How to open a community convenience store and how to operate a community convenience store?

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Community convenience stores also have certain advantages, compared with large supermarkets, they can provide more convenient and faster services to community residents. But there are also a few things to keep in mind when running a community convenience store:

First, focus on the needs of your customer base, that is, what they want to buy something special that the surrounding stores don't have. In the face of the personalized needs of customers, they should be recorded in time and increased or improved as much as possible to meet more needs.

Second, establish customer profiles. There are many benefits to creating a customer profile, such as home delivery, identifying the address based on the records, and then setting the delivery time slot (which can save costs). In addition, you can also use the file to establish a customer discount system, that is, arrange a reasonable rebate to your customers, or return with gifts.

In terms of operation and management, the most important thing is to take "serving the community" as the premise and conscientiously do a good job in all aspects. It is recommended to start with the following aspects:

1. Increase business items.

Because of the limitations of community convenience stores, the increase in business items should be listed as the first goal, such as payment and recharge in various value-added service projects, and the newly developed business projects of the headquarters but needed by the surrounding groups should be incorporated into the operation, so as to achieve the purpose of improving the overall business performance.

2. Improve the introduction of effective products.

The product positioning of chain convenience stores is almost the same scale and the same layout, and community convenience stores can try to break through this mode of operation, form their own characteristic style, appropriately change the commodity structure, and increase the best-selling goods, so as to become a small shopping center in the community.

3. Increase the number of times consumers enter the store.

Fixed consumer groups and fixed consumption have made customers form a potential time period for consumption, for example, some people like to go shopping on Sundays, and some people like Wednesdays. If you want to increase turnover and increase the number of times that regular customers go to convenience stores to buy things, in addition to the two factors mentioned above, you can appropriately do some ** and membership cards to attract consumers to make multiple purchases.

4. Carry out the dislocation management of goods.

The so-called misalignment of commodities refers to the staggering of the products of competing stores, taking the needs of customers as the main goal, and implementing misalignment operations with other large and small competitors, so as to avoid excessive competition and consistency affecting the improvement of gross profit margin.

In addition to the above points, stores also need to make more adjustments according to their own reality, such as in terms of service quality. In short, start from every detail, improve every detail that should be improved, I believe that your store sales will definitely increase.

In the first half of 2020, due to the impact of the epidemic, convenience stores also began to develop in the form of communities, providing community residents with living needs within 1 kilometer, and making the development of community convenience stores a social trend.

1.Attach great importance to the service of Qinglet land affairs and improve customer feelings.

The community is an area where everyone often appears, and there are some different items in each place that will attract everyone's attention, as a community convenience store, the reputation is also a big reason, most of the community residents will go to purchase goods every day, if the store shows some personalized services will attract consumers to stay for a long time, Haidilao hot pot in the store service is typical of the industry, according to showing consumers a variety of service feelings to attract consumers to stay. 2.Don't ignore return visits, improve customer attraction.

In the end, it is very easy for many community chain convenience store clerks to ignore, they feel that in short, they are all around the community, they will come, and the effect of returning customers is not great.

This kind of idea is not correct, the purpose of VIP members' return visit is to improve the accuracy of marketing promotion, according to the return visit to track the early trace, the store can grasp a large number of customer requirements, and then consider a large number of customer feelings, which will give customers a good impression, virtually improve the customer eye-catching rate.

3.Effective pricing countermeasures.

Pricing is the first step in buying and selling, if the price is too high, the profitability of individual products will increase, and the sales volume of the store will be reduced; If the pricing is too low, it can increase the sales of the store, but it is also a fool's errand if it is not profitable.

4.Carry out VIP membership big data marketing.

With the increase of consumer requirements, we can better consider consumer requirements in order to continue to develop steadily, so the implementation of membership marketing is the only way to develop the trend, so that we can leave loyal and stable customers for community chain convenience stores.

If you want to know your customers and run a convenience store more professionally, you can come to me.

One: Determine the pattern.

There are two modes of operation to open a convenience store, one is to choose to join an excellent and powerful brand, and the other is to choose a self-operated model that is fully managed by yourself. This choice depends on the individual, if you are strong enough, and you have a lot of ideas, you can do it yourself if you want to do something unconventional with a personal style. But there are also a lot of things in between, and a series of issues such as site selection, design, and business license need to be completed by themselves.

If you want to open a store easily, and there are people to teach you to join the brand, this direction needs to give the turnover part to the franchise brand, so you must choose a strong comprehensive strength to join, to ensure that you can develop in the long run.

2. Fund preparation.

It is very important to prepare sufficient funds to open a store, and there is no exact number for how much is needed, at least tens of thousands, and it is decided according to the area of the store and various other factors.

Three: site selection and investigation.

After choosing an area to open a store, the specific store address should also be investigated. It is best to prepare a convenience store in a place with convenient transportation and a large number of people, which can be downstairs in a residential area or near an office building; You should also see if there are any competitors near the site and wait and see the strength of the opponents.

Four: style decoration.

What kind of style the store adopts depends on whether you choose to be self-operated or franchised. If it is self-employed, it can be decorated according to its own mass survey or preferences, etc., and it is important to consider whether your positioning is to take the high-end route or the civilian route before decoration, and you must think about the development direction in advance. However, if you choose to join, there will generally be a unified style of arrangement, which is more convenient.

Five: business learning.

You need to learn skills before you do anything, and it's even better to open a convenience store. As a store owner, you must have a clear understanding of the precautions for opening a store and what you need to do, such as what documents you need to hold, how to purchase, how to protect the goods, etc. If you are self-employed, you need to learn additional knowledge on your own, unless you are majoring in business management; If you choose to join a powerful convenience store, the brand will generally arrange a series of learning content and conduct an assessment until the store owner passes.

Although the threshold of the community convenience store is low, it is necessary to inspect the surrounding crowds and business districts, and in general, there is only one convenience store in a community, and in the case of great competition, it is necessary to do that no one I have, and I have fine, or you can directly invest in a 10 yuan store, like a full warehouse, the product is very absorbent and shouting, and the investment is lower than that of the convenience store

Meiyijia Convenience Store is a large-scale franchise chain convenience store enterprise in China, with more than 27,000 stores as of March 29, 2022.

How to open a convenience store? It is recommended to invest in a convenience store. Because as far as convenience stores are concerned, in terms of profit, for example, for example, the monthly turnover of opening a Guangdong Water Mansion Life Supermarket is generally around 180,000 yuan, and the profit margin is usually 35%, according to this standard estimate, then the gross profit margin is 10,000 yuan per month.

The cost of this supermarket convenience store is: rent 10,000 yuan, labor cost 10,000 yuan (3-5 employees); 10,000 yuan for utilities and utilities; Therefore, the monthly net profit of the store is 10,000 yuan. Therefore, the annual profit of a 24-hour convenience store is mostly about 10,000.

Whether you make money or not varies from person to person, and in general, you also need to look at the business skills and methods, as well as the various factors of shop location. Secondly, it is good to join, after all, you only need to have enough funds to join, and the rest will be handed over to the company to join, all the required documents and processes will be standardized, one-stop service, simple and fast, and you will avoid detours. Good luck opening a store soon!

Meiyijia convenience store is a large-scale franchised convenience store chain enterprise in China, and as of August 31, 2022, the number of Meiyijia stores has exceeded 29,000.

The recommended stable entrepreneurship project under the epidemic situation, Yimei Yijia convenience store, makes your business more stable, safe and convenient!

One. Stable, reliable and guaranteed.

1. The industry is stable.

If you want to start a business, choose an industry first. A convenience store is a good project to start a small business. According to the 2021 China Convenience Store Development Report jointly released by KPMG and the China Chain Store & Franchise Association, despite the impact of the pandemic, the sales of convenience stores still maintained a growth rate of about 6% compared with other sluggish retail formats.

2. Stable passenger flow.

Compared with all kinds of large supermarkets and brick-and-mortar stores that closed down due to unstable customer flow during the epidemic, convenience stores opened in the community have their own survival secrets. Nearly 70% of convenience stores' sales** are to fixed consumer groups within a radius of 100 meters, and 30% of sales** are to mobile customers in the surrounding area. Having a stable flow of customers also means that there is a stable consumer demand.

Among them, Meiyijia convenience store performed well. As of August this year, Meiyijia has 29,000 stores in more than 200 cities in 20 provinces and cities across the country, becoming the first non-oil community convenience store in China to exceed 20,000 stores, and the store scale is far ahead of other brands. Offline stores serve more than 100 million customers per month.

Second, the return on investment, fast returns.

1. The average revenue is higher.

Whether to open your own store or join a brand convenience store is believed to be a question that many entrepreneurs are struggling with, but after looking at the following data, the answer is obvious. According to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's Convenience Store Industry" by the Prospective Industry Research Institute, the gross profit margin of local convenience store brands is about 25%, while the gross profit margin of mom-and-pop convenience stores is only 20%.

2. Faster return on investment.

Convenience stores are not a high-risk and high-profit industry, but "bend down to pick up steel hammers.""of the business. The risk is low and the income is relatively stable. If the location is properly selected and the operation is good, opening a convenience store can usually pay for itself in about 2 years.

3. It's easy and convenient to open a store.

After deciding on the franchise brand convenience store, the next step is to open the store. Store location, design and decoration, installation of equipment, daily operation. All kinds of checkpoints are waiting for entrepreneurs to step on the "pit", especially for novices, the convenience of entrepreneurial projects is also a very key consideration.

Meiyijia has been deeply involved in the convenience store industry for 25 years and has precipitated a mature franchise system. From store site selection, decoration and opening, operation guidance, the professional team has done it all in one stop, and has also designed a "segmented" training system to help every entrepreneur quickly master store management skills.