What do franchise brands need to pay attention to? What to pay attention to when joining a brand

1. Whether the investment is reasonable.

Some investors do not have sufficient funds before opening a store, in order to make up for the high franchise fee, security deposit and other expenses, many investors begin to borrow money or even loans from relatives and friends everywhere, in this case, even if the store is successful, they may not be willing to manage the store in order to raise money to pay off the debt, if this problem cannot be solved, the store with a good business will collapse because of high debts.

2. Field trips.

No matter which project and brand you choose, you must conduct a field visit to the existing store to understand its store image, customer flow, etc., and when necessary, you must also actually experience the product or service, judge whether the project is suitable from the perspective of consumers, and finally combine various factors to decide whether it is worth joining.

3. Control operating costs.

The control of investment costs is extremely important to the profitability of the store, so investors should try to control the investment costs within a certain range, but the control of costs is not to let us blindly save costs, some necessary expenses are still required, such as equipment quality, safety, product quality, service attitude, these must be done well.

4. Learn to manage employees.

Although most brands will provide comprehensive and systematic training to franchisees and store employees, and will also provide franchisees with a lot of support for opening stores, some problems still need investors to find solutions to solve the problems themselves, so investors and employees who fully understand themselves, and communicate with employees often to listen to their true thoughts.

Diji Elephant teaches you to avoid pitfalls 1, brand influence! Try to choose a well-known brand with many physical stores, such as Diji Elephant, which has more than 500 stores across the country2, understand consumer preferences! With more than ten years of experience in children's amusement toys, Diji Elephant understands what consumers need most, and its products hit the pain points.

3. Standardized operation! More than 500 stores, constantly exploring and improving, with an integrated business model, Xiaobai can also easily get started.

Either you know what to pay attention to, of course, you must pay attention to the quality and Ren Anle must pay attention to their quality in this regard, otherwise you will fail.

Hello, glad to answer your questions!

1. It is necessary to understand the reputation and scale of the brand.

The reputation of the catering industry is more important, entrepreneurs in understanding the reputation of the catering brand, can be directly understood through the brand, this needs to know the content: the time when the brand was established, the current scale of the brand, the existing investors, etc., but also from the market to understand the brand's reputation, user acceptance, etc., so that you can have a more comprehensive understanding of the catering brand, and then decide whether to join the brand.

2. You need to understand the brand threshold.

There is a certain threshold for formal catering, and the user's information will also be reviewed, and only those who meet the catering qualifications can do so. Of course, there are now many restaurants that have almost no threshold, and only the payer can enter, such a brand, it is recommended that entrepreneurs need to understand carefully, do not just covet a temporary cheapness, and affect the later operation.

3. It is necessary to understand the management system and business philosophy of the brand.

Regular restaurants will give certain technical guidance and other later services after the entrepreneurs, so that one by one to build, and then to expand the market, the use of a steady and steady management system, the business philosophy is also based on the user's experience to operate, such a brand in the later stage of the brand reputation will do better, for the management is more chaotic, and then ignore the catering brand, it is recommended that entrepreneurs do not consider.

We hope that the brand of Machimen yakiniku can help you and wish you a happy life

1. Whether the investment is reasonable.

Some investors do not have sufficient funds before opening a store, in order to make up for the high franchise fee, security deposit and other expenses, many investors begin to borrow money or even loans from relatives and friends everywhere, in this case, even if the store is successful, they may not be willing to manage the store in order to raise money to pay off the debt, if this problem cannot be solved, the store with a good business will collapse because of high debts.

2. Field trips.

No matter which project and brand you choose, you must conduct a field visit to the existing store to understand its store image, customer flow, etc., and when necessary, you must also actually experience the product or service, judge whether the project is suitable from the perspective of consumers, and finally combine various factors to decide whether it is worth joining.

3. Control operating costs.

The control of investment costs is extremely important to the profitability of the store, so investors should try to control the investment costs within a certain range, but the control of costs is not to let us blindly save costs, some necessary expenses are still required, such as equipment quality, safety, product quality, service attitude, these must be done well.

4. Learn to manage employees.

Although most brands will provide comprehensive and systematic training to franchisees and store employees, and will also provide franchisees with a lot of support for opening stores, some problems still need investors to find solutions to solve the problems themselves, so investors and employees who fully understand themselves, and communicate with employees often to listen to their true thoughts.

Franchise store is a special business model, which makes full use of the resources of brand, product, sales channel and other aspects to take rapid expansion as the advantage. If you want to join a store, then you need to pay attention to the following aspects:

Brand Background Each franchise store has its own unique brand characteristics and advantages, which is the key to the success of the franchise store. When choosing a franchise brand, you need to understand the brand's background, development history, market share, consumer evaluation, etc. This information will help you assess the sustainability of your brand and the costs and benefits of your franchise.

If the brand does not have obvious advantages or has a reasonable market positioning, then joining will face great risks.

Product quality The product quality of franchise stores is the primary concern of consumers. You need to understand the brand's product specifications, raw materials, production process, quality control, etc., to ensure the quality stability, nutritional value and food hygiene and safety of the product. In addition, if brands can constantly update their products and fuse them with new dishes or products, they can attract more consumers and increase sales and revenue.

Operation model Franchisees need to follow the brand's operation model, including systems and processes in management, recruitment, training, promotion, and chain. Brands often provide standardized operating manuals and business processes, as well as relevant training and service support to help franchisees quickly enter the market. You need to understand the rights and obligations between the franchisee and the brand, as well as the operational expectations and goals, which will be of great help to the franchisee's operation and management, marketing promotion and cost control.

Investment cost Franchisees need to pay franchise fees, deposits, rents, decoration fees, payment and other costs to the brand, and also need to bear the costs of personnel salaries, management fees, water and electricity costs, operating expenses, etc. Therefore, you need to have a comprehensive understanding of the investment cost and expense structure, compare the differences and pros and cons between different brands to choose the best brand and model. At the same time, you need to develop a reasonable financial plan and budget to guarantee a return on investment and profitability.

Market competition Franchisees may face not only competition within the brand, but also competition with other brands and changes in the market environment. When choosing a brand and operating model, it is necessary to fully understand the market demand, potential customers, competitors, etc., in order to formulate an effective marketing strategy, win more customers and increase turnover. At the same time, you also need to maintain a keen insight and flexible adaptability to respond to the complex and volatile market environment.

In conclusion, a franchise store is a challenging and risky investment, and it is necessary to pay attention to many aspects such as brand background, product quality, operation model, investment cost and market competition when selecting and managing a franchise store. Franchisees need to carefully analyze the relevant information and risks, formulate detailed plans and strategies, strengthen confidence and adjust the business model to ensure the success of the franchise and long-term profitability.

In recent years, due to the continuous development of the catering industry, the franchise industry is also in the process of continuous development. Let's take a look!

What do I need to pay attention to when opening a franchise store? The main points are as follows:

First, the issue of site selection.

The location of the store should take into account factors such as traffic conditions, crowd categories, ** volume, ethnic structure, consumption level, etc., and this process requires professional vision and market analysis ability, which may not be easy for beginners. The headquarters of Shangshan Dalu Franchise provides special personnel to assist in site selection and help franchise entrepreneurs to choose.

Second, the taste of the product.

The taste of food is the most important part of the catering industry, and if the catering brand wants to develop, its root is still in the taste, and the taste is not that the investment franchisee says it is delicious, but that the majority of diners say it is delicious. The Shangshan marinated franchise store is characterized by old marinade in clay pots and slow cooking, and the marinated flavor produced by boiling is delicious and not greasy, and is deeply loved by customers all over the country.

Third, the cost of joining.

Franchise entrepreneurs need to take into account their own economic conditions and the size of the local store that is suitable for opening. The franchise fee is different for different store sizes and regions, so before that, you can find out from the franchise headquarters!

Fourth, the strength of the headquarters.

Strength is the foundation to support the sustainable development of the brand, and only with strength can franchisees have confidence. The headquarters of Shangshan Da Lu has rich experience in the industry, and has an absolute advantage over most of the current lo mei franchise brands.

5. Post-service.

Investment franchisees should clearly understand the lo-mei franchise industry, taste is the core, but the support of the headquarters is the key, joining the signing is not a hammer deal, the success of the opening does not mean that the store can continue to make profits, as a franchise store, the upgrading of technology in the later stage, the update of varieties, business guidance, advertising support, continuous promotion of the brand, etc., is the key to ensure that the franchisee can make a profit.

Sixth, the survival rate of stores.

The survival rate of the store is a very important part, before making a franchise store, you can find out how the survival rate of the store is through the survey, so that it is convenient to open the store later!

After handling a large number of franchise dispute cases, the author has concluded that most of the franchisees who have been deceived have such experiences: searching for well-known projects in the market on a certain entrepreneurial network or on the market (milk tea industry such as Hey Tea, a little bit, Yihetang, Gu Ming, etc.; convenience store industry such as Meiyijia, etc.; hardware industry such as Dayi, Dongcheng, etc.), and then a web page will pop up, let the franchisee fill in personal information to obtain the franchise fee details and the current investment introduction of the project, and then there will be a self-proclaimed well-known headquarters customer service to contact the franchisee, inform the franchisee that the well-known project has no quota in a certain area, or inform the well-known project that the franchise fee is now as high as five or six hundred thousand, far beyond the franchisee's expectations, the headquarters personnel will then promote the company's new brand, claiming that the new brand is an upgraded version of a well-known project, Low franchise fee, full support from the headquarters, better income, etc. Actually, this is the beginning of "**".

So, before deciding on the franchise project, how should you avoid pitfalls?

1. Register on the National Enterprise Credit Information Publicity Network or Qixinbao, Tianyancha, Shuidi Credit, etc., enter the name of the company, and inquire about the company's registration, such as the registration time, the number of shareholders, the subscribed capital and paid-in capital, whether there is a trademark, whether there is a food business license, whether there is a patent, whether there is a domain name, whether it is abnormal, whether it is administratively punished, whether it is involved in litigation, etc., and make a comprehensive investigation of the company's commercial situation. Comprehensively judge whether the company has a mature business model and professional training, management, and technical support;

2. Log in to the unified platform of the business system of the Ministry of Commerce - Commercial Franchise Information Management Network, enter the name of the company or the franchise brand for inquiry, and verify whether the company or the franchised brand has carried out the franchise filing and the specific situation of the filing;

3. Go to the company's other franchise stores to "squat" to inspect and see how the customer flow of the franchised stores is, how the sales volume is, whether it meets expectations, and you can also enter the store to check the overall decoration and decoration.

4. Before signing the contract, understand the difference between the store location, store design, the purchase of machinery and equipment, the purchase of raw materials and the market price, the charging standard of the later service fee and other items related to the charge;

5. When signing the contract, it is required to write all the content promised by the company into the contract, and there is no guarantee for the oral commitment;

6. Keep the original contract, receipt or invoice, which is an important evidence for you to protect your rights in the future;

7. If you regret joining, remember to be good at using the "cooling-off period" to protect your rights in a timely manner.