Ali Sports changed its name to Orange Lion Sports, how to interpret this change? What are the reason

Because the name Ali represents the connection with the word interest, the name was changed to Orange Lion Sports, which is more inclined to the concept of sports, and will not be related to interests, and it is also out of touch with the word Ali.

The word Ali is too close to interests, so it needs to be renamed to be closer to sports and sports.

Mu Yang told reporters that by changing the name, he hopes that the company's brand image will be high in the minds of consumers in the future. Instead of the name Alibaba, as soon as you hear it, it is associated with Alibaba, there is the word interest, there is no kind of lofty meaning of sports at all, and the image of engaging in sports appears in the market is more recognizable, and it also determines the main development direction of the company in the future, which can also be seen that it is not just a superficial practice of changing the name, but from the platform thinking to change the image of the company in the minds of consumers.

The orange lion is more at the heart of sports.

The core of Orange Lion Sports' business is to promote national fitness and mass participation in sports events and online fitness, but the focus and business model are obviously clearer, and consumers can better understand which project Orange Lion Sports is doing. The sports equipment manufacturing industry and sporting goods are serving the sports industry, and in the future, online and offline sports will account for 50% of Chengdu, which is half of the relative half. The name change did not change the company's core practices, but it was still the company's core practices.

The orange lion shows the power and difference of this brand.

The orange lion is an image of Ali Sports in Alibaba Zoo, and in terms of image, it is a very powerful and domineering image. After the name change, it shows that the brand is more unusual, and it can better illustrate the clarity of the business model on the brand. Orange Lion Sports is building a business operation model of small chains under large chains and small headquarters under large headquarters, linking online and offline to make sports a sports goal for all consumers.

This also shows the significance of the name change, and a variety of reasons also show that the name change is the wisest choice.

This is Alibaba's plan to vigorously develop sports service projects, take root in the hearts of consumers with a personalized brand image, and accelerate the formation of a more direct connection with the business sector.

Seven years after its establishment, Ali Sports has faced many doubts. Now, doubts about it are fading. One reason for this is that it is actively fading its aura; Another reason: it was truly profitable in the last fiscal year.

We all know that a large enterprise is very great to a certain extent, because some of the projects it develops are basically aimed at some very substantial services. Therefore, it is also a very appreciable thing to benefit many people and bring certain benefits to the enterprise itself. And Ali Sports changed its name to Orange Lion Sports, and this news did surprise many netizens, because this is a very substantial change.

Its stadiums have also become an important business, so some may wonder what changes this move will bring to the business. Let's talk about it with you.

First of all, it is worth affirming that such a move will definitely bring certain changes to the enterprise, and Ali Sports has focused on the development of this aspect. But it suddenly changed its name, so that's a very important thing. And its stadiums have also become some important businesses, which also means that their company will take the stadium project very seriously.

There will be a range of other services at the same time, so this is going to make some real difference.

Secondly, we all know that after the name change, there will actually be more support capabilities, and there will be more high-quality enterprises willing to cooperate, so this is also a very appreciative thing. And after the introduction of such a high-quality service company, it will bring a different experience to many users. Therefore, this will lay a certain foundation for the future development direction of the enterprise, which is also a very important thing.

All in all, this is a very good direction and will lead to the development of the project in many ways. As a result, it can drive more business, so basically it can make a big change, so this kind of development will also bring more ideas. That's all for that, I hope it helps you.

Mu Yang said that through the name change, he hopes that the company's brand image will be more focused in the hearts of consumers in the future and form a more direct connection with the business sector. "Platform thinking" has never changed"In the sports industry, no one will give you a halo just because you have the label of a big company." This is not the first time such a description has been heard from Mu Yang's mouth.

The name change is just the appearance, the "platform thinking" has never changed, and the purpose is still to help the B-end and the C-end achieve a win-win situation. The sports industry has always been regarded as a slow business, and after the market bubble dissipated in the early years, it was able to make real money, which was not only a support for the sustainable development of an enterprise, but also provided an idea for the industry.

Ali Sports will focus on the field of sports services, and the name change can reflect the company's active entrepreneurial mentality; On the other hand, the name change can also bring a more independent brand proposition to Ali Sports.

tourism business; sports event planning; organization of sports competitions; Sports agent services and so on are about to change dramatically, and leaders are changing to place more emphasis on stadiums.