Before doing real estate advertising design, how to find reference works?

Make a "no waste" design Most designs are composed of two parts: ** and copywriting. Before designing, you must fully understand the copy, read through it, and then start the next step. Because the most desirable result you need to achieve (in terms of the design itself) is to combine ** and copywriting perfectly.

Only in this way can we not deviate from the purpose of advertising, do not deteriorate the content of the copy, and give full play to the original flavor of the advertising copy. Advertising doesn't allow you to have any waste (expensive). What is a design disconnect (typography)?

A good typography doesn't leave any element isolated. For example, if you remove the bottom (paper) on which a good layout is based, and move the main elements of the layout up and down, it will greatly drive other elements, and they are all related to each other and interact with each other.

This explains why changes to any one element of the design will adjust the other elements accordingly. <>

Real estate advertising is designed to meet:

The market acts as a guide for design, so designers must first research the market when designing advertisements. Only after having a full understanding of the market can we clarify the direction of real estate advertising design. When designing real estate, designers should consider whether the designed advertisements have a certain feasibility to the market and target customers, and whether there is an advertising effect.

In the process of putting it on the market, whether the execution is high, it is necessary to avoid the difficulties and difficult implementation problems in the process of putting it on the market. Only realistic advertising design can bring the best real estate advertising effect to the market and customers in the process of delivery and execution.

A good real estate advertising design not only requires the advertisement to be simple and easy to understand, but also requires to be able to conform to the theory of real estate professional knowledge, find out the characteristics and advantages of the project, and design. Only by showing the advantages and characteristics of real estate projects to customers in advertising can they leave a deep impression and impulse to buy.

When designing advertisements, it is also necessary to design the advertisements in detail, delivery methods, etc. So that the whole real estate advertising can be smoothly and step-by-step execution. Finally, the funds required for real estate advertising should be marked on the real estate advertising design, so that real estate enterprises can have an understanding of the advertising cost when viewing the advertising design.

Hello! If you have the strength to do it yourself, why not design it yourself? You can refer to the poster design of some large companies, and it is also possible to mix some fine hands with the first step of the material online, mainly because of the overall effect, can it make people shine, come on!!

Finish shooting.

You can change the material yourself and make it your own.

Find the features or characteristics of the real estate project, dig out the places that can attract customers, and make corresponding advertising ......

The first thing you should understand when you are new to real estate advertising design is the cultural characteristics of real estate, and it should be able to attract customers. This must be related to the professional foundation, so it is also necessary to lay a good foundation and do a good job on the professional basis.

How to do a good job in real estate advertising design:

The concept of advertising, each real estate has their own theme concept. We designed a concept that is absolutely in line with the theme of the project based on the positioning of the customer, and has been doing around this concept in the future promotion.

Pay attention to the visual effect of advertising, now that the real estate market competition is becoming more and more fierce, advertising rush is not a new thing. Your advertisement should stand out among many peers, the impact of visual effects is excellent, and the overall effect is not eye-catching and eye-catching, then your advertising will not achieve the expected effect.

The performance of copywriting, in real life nowadays, can really sit down and carefully read the advertising Chinese case is very rare, then we should use the most concise language to state the advantages of the real estate project, so that consumers can understand our project as quickly as possible, so as to make consumers interested in the project in the first time.

The overall effect of the advertisement will be the three points mentioned above: the concept of visual effects and the copywriting are integrated through certain techniques, so as to make the picture design as beautiful and moving as possible, improve the visual impact of consumers, and improve the impression of real estate advertising in the minds of consumers.

The consistency of advertising style, each real estate project can not only do one advertisement, lasting advertising effect is a practice of many real estate promotion advertising, in order to maintain the overall image of advertising promotion and establish a brand image It is necessary to maintain the consistency of advertising style.

Look at what the planner tells you to express.

Is it that allows you to shape the image of the project? Or to boost sales?

Create an image, play a concept, and play a selling point. Promote sales, hit **.

Posters, newspapers, foldings, clips, leaflets, building books, outdoor billboards, engineering fences, single pages of house types, etc., and some other small materials, including business cards, invitation cards, stickers, road flags, hanging flags, x display racks, display boards, etc., are probably just that, basically what you have to do if the real estate company wants.

Qingdao real estate design company, Youdao design is a very good company. The level of design and the best aspects are very satisfactory, you can contact them.

All visual designs in the promotional series, including (newspapers. Foldout. Building book. vi。On-site sales packaging. Outdoor advertising columns, etc.).

Real estate design mainly looks at the overall feeling and whether the text written by the plan is coordinated, it is recommended to find more good designs to see the key is the feeling, as for the rest is the accumulation of material library.

Founded in 1995, the Wide-Angle Brand Agency is a large-scale advertising planning company that has been striving in the advertising industry for 14 years, including Shengzhi Wide-Angle Corporate Planning, Shengshi Wide-Angle Advertising Planning, Design and Production in All Fields, 86Eye Multi-platform and Pathphoto Professional Photography. Grandview has introduced the international advanced 4A operation mode and concept, and has now become a professional company in brand management, brand planning, brand marketing and a large-scale comprehensive comprehensive advertising company with cross-provincial and regional services.

Grandview wide-angle brand agency provides enterprises with full-case planning services such as brand core value planning, brand image design, brand visual integration design, brand integrated communication, brand digital multi-** integrated design, brand environmental identity design, and brand network communication; At the same time, it provides individual services including CI overall planning, brand integrated marketing, VI visual design, product professional photography, thematic shooting, corporate album design, product catalog design, space display design, multi-professional electronic magazine design, design and promotion, flash two-dimensional animation, three-dimensional animation production, advertising media development, large-scale event planning and so on.

Wide-angle brand agency is a large-scale advertising planning company that has been striving in the advertising industry for 14 years, and we have always been aiming to maximize commercial value; Through the advanced concept, continuous inquiry, research, creation, and breakthroughs, and constantly give the brand new strength and vitality. The service areas cover brand building, brand naming, civi design, album design, graphic design, packaging design, store design, enterprise construction, exhibition design, etc., and have successfully provided brand image planning and design communication services for many famous brand enterprises.

I'm just doing real estate design, and I think you should learn PS, AI, and CDR, and these are the most commonly used ones.

Albums, building books, plans, you should first go to a printing shop to familiarize yourself with the common sense of albums and books, and then go back to do design.

As for what vi, the display rack and so on are all very simple things.

Our company just printed the building book of Sanya Phoenix Island a few years ago, which is the average price of 65,000 square meters during the New Year.

To be honest, I don't design well, I do it better than those designers.

A designer is a good designer who plays with concepts and fools customers, so that customers can appreciate your designs.

Those who are engaged in art must have their own persistence! Improve your own taste and knowledge, real estate comes from life, multi-generation resident status, you can come up with good ideas! How familiar are you with advertising materials, and it doesn't seem to be on the S display rack, right?

I've also bought real estate advertising materials on the Internet before, the materials are very complete, there is a set of materials, it's enough, it seems to be called 'creative gallery gas station', his ** is very cheap, you can search for 'creative gallery gas station', there should be what you need.

Basically, they are designed by professionals.