; 3 meals; Newly opened high-end chain convenience stores, broad promotion space, promotion channels:

Salesperson - assistant store manager - store manager.

3. Work content: In the convenience store, do simple work such as product ordering, receiving, inspection, cashiering, and guiding good customers.

Hope mine is helpful to you, oh thanks.