Join a store to pay attention to what to write to prevent being deceived

Join the headquarters: It must be a legally registered company or line number, and the representative of the contract must be the company's legal ** person. In addition, joining is that the headquarters authorizes the brand to the franchisee store, and the headquarters must first own the trademark right of the brand before it can be authorized to the franchisee.

Franchise fee: The headquarters charges three kinds of fees for franchisees, including franchise fees, royalties and deposits. The so-called franchise fee refers to the fee paid to the headquarters by the department to help the franchisee to do the overall store opening planning and business education and training before opening the store;

Summary clauses: the headquarters is required to attach the management regulations to the contract, become an annex to the contract, otherwise, the management regulations are formulated by the headquarters, as long as the contract is not stipulated, the headquarters can be placed in the management regulations, which is likely to cause a lot of trouble for franchisees.

Liquidated damages: The template of the franchise contract is generally drawn up by the headquarters, which is of course more beneficial to the headquarters, so in terms of the penalty for violating the contract, only the part of the franchisee will generally be listed, and the part of the headquarters for violating the contract is often not mentioned.

Franchise store refers to the enterprise organization, which authorizes the service mark to the franchisee, so that the franchisee can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers to consume in the commercial consumer market.

Moreover, before the franchisee starts a business, the franchise headquarters will first teach its own experience to the franchisee and assist in entrepreneurship and management, and both parties must sign a franchise contract to achieve the common goal of cooperation in order to achieve the profit of the cause; The franchise headquarters can collect franchise fees, deposits and royalties from franchisees due to different franchise natures.

Franchise store is a special business model, which makes full use of the resources of brand, product, sales channel and other aspects to take rapid expansion as the advantage. If you want to join a store, then you need to pay attention to the following aspects:

Brand Background Each franchise store has its own unique brand characteristics and advantages, which is the key to the success of the franchise store. When choosing a franchise brand, you need to understand the brand's background, development history, market share, consumer evaluation, etc. This information will help you assess the sustainability of your brand and the costs and benefits of your franchise.

If the brand does not have obvious advantages or has a reasonable market positioning, then joining will face great risks.

Product quality The product quality of franchise stores is the primary concern of consumers. You need to understand the brand's product specifications, raw materials, production process, quality control, etc., to ensure the quality stability, nutritional value and food hygiene and safety of the product. In addition, if brands can constantly update their products and fuse them with new dishes or products, they can attract more consumers and increase sales and revenue.

Operation model Franchisees need to follow the brand's operation model, including systems and processes in management, recruitment, training, promotion, and chain. Brands often provide standardized operating manuals and business processes, as well as relevant training and service support to help franchisees quickly enter the market. You need to understand the rights and obligations between the franchisee and the brand, as well as the operational expectations and goals, which will be of great help to the franchisee's operation and management, marketing promotion and cost control.

Investment cost Franchisees need to pay franchise fees, deposits, rents, decoration fees, payment and other costs to the brand, and also need to bear the costs of personnel salaries, management fees, water and electricity costs, operating expenses, etc. Therefore, you need to have a comprehensive understanding of the investment cost and expense structure, compare the differences and pros and cons between different brands to choose the best brand and model. At the same time, you need to develop a reasonable financial plan and budget to guarantee a return on investment and profitability.

Market competition Franchisees may face not only competition within the brand, but also competition with other brands and changes in the market environment. When choosing a brand and operating model, it is necessary to fully understand the market demand, potential customers, competitors, etc., in order to formulate an effective marketing strategy, win more customers and increase turnover. At the same time, you also need to maintain a keen insight and flexible adaptability to respond to the complex and volatile market environment.

In conclusion, a franchise store is a challenging and risky investment, and it is necessary to pay attention to many aspects such as brand background, product quality, operation model, investment cost and market competition when selecting and managing a franchise store. Franchisees need to carefully analyze the relevant information and risks, formulate detailed plans and strategies, strengthen confidence and adjust the business model to ensure the success of the franchise and long-term profitability.

After handling a large number of franchise dispute cases, the author has concluded that most of the franchisees who have been deceived have such experiences: searching for well-known projects in the market on a certain entrepreneurial network or on the market (milk tea industry such as Hey Tea, a little bit, Yihetang, Gu Ming, etc.; convenience store industry such as Meiyijia, etc.; hardware industry such as Dayi, Dongcheng, etc.), and then a web page will pop up, let the franchisee fill in personal information to obtain the franchise fee details and the current investment introduction of the project, and then there will be a self-proclaimed well-known headquarters customer service to contact the franchisee, inform the franchisee that the well-known project has no quota in a certain area, or inform the well-known project that the franchise fee is now as high as five or six hundred thousand, far beyond the franchisee's expectations, the headquarters personnel will then promote the company's new brand, claiming that the new brand is an upgraded version of a well-known project, Low franchise fee, full support from the headquarters, better income, etc. Actually, this is the beginning of "**".

So, before deciding on the franchise project, how should you avoid pitfalls?

1. Register on the National Enterprise Credit Information Publicity Network or Qixinbao, Tianyancha, Shuidi Credit, etc., enter the name of the company, and inquire about the company's registration, such as the registration time, the number of shareholders, the subscribed capital and paid-in capital, whether there is a trademark, whether there is a food business license, whether there is a patent, whether there is a domain name, whether it is abnormal, whether it is administratively punished, whether it is involved in litigation, etc., and make a comprehensive investigation of the company's commercial situation. Comprehensively judge whether the company has a mature business model and professional training, management, and technical support;

2. Log in to the unified platform of the business system of the Ministry of Commerce - Commercial Franchise Information Management Network, enter the name of the company or the franchise brand for inquiry, and verify whether the company or the franchised brand has carried out the franchise filing and the specific situation of the filing;

3. Go to the company's other franchise stores to "squat" to inspect and see how the customer flow of the franchised stores is, how the sales volume is, whether it meets expectations, and you can also enter the store to check the overall decoration and decoration.

4. Before signing the contract, understand the difference between the store location, store design, the purchase of machinery and equipment, the purchase of raw materials and the market price, the charging standard of the later service fee and other items related to the charge;

5. When signing the contract, it is required to write all the content promised by the company into the contract, and there is no guarantee for the oral commitment;

6. Keep the original contract, receipt or invoice, which is an important evidence for you to protect your rights in the future;

7. If you regret joining, remember to be good at using the "cooling-off period" to protect your rights in a timely manner.

The biggest advantage of opening a chain store is that you can directly borrow the golden signboard of the headquarters and use the experience of the headquarters, so as to reduce the risk of investment and operation. However, for franchisees, after "copying" the environment, atmosphere and products of the headquarters business premises, it does not mean that they can sit back and relax.

In the process of operation, franchisees will be involved in financial management, personnel management, market development, peer competition and many other factors, and each franchise store will be very different from the headquarters because of local customs, markets, competitive environment, etc.

The research and analysis shows that in order to make a stable profit, the franchisee must absorb the business philosophy and operation mode of the headquarters into their own available methods and cultivate their own management capabilities. Although after joining, the headquarters will provide a series of training on employee management, and will provide corresponding support to franchisees, but far water can not save the near fire, and franchisees need to find problems from the source, truly integrate and learn how to manage employees.

Learn to manage customers and build good customer relationships.

Franchise entrepreneurs should learn to manage customer files, retain old customers, and tap new customers. Customer files include the basic information of customers, transaction status, credit ability, etc., which is also an important information for franchisees to manage and track. Careful analysis of customer files will reveal their respective preferences, vision, and purchasing power, so that we can recommend products and services for them in a more targeted manner.

Precautions for franchisees:

First, inspect the market.

2. In-depth exchanges and clear matters.

1. First of all, the brand headquarters is required to show the service mark registration certificate, and then confirm whether the headquarters has the actual brand rights.

2. When the headquarters requires the franchisee to pay the royalty, it must be invoiced, write the specific amount clearly, and mark that if the franchisee does not open a store, the headquarters must return the unexpired royalty.

3. Cargo channels, when the headquarters provides goods channels, franchisees can ask for the best of the goods, not higher than the market price, or a little higher is acceptable.

4. The contract signed by the franchisee has a fine for the franchisee for violating the regulations, but there is no fine for the headquarters for violating the regulations, so the franchisee has the right to make a request.

Hello, glad to answer your questions!

Franchise brand: Choosing a mature and well-known franchise brand can greatly reduce the investment risk.

Distinctive management: Distinctive franchise stores can reduce the risk of vicious competition and improve the chances of success.

System management training: A mature franchise system has a good management system, which can reduce business errors. The mature franchise system includes pre-training and continuous training; A strong supervision system for the management system and the implementation process; continuity and effectiveness of marketing and customer management; Human, material and financial resources and other daily operational system support, etc.

Franchise requirements: usually the first thing to consider is the return on investment, not the lower the ** franchise store the better, the key is whether the franchise can bring long-term stable income.

Business location selection: There should not be too many competitors around, and there should be an appropriate distance between the same franchise system to separate the business area.

Accurate calculation of return on investment.

Probability of success: To investigate the operation of other franchise stores of the same system, if a franchise system closes the store, we must be cautious; If there are multiple store closures in a franchise system, whether it is a mistake of self-employment or any other reason, you should consider giving up.

I hope the City Pizza brand can help you and wish you a happy life

First of all, you need to determine the location of your store, and secondly, it is best to do the best statistics, and the other is that in the recruitment of some personnel, including technical training, you need to check well before you can open some franchise stores.