This year, the top 50 real estate enterprises in terms of brand value were announced, and China Ship

According to the report, the top three on the list are occupied by China Shipping, Vanke and Poly. China Shipping continues to rank first in terms of brand value.

was 80.7 billion yuan, Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan respectively. <>

First of all, Wanda's real estate thunderstorm caused by the rupture of the capital chain in recent years.

made Wanda completely behind. And Wanda, as the leader of real estate enterprises back then, has become such a position now. It was also due to the excessively aggressive land acquisition policy that the company's capital chain was seriously broken.

There is not enough money to keep real estate running. It is also difficult for real estate in various regions to resume production and work, so it has led to serious delivery risks. And from here, we can also see that for real estate companies, they are typical representatives of high debt ratios, cash flow.

It is extremely important for the survival of these enterprises. <>

Secondly, in the report, we can also see that Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan respectively, China Resources Land, Country Garden, and China Merchants Shekou.

Longfor, Jindi, Jinmao.

and Xincheng are ranked four to ten. Although the previous leading real estate enterprises have fallen, but the new real estate companies are gradually expanding their sphere of influence, so for the current real estate market, I can't see whether it has reached the point of extreme desertion, and there are still real estate companies expanding their sphere of influence. <>

Finally, in the report, we also heard that among the factors that affect consumers' home purchases, the most important is the guarantee of delivery. The second is the level of property and the environmental quality of the community, from here we can also see that the real estate thunderstorm, the blow to the entire real estate enterprise is very large, consumers are more concerned about whether their houses can be delivered to their hands on time, whether they can live in time, and the consideration of other factors has become less important.

It is particularly pertinent and has no meaning to the ranking, and the greening of Zhonghai is the best. Vanke's property is the best. Poly's house layout is the most suitable. Good things will spread by word of mouth and increase sales.

In fact, their sales are growing relatively fast, and ** is also rising more, and there are very many people who want to join them.

According to the report, the top three brands of real estate companies in 2022 are China Overseas, Vanke and Poly. China Shipping continued to top the list, with a brand value of 80.7 billion yuan, while Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan, respectively. China Resources Land, Country Garden, China Merchants Shekou, Longfor, Gemdale, China Jinmao and Xincheng ranked fourth to tenth, respectively.

2022 real estate enterprise brand value.

The list was announced, and the top three on the value list were China Shipping, Vanke and Poly. China Shipping continues to rank first in the list of brand value. China Resources Land, Country Garden, China Merchants Shekou.

Longfor, Gemdale, China Jinmao.

and Xincheng are in the top 10. From this ranking we can see that with the Chinese real estate industry.

With the continuous development and maturity of China's real estate enterprises, the brand value of Chinese real estate enterprises has achieved steady growth. China's branding process has entered an unprecedented explosive stage, Chinese brands are gradually growing, and more and more brands are entering the world brand roster.

From another perspective, with the continuous expansion of the Chinese market, China also has the soil to cultivate world-class brands. With the development of the economy and the in-depth exchange of the world, Chinese brands are no longer cheap low-end products, and the gap between Chinese brands and international first-class brands is also narrowing. China's real estate industry is developing rapidly, and its importance in China's economic development is self-evident.

With the increasingly fierce competition in China's real estate market, strengthening branding and professional development is the only way for the development of real estate enterprises. In the process of enterprise operation, branding is the direction of enterprise development, the only way for enterprise cultivation, and the corporate values.

and the embodiment of a sense of mission. , real estate enterprises to establish a sound brand management system.

It is necessary to strengthen brand awareness, pay attention to brand management, and integrate brand management into product design.

Quality management, cost control, project publicity, property services and other links to achieve the sublimation and landing of the brand.

This determines that real estate enterprises should adapt to the development of the times, take customer needs and customer satisfaction as the foundation, and continuously improve the level of products and services to ensure the survival and development of enterprises in the fierce market competition. After the outbreak of the epidemic, the competitive landscape and competitive environment of most industries in the real estate industry will change, and enterprises need to consider adjusting their development and competitive strategies. Therefore, enterprises should keep up with the new requirements of the new era and new environment, optimize the brand image in a timely manner, and keep pace with the times on the basis of precise positioning in order to maintain a high competitiveness in the market.

Now many small and micro enterprises have gone up, and the previous 1st and 2nd places have dropped a little back. It is revealed that the development trend of real estate companies in second-tier cities is relatively good.

The first point is that the entire 5 yuan changes a lot, the second point is to reveal that the entire economic development is different, the third point is that the future economy will have a great change, and the fourth point is that our entire economy will have a good driving force.

Summary. Hello, the development trend of brand value of real estate enterprises in 2022 is as follows Recently, the "2020 China Real Estate Brand Conference" jointly organized by China Real Estate News, China Real Estate Network and China Real Estate Think Tank was held in Beijing, at which the 2020 Top 50 Comprehensive Strength of Chinese Real Estate Enterprises was released. According to the list, Evergrande Group, Country Garden, Vanke Group, Poly Development, Sunac China, China Overseas Real Estate, Longfor Group, Greenland Holdings, China Resources Land, and Xincheng Holdings entered the top 10 on the list.

Among them, Evergrande Group ranked first, Country Garden second, and Vanke ranked third. At the 2020 China Real Estate Brand Conference, Li Wenzhong, President of China Real Estate News and Director of the Social Committee, said in his speech: "The epidemic has accelerated the transformation of the real estate industry from an era of shortage to an era of intensive cultivation.

With the new thinking brought to the entire real estate industry by 'housing not speculation' and 'new crown epidemic', more and more real estate companies have begun to capture and create opportunities in the crisis. However, some companies do not work hard to improve internal skills and grasp quality, and adopt the so-called low-key, no overall situation, and overall view, and live their own small life behind closed doors, which will eventually lead to the company's decline.

The 2022 Real Estate Enterprise Brand Value List is announced, what are the changes in the top 50 rankings? What new trends have been revealed?

Hello, the top 50 real estate companies in 2022 are ranked as above.

Hello, the development trend of brand value of real estate enterprises in 2022 is as follows Recently, the "2020 China Real Estate Brand Conference" jointly organized by China Real Estate News, China Real Estate Network and China Real Estate Think Tank was held in Beijing, at which the 2020 Top 50 Comprehensive Strength of Chinese Real Estate Enterprises was released. According to the list, Evergrande Group, Country Garden, Vanke Group, Poly Development, Sunac China, China Overseas Real Estate, Longfor Group, Greenland Holdings, China Resources Land, and Xincheng Holdings entered the top 10 on the list. Among them, Evergrande Group ranked first, Country Garden second, and Vanke ranked third.

At the 2020 China Real Estate Brand Conference, Li Wenzhong, President of China Real Estate News and Director of the Social Committee, said in his speech: "The epidemic has accelerated the transformation of the real estate industry from an era of shortage to an era of intensive cultivation. With the new thinking brought to the entire real estate industry by 'housing not speculation' and 'new crown epidemic', more and more real estate companies have begun to capture and create opportunities in the crisis.

However, some companies do not focus on the quality of internal skills, and adopt the so-called low-key, no overall situation, overall view, and live their own small life behind closed doors.

Vanke is the best quality enterprise in China.

Vanke is a very early start of real estate, its advantage is that there are more experts in real estate, which is more advantageous than other companies, and at the same time, Vanke has also caught up with the good time to pursue quality and scale. In addition, in recent years, the real estate has surged, and the purchase of real estate can appreciate to make money, and many people have increased their investment in real estate, resulting in an increase in the quality and scale of real estate, which has extended to other real estate companies.

Vanke has also shown its own advantages in the market, especially in terms of quality, which is much better than other more start-up real estate projects such as China Overseas and EvergrandeIn addition, Vanke Real Estate has made full use of the real estate space and brought it to its greatest advantage. However, in recent years, with the increase of competitive advantages, the quality of Vanke's real estate has also declined. At this time, Zhonghai, Evergrande and other real estate projects just caught up with the period of pursuing quality, and only then did they catch up with Vanke real estate.

Especially Evergrande,With the growth of scale, the disadvantage will appear, that is, Evergrande's high debt rate, resulting in many investors are unwilling to cooperate with Evergrande, because they are always in arrearsHowever, Evergrande's appreciation rate is very high, especially Evergrande's real estate is mostly in third- and fourth-tier cities, and if there is a place for development in these cities, there are too many opportunities for Evergrande to appreciate, which has become Evergrande's advantage.

With the development of the real estate industry, we have to mention China Overseas. As the most vigorous real estate enterprise in recent years, China Overseas occupies today's real estate marketAnd the brand value of this property is also very high. But the disadvantage of this real estate is that the cost performance is not high, and it is also very expensive, which is more suitable for local tyrants to buy such real estate.

Overall, the user groups of the three companies are different, but the quality is none other than Vanke.

I think it should be Vanke, after all, the quality of Vanke's buildings has always been praised.

Vanke is a little better, after all, it is more famous than several others. But now the house is really hard to sell.

Vanke is a little better, after all, it is more famous than several others.

I don't know much about the real estate, but it's really hard to sell the house now.

Vanke, China Shipping, Evergrande and other real estate, I prefer Vanke because of its relatively large scale, so the management is better.

It feels like Vanke is better, because the scale is relatively large, so the management is better.

2013 China's Top 10 Real Estate Companies in Brand Value (Mixed Ownership) Brand Name Brand Value (100 million yuan).

Evergrande Real Estate Evergrande Real Estate Group****.

Greentown Greentown Group.

Hopson Development Hopson Development Group****.

Longfor Real Estate Longfor Real Estate****.

Sunac China Sunac China Holdings****.

Shimao Shanghai Shimao shares****.

Jinke shares Jinke Real Estate Group shares****.

Kaisa Kaisa Group Holdings****.

Coastal Green Homes Coastal Green Homes Group.

China Fortune Foundation China Fortune Foundation shares****.

Vanke Enterprise Co., Ltd., Poly Real Estate (Group) Co., Ltd., Evergrande Real Estate Group.

But don't blindly worship the brand, it is not necessarily a big real estate brand, all his projects are good, it depends on the overall planning and design, and the overall support.