How to do a good job in real estate advertising design?

The main material of Ant Gallery is about real estate, real estate albums, real estate building books, real estate posters, real estate DM, very complete and the quality of the materials is very high.

1.Collect ** land auction information before development.

2.According to the auctioned land information and macro, meso, and micro industry information, it is decided whether to buy the land at the auction level.

3.Positioning: Decide how to develop and what project to develop. (The marketing planning department is positioned, or contact the pre-planning company to do it).

4.Co-ordinated development: the arrangement and grasp of the nodes, including contacting the architectural design company to design the façade of the building, contacting the landscape design company to design the project, contacting the model company to make sand tables and house models, and contacting the printing company to print promotional materials.

5.Ad. Marketing planning is also responsible for contacting advertising companies to do a good job of project-related advertising, including: advertising planning, design of advertising screens and copywriting, and what advertisements to launch at different stages.

6.Sale. Sales are led by the company's sales department or marketing company, but it is closely related to marketing planning.

7.Event planning. The purpose of the event is equivalent to advertising, with the help of the event to generate continuous attraction and spread the information of the project.

Noisy marketing planning needs to consider when to use what kind of activities to achieve the desired effect, for example, the first advertisement with the help of the event when the debut is made, the sales department to attract a large number of customers with the help of the event when it appears, and the need for continuous activities to promote sales after the opening.

How to write real estate advertising design ideas. 1. Visual identity design of real estate advertising design. Visual identity design is an essential element of real estate advertising design.

The basic elements of visual identity in real estate advertising design include text, patterns, color deficiencies, etc. It will effectively disseminate the emotional information required by the public, so that they can get the right information in an instant, so as to achieve a good publicity effect. 2. Humanization of real estate advertising designReal estate advertising design should be designed in accordance with people's physiological and timely psychological needs.

When the general consumer comes into contact with the advertising information, the first thing that catches the eye of the vertical circle is the **, text and color of the advertisement.

1.Target people: Ads should be targeted to specific demographics, for example, using different methods, language, and imagery to appeal to young and older people.

2.Choose the right ads**: Choosing the right ads**, such as social networks, TV, radio, newspapers, and logistics stations, is an effective way to engage your audience.

3.Emphasize uniqueness: Ads should highlight the uniqueness and value of the property, such as location, décor, amenities, etc.

5.Promotional communication methods: Advertising regulations should be made more accessible through online and offline channels to expand audiences and increase conversions.

6.Communicate with customers: Understand customer feedback and needs through surveys, questionnaires and interviews, etc., and optimize advertising effectiveness.

The above is my advice for planning real estate ads properly.

Let me talk about the most exaggerated advertisement I have seen: "10 minutes to the high-speed rail station" but it actually takes 30 minutes to drive;

3 kilometers directly to the bustling business district" may just be a map point-to-point distance;

"Buying a house and going directly to a prestigious school" may just be a marketing gimmick;

Stay away from the hustle and bustle of the city and enjoy a quiet life" The actual situation is that the project is remote and the surrounding area is desolate;

The central government district, the core landmark, "may just be next to a police station;

Such "lofty" advertising slogans often contain "subtext" that cannot be known to outsiders.

Over the years, real estate advertising, as a powerful tool for sales, has been played by developers and businessmen, and the "broad and profound" of the text is more vividly reflected in their hands.

From the project location, road traffic, architectural style, to the surrounding facilities, future appreciation, return on investment, a series of planned and systematic marketing and advertising combinations are enough to dazzle buyers, lose their defense, and finally obediently pay for it.

1.Publicize the future appreciation of real estate projects or promise investment returns (e.g., three generations of a shop, buy and earn, return on investment in xx years, etc.);

2.do not have the sales conditions to publish sales advertising information (the five certificates are not complete);

3.Failure to indicate the pre-sale or sales license number in the real estate pre-sale or sales advertisement;

4.The location of the project is expressed in terms of the time and distance required for the project to reach a specific reference;

5.Misleading publicity about transportation, commercial, cultural and educational facilities and other municipal conditions under planning or construction;

6.Use absolutist terms (e.g., best, out of print, pinnacle, etc.);

7.The use of data, statistics, survey results, abstracts, quotations, and other citations does not indicate the source;

8.Publishing advertising content containing feudal superstitions such as feng shui and dragon veins;