If you join a beverage store, what do you need to pay attention to in the early stage?

Nowadays, many entrepreneurs choose the milk tea industry because their profits are very high. However, many novice investors are not prepared before the opening of the bubble tea shop because they have little experience, resulting in many people being in a hurry and losing a lot of customers, so what preparations need to be made before the opening of the bubble tea shop?

If you want to inquire about joining, please click on the COCO milk tea franchise application for details!

1. Before the store opens, it is necessary to check whether the layout of the decoration is reasonable, whether the position of the plug head and the bar counter is reasonable, and the most important thing is whether the advertising lights at the door of the store can be used. I have encountered a store with unreasonable plug settings before, and the distance between the plug head and the equipment is very far, which makes it very inconvenient to use in the later stage, which greatly affects the production process and loses consumers. And the most important point is the advertising screen at the door, if the advertising screen is damaged, your publicity is not in place, plus you are a newly opened store, then it is difficult for consumers to notice your store, which will also bring you losses.

Second, the debugging of various equipment, you don't think that you are a franchised bubble tea shop, you don't have to worry about anything, you must debug all kinds of equipment before opening, know how to use various equipment, don't wait until the opening of the door to know nothing, then it will be very embarrassing, everything must be prepared in advance.

Third, you must learn how to make milk tea in advance, because in the first few days of opening, there will definitely be a lot of people, sometimes the clerk is really busy, at this time you need to make it yourself, to solve the problem of large customer flow, you must not be a hands-off shopkeeper. And you also have to learn the work of management, because you will definitely face various problems when opening a bubble tea shop, so do your homework before opening, you can avoid being in a hurry because of some small problems after opening, so that the store can enter a profitable state early.

The above is the answer to the question of what preparations need to be made before the opening of the bubble tea shop, everyone must be prepared before the opening, you must not feel that you are the boss, just invite a few employees, you don't need to do anything, otherwise the whole store will become very chaotic when you face some small problems. So everyone should learn a lot.

First, determine the qualifications.

Brand qualification, company qualification. If you don't even have these, then basically you don't even have the most basic guarantee for joining.

Second Investigation. Take a look at the nearest store to determine his family's ** and sales, buy a drink. How about the taste, can you accept it, go back to the headquarters to make sure that the taste is the same.

Third, see the contract clearly, see the contract clearly, and see the contract clearly.

Say important things three times, you must not rush to sign, you have to understand many things clearly, and if you don't understand, you have to ask. There are also oral agreements that must be supplemented and specified in the contract.

If you want to join a bubble tea shop, you must first pay attention to its process, otherwise you will not be able to proceed, for exampleHoney confectionery milk teaThe process is usually the following:

The first stage is to obtain the qualification to join.

**Make an appointment for the headquarters inspection time The two sides will meet to discuss specific joining matters, clarify the intention to join, determine and clarify the cooperation methods, rights and obligations of both parties, pay various fees, and obtain milk tea franchise qualifications.

The second stage is pre-opening preparations.

After obtaining the franchise qualification: (1) Find a store (the time is subject to the actual situation) 2) The store location headquarters assessment passed (3) Staff training (about 10 days) 4) Officially opened.

When I saw that the subject was mainly creating my own brand to make a drink store, I immediately clicked in to take a look, because I also made my own drink shop.

The subject is ready to open 200,000 yuan in Beijing, this ** is no problem at all, except for rent and decoration, it doesn't cost much else.

1. Project selection

The drink I chose was handmade yogurt, and I was interested in the development trend of dairy products, so the opening of this store was very smooth.

Although the bubble tea shop is rotten on the street, there are still many people who do it well, as long as you make differentiation, you can surpass your peers.

2. Product matching

A successful store must have a product with a particularly high public acceptance, and this product has a very good drainage effect. There will also be a lot of high-profit products and popular products in the store. As long as the products are well matched, your business will be very good.

For example, I do a (fresh milk bar + yogurt shop) type of drink store, and the products include pasteurized fresh milk, old yogurt, liquid yogurt, purple rice yogurt, fruit fishing, grain yogurt, osmanthus rice stuffed yogurt, yogurt ice cream and other products.

Pasteurized milk is my drainage product, relying on this one, at least more than 100 customers in the store every day, with such a large customer flow, I only need to put the yogurt in the display case, not worried about selling at all.

3. Site selection

As the saying goes, if you choose a successful location, your business will be 70% successful.

Many laymen look at the ** amount, as long as there are many people, they feel that the location is good. Bosses who have really done business care more about accurate traffic.

You first make a positioning for your product, what **, what age group is targeted, what is the consumption motivation of customers, with these data, you can find a good store.

Here's an example:

I opened a fresh milk bar, my products are daily necessities, and pasteurized fresh milk is aimed at children, middle-aged and elderly people. Yogurt is aimed at children, young people and middle-aged people, and my products go the mid-to-high-end route.

Therefore, opening at the entrance of the mid-to-high-end community is my best location.

4. Marketing

If location selection gives you a tool to make money, then marketing is about how you use that tool.

Don't think about handing out flyers, advertising, and visiting stores all day long, which doesn't really make much sense.

Any long-term business is built on trust. In the early stage, you can find your precise users through interactive marketing, and then guide them into the store, as long as you enter the store, customers will have one more chance to understand you.

Through some activities that increase the number of customers entering the store, or online activities that can be linked to customers for a long time, the longer the time, the stronger the sense of trust, and the better the business.

Nowadays, more and more people choose to give up their mundane jobs and start their own businesses. However, for many first-time entrepreneurs, entrepreneurship faces a lot of problems, like a mountain pressing on their heads, making people not know how to start.

First of all, as a "beginner" who is starting a business for the first time, it is very important to choose a good brand. As an Internet celebrity brand, Coco Milk Tea has long been spread in all corners of our lives and has a high reputation among consumers. At present, many people have already embarked on the road to wealth by joining Coco Du Ke Milk Tea Shop, so Coco Du Ke Milk Tea is a very suitable brand for the first time to start a business.

However, no matter what kind of business you do, there will always be certain risks. The same is true for joining Coco Duke Milk Tea Shop, which still requires certain business skills to do well.

To run a bubble tea shop, you must first understand the advantages of your own brand. For example, what are the product benefits? What does the brand market positioning look like? After understanding these materials, franchisees can better understand the business philosophy and project culture of their own brands.

A good management system can help franchisees make better profits and make the brand develop better. Coco Duke milk tea franchisees should regularly inspect the stores in the area every week, on the one hand, in order to always supervise whether employees have any violations or inadequate operations. On the other hand, it is also to check the work and operation status of the beverage store, and help franchisees deal with the business problems encountered in a timely manner.

After a tea shop is officially put into operation, the biggest problem faced by franchisees has become the nature of consumers who like the new and hate the old. No matter how delicious a drink is, there will always be a time when you can drink enough. If you can't innovate in time, sooner or later you will be eliminated by the market.

In order to make their long-term operation with peace of mind, franchisees must communicate more with the headquarters and launch new products in time to attract the attention of consumers for a long time.

Joining the drink depends on which brand is the most famous in your region and which one to join.

Consider the geographical location before joining (optimistic about whether there are the same type of restaurants in the vicinity, and it is best to choose a place with a dense number of restaurants).

Product formula, company follow-up service, of course, the most important thing is to see the franchise fee.

Also, go to other franchise stores to see how the business is.

Then if you decide to join, you have to apply for a business license, health certificate and other documents.

1. Open in a specific place

What is a specific place? That is to say, the number of these places is not necessarily very large, sometimes there is not even or very little, but sometimes it is very large. That's right, these specific places are schools, amusement parks, etc., for the drink shops near the school, the most stable number of students is the most stable, and for the amusement park, the most stable is the number of tourists every weekend and holiday.

Second, the cup shape of milk tea products should be unique

Taste is part of milk tea, and cup shape is also part of whether a beverage store can be opened successfully. Whether the cup shape is good or not largely determines whether the beverage store is popular or not. Because even if there is no corresponding container for the best thing, it will look very inappropriate, so to get a good cup shape, do not use ordinary plastic transparent cups with other beverage stores, it is recommended that you can use the cute kind of impermeable paper cups.

3. The taste should be unique

Since you have chosen to open a beverage store, if you want to continue to open it, you must improve your management and operate it to your own advantages. The most obvious advantage is the taste of milk tea, we can launch new products from time to time, such as mango, orange and so on. And most critically'Yes, don't learn from some other inferior beverage stores to make milk tea essence mixed with water, the taste is very bad.

Fourth, learn more from other people's business methods

As the saying goes, the times are advancing, and we are learning every day. Learning is not just for us when we were students, but for all of us, even like the 84-year-old Li Ka-shing, who is still enriching new knowledge every day without wasting time. It's the same with being a beverage store, don't be complacent because of a little good business, learn more from other successful beverage shops, think more about why they can always be successful, learn from them, and turn them into your own advantages, so that your beverage store can continue to prosper.

5. Appropriate ** activities

**It is a product brought about by the pressure of competition now, because there are too many milk teas sold, and the taste is not much worse,** too. So why do others choose to buy milk tea at your beverage store? Because it is very necessary to do some ** activities appropriately, especially when the new store opens, engage in some ** activities.

For example: buy one get one free, buy two get one free, half discount, etc.

Sixth, the style of the store should be special

The reason why many beverage shops taste quite good even if they are located closest to the school is that the business has been tepid, because the interior decoration of the store is not special enough. In fact, in China, drinking milk tea is the same as drinking coffee in foreign countries, people are willing to buy a cup of milk tea and then sit in the store for a while when they are more idle, but the decoration in your store is too ordinary, it will inevitably make people unhappy, because the decoration should be unique. For example, you can make a cute type, or a more elegant type like a café.

Abstract: There are many factors that depend on whether the beverage store can be successful, such as site selection, positioning, management, regulations, customer sources, taste, service, etc., many friends who have done well in this area have failed in the end, why is this? There are many questions about beverage management, and it is also the most concerned problem for many beverage store owners, one of the most important problems is the drink, so what are the skills of the drink?

1. Conform to the season and launch explosive products for the occasion.

According to the needs of customers, the introduction of corresponding fashionable products or popular products is very helpful for store management. For example, the launch of cherry blossom milk tea in the spring and the launch of Christmas chocolate hot drinks during the Christmas period will become best-selling products for the occasion.

2. Highlight the selling point, so that customers can be attracted.

Quite a lot of bosses who don't even understand the selling point of their own products?

Operators need to use unique selling points to attract the attention of customers, how to let customers understand these different selling points and make purchases? This not only requires the store to promote new products, but also needs the store to effectively publicize.

Customers will only be interested in consumers when they understand these selling points, and correspondingly, only when the product features are prominent, it will become more attractive among many competitors.

3. Supporting marketing strategies to promote purchase desire.

Saying goes. "Three points rely on products, seven points rely on marketing", water bar wants to operate better, and having a good marketing plan is the top priority, such as bread, customers have a demand for bread all year round. The bakery can combine drinks and bread for marketing according to the corresponding customer needs, so as to achieve the effect of 1+1 greater than 2.

For example, if you buy a half-price drink or launch a package discount, customers will see that there is a discount, and the products are all needed by themselves, which may stimulate the hidden desire to buy.

In the process of visiting some stores, it is often seen that some water bar owners are blind in the off-season of drinks, hoping to bring back customers by making large profits, in fact, this method is not a good marketing means.

Drinks are in a relatively lukewarm state in the off-season, so there is no need to "curry" with consumers by drastically reducing the space for Liqing and Moisturizing.

There is only the thinking of the off-season, and there is no off-season market. "Some stores are doing hot business every day all year round, and some stores are relatively light even in the hottest peak season of the year, if there is a problem with their own store business, as the boss, we must not only consider the environment of the off-season and peak season, but also think about how to use appropriate marketing methods to make up for and improve.