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The first one is, of course, PS (Photoshop). PS is very widely used in advertising, packaging, software and other fields, the main function of the image, image composition, color correction, special effects production. The latest PS version at the moment should be the CC2019 version.
The second is AI (Adobe Illustrator), which accounts for the majority of vector software worldwide. The biggest feature of AI is the use of the pen tool, which makes it possible to use simple and powerful vector drawing. It also integrates word processing, coloring and other functions, suitable for printing and publishing line art, and professional illustration, multi-** image processing and Internet page production, etc., can provide high precision and control for line art, suitable for the production of any small design to large complex projects.
The third is CDR (CorelDraw), which is a vector graphic design software produced by Corel in Canada. It provides designers with a variety of features such as vector animation, page design, production, bitmaps, and web animations. The CorelDraw word processing and image output input constitute the typesetting function; Word processing is by far the best of all software; It supports the input and output of most image formats; Virtually unhindered exchange of shared files with other software.
Therefore, most of the art design related to PC is directly typeset in CorelDraw, and then the color separation output.
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Graphic design. The most basic ps、Coreldraw、AI can be sold to,I also learned advertising,Just graduated this year,In fact, advertising design depends on practice,When you don't understand it at first,First go borrow an introductory PS tutorial,If it's a case,Follow the steps in the book first,Remember which techniques or options are used,What effect can different options present,And then design a similar case yourself,Practice makes perfect,Do more will be,Now I'm working,If you don't, you'll find it yourself., Slowly forced out, when I have time, take a look at some albums and yearbooks, to understand what kind of advertising is currently being done in society, and you can also go to ** some PSD format cases, and do more.
You can go to the homepage of some software such as Dotsoft software, which has a variety of tutorials, and you can also go to the material China and other large loss hail materials**, there are also production cases in it, I have learned it before, very good.
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Design software such as Photoshop, InDesign, Illustrator, Pagemaker, FreeHand, CorelDraw, etc., which are commonly used by advertising companies. Let's find out more about it!
photoshop:
Learn the comprehensive use of image processing, channels, layers, and paths; correction of image color; the use of various special effect filters; the production of special effect words; Image output and optimization, etc., flexibly use layer style, fluid deformation, bottom fading and masking, etc., to create a kaleidoscopic image effect.
indesign:
It is a design software positioned in the field of professional typesetting, and is a new platform for the company's professional publishing solutions. Released by Adobe on September 1, 1999. It is based on a new open.
An object-oriented architecture that allows for a high degree of scalability and establishes a core of solutions for custom magazines, advertising designs, catalogs, retailer design studios, and newspaper publishing by third-party developers and system integrators. Plug-in functions can be supported.
pagemaker:
Learn the basic rules, usage methods and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, the precautions for publications, books, promotional color pages, output precautions, and advanced professional typesetting and production methods of newspapers and magazines.
illustrator:
Learn graphic drawing, packaging, and the production of promotional pages, so that you can make it more convenient for you to carry out logo and CI design, and in less than a month, you will become a real art master, and learn it on the basis of Photoshop, and the efficiency will be doubled.
freehand:
Whether it is personal work design, company logo, poster production, it can be easily completed, and it can be used in advertising, printing and other industries.
coreldraw:
Integrate the full range of design and web features of CorelDraw9 into existing design solutions to create vector illustrations, designs and images for company logos, newsletters, coloring pages, brochures, product packaging, logos, web pages and more.
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