The 2022 Real Estate Enterprise Brand Value List is announced, what are the changes in the top 50 ra

2022 real estate enterprise brand value.

The list was announced, and the top three on the value list were China Shipping, Vanke and Poly. China Shipping continues to rank first in the list of brand value. China Resources Land, Country Garden, China Merchants Shekou.

Longfor, Gemdale, China Jinmao.

and Xincheng are in the top 10. From this ranking we can see that with the Chinese real estate industry.

With the continuous development and maturity of China's real estate enterprises, the brand value of Chinese real estate enterprises has achieved steady growth. China's branding process has entered an unprecedented explosive stage, Chinese brands are gradually growing, and more and more brands are entering the world brand roster.

From another perspective, with the continuous expansion of the Chinese market, China also has the soil to cultivate world-class brands. With the development of the economy and the in-depth exchange of the world, Chinese brands are no longer cheap low-end products, and the gap between Chinese brands and international first-class brands is also narrowing. China's real estate industry is developing rapidly, and its importance in China's economic development is self-evident.

With the increasingly fierce competition in China's real estate market, strengthening branding and professional development is the only way for the development of real estate enterprises. In the process of enterprise operation, branding is the direction of enterprise development, the only way for enterprise cultivation, and the corporate values.

and the embodiment of a sense of mission. , real estate enterprises to establish a sound brand management system.

It is necessary to strengthen brand awareness, pay attention to brand management, and integrate brand management into product design.

Quality management, cost control, project publicity, property services and other links to achieve the sublimation and landing of the brand.

This determines that real estate enterprises should adapt to the development of the times, take customer needs and customer satisfaction as the foundation, and continuously improve the level of products and services to ensure the survival and development of enterprises in the fierce market competition. After the outbreak of the epidemic, the competitive landscape and competitive environment of most industries in the real estate industry will change, and enterprises need to consider adjusting their development and competitive strategies. Therefore, enterprises should keep up with the new requirements of the new era and new environment, optimize the brand image in a timely manner, and keep pace with the times on the basis of precise positioning in order to maintain a high competitiveness in the market.

Now many small and micro enterprises have gone up, and the previous 1st and 2nd places have dropped a little back. It is revealed that the development trend of real estate companies in second-tier cities is relatively good.

The first point is that the entire 5 yuan changes a lot, the second point is to reveal that the entire economic development is different, the third point is that the future economy will have a great change, and the fourth point is that our entire economy will have a good driving force.

Summary. Hello, the development trend of brand value of real estate enterprises in 2022 is as follows Recently, the "2020 China Real Estate Brand Conference" jointly organized by China Real Estate News, China Real Estate Network and China Real Estate Think Tank was held in Beijing, at which the 2020 Top 50 Comprehensive Strength of Chinese Real Estate Enterprises was released. According to the list, Evergrande Group, Country Garden, Vanke Group, Poly Development, Sunac China, China Overseas Real Estate, Longfor Group, Greenland Holdings, China Resources Land, and Xincheng Holdings entered the top 10 on the list.

Among them, Evergrande Group ranked first, Country Garden second, and Vanke ranked third. At the 2020 China Real Estate Brand Conference, Li Wenzhong, President of China Real Estate News and Director of the Social Committee, said in his speech: "The epidemic has accelerated the transformation of the real estate industry from an era of shortage to an era of intensive cultivation.

With the new thinking brought to the entire real estate industry by 'housing not speculation' and 'new crown epidemic', more and more real estate companies have begun to capture and create opportunities in the crisis. However, some companies do not work hard to improve internal skills and grasp quality, and adopt the so-called low-key, no overall situation, and overall view, and live their own small life behind closed doors, which will eventually lead to the company's decline.

The 2022 Real Estate Enterprise Brand Value List is announced, what are the changes in the top 50 rankings? What new trends have been revealed?

Hello, the top 50 real estate companies in 2022 are ranked as above.

Hello, the development trend of brand value of real estate enterprises in 2022 is as follows Recently, the "2020 China Real Estate Brand Conference" jointly organized by China Real Estate News, China Real Estate Network and China Real Estate Think Tank was held in Beijing, at which the 2020 Top 50 Comprehensive Strength of Chinese Real Estate Enterprises was released. According to the list, Evergrande Group, Country Garden, Vanke Group, Poly Development, Sunac China, China Overseas Real Estate, Longfor Group, Greenland Holdings, China Resources Land, and Xincheng Holdings entered the top 10 on the list. Among them, Evergrande Group ranked first, Country Garden second, and Vanke ranked third.

At the 2020 China Real Estate Brand Conference, Li Wenzhong, President of China Real Estate News and Director of the Social Committee, said in his speech: "The epidemic has accelerated the transformation of the real estate industry from an era of shortage to an era of intensive cultivation. With the new thinking brought to the entire real estate industry by 'housing not speculation' and 'new crown epidemic', more and more real estate companies have begun to capture and create opportunities in the crisis.

However, some companies do not focus on the quality of internal skills, and adopt the so-called low-key, no overall situation, overall view, and live their own small life behind closed doors.

According to the report, the top three on the list are occupied by China Shipping, Vanke and Poly. China Shipping continues to rank first in terms of brand value.

was 80.7 billion yuan, Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan respectively. <>

First of all, Wanda's real estate thunderstorm caused by the rupture of the capital chain in recent years.

made Wanda completely behind. And Wanda, as the leader of real estate enterprises back then, has become such a position now. It was also due to the excessively aggressive land acquisition policy that the company's capital chain was seriously broken.

There is not enough money to keep real estate running. It is also difficult for real estate in various regions to resume production and work, so it has led to serious delivery risks. And from here, we can also see that for real estate companies, they are typical representatives of high debt ratios, cash flow.

It is extremely important for the survival of these enterprises. <>

Secondly, in the report, we can also see that Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan respectively, China Resources Land, Country Garden, and China Merchants Shekou.

Longfor, Jindi, Jinmao.

and Xincheng are ranked four to ten. Although the previous leading real estate enterprises have fallen, but the new real estate companies are gradually expanding their sphere of influence, so for the current real estate market, I can't see whether it has reached the point of extreme desertion, and there are still real estate companies expanding their sphere of influence. <>

Finally, in the report, we also heard that among the factors that affect consumers' home purchases, the most important is the guarantee of delivery. The second is the level of property and the environmental quality of the community, from here we can also see that the real estate thunderstorm, the blow to the entire real estate enterprise is very large, consumers are more concerned about whether their houses can be delivered to their hands on time, whether they can live in time, and the consideration of other factors has become less important.

It is particularly pertinent and has no meaning to the ranking, and the greening of Zhonghai is the best. Vanke's property is the best. Poly's house layout is the most suitable. Good things will spread by word of mouth and increase sales.

In fact, their sales are growing relatively fast, and ** is also rising more, and there are very many people who want to join them.

According to the report, the top three brands of real estate companies in 2022 are China Overseas, Vanke and Poly. China Shipping continued to top the list, with a brand value of 80.7 billion yuan, while Vanke and Poly ranked second and third with 75.8 billion yuan and 54.6 billion yuan, respectively. China Resources Land, Country Garden, China Merchants Shekou, Longfor, Gemdale, China Jinmao and Xincheng ranked fourth to tenth, respectively.

1. Evergrande Real Estate Group****.

2. Country Garden Holdings****.

3. Vanke shares****.

4. Sunac China Holdings****.

5. China Overseas Enterprise Development Group****.

6. Poly Development Holding Group shares.

7. Longfor Group Holdings****.

8. Xincheng file guess the shares of the holding group.

9. China Resources Land****.

10. Guangzhou R&F Real Estate Co., Ltd. ****.

11. Shimao Real Estate Holdings****.

12. China Fortune Foundation Co., Ltd. ****.

13. Sunshine City Group shares****.

14. CIFI Group shares****.

15. Greenland Holding Group shares.

16. Jiangsu Zhongnan Construction Group Co., Ltd. ****.

16. Gemdale (Group) shares****.

17. Bureau Shekou Industrial Zone Holding Shares****.

18. China Jinmao Holding Group****.

19. Zhenro Real Estate Holding Shares****.

20. Zhongliang Holding Group.

21. Rongxin Group.

21. Rongsheng Real Estate Development Co., Ltd. ****.

22. Jinke Real Estate Group shares****.

23. Agile Real Estate Holdings****.

24. Aoyuan Group ****.

25. Logan Real Estate Holdings****.

26. Greentown China Holdings****.

27. Xiangsheng Real Estate Group****.

28. Sichuan Blu-ray Development Co., Ltd. ****.

29. Dalian Wanda Commercial Management Group shares.

29. Sino-Ocean Group Holdings****.

30. Kaisa Group Holdings****.

31. Rongqiao Group shares****.

32. Midea Real Estate Group ****.

33. China Railway Construction Real Estate Group ****.

34. Road King Real Estate Group****.

35. Shanghai Zhongjian Dongfu Development ****.

36. Jinhui Group shares****.

37. C&D Real Estate Group****.

38. Xinli Holdings (Group) ****.

39. Baozhao Lalong Real Estate Holdings****.

40. KWG Group Holdings****.

41. China SCE Group Holding Co., Ltd.

42. Red Star Real Estate.

43. Excellence Real Estate Group****.

44. Dongyuan Real Estate Development Group ****.

45. Junfa Group ****.

46. Zhengshang Group.

47. Hongyang Real Estate.

48. Jianye Housing Group (China) ****.

49. Longji Taihe Industrial ****.

50. Helenbergh China Holdings****.

The list of the top 500 Chinese enterprises in 2022 has been released, and the number of real estate companies has decreased by 8, which shows that the development of China's real estate industry is not very good, which is also caused by many reasons. The companies that can enter the top 500 have a minimum income of 100 million yuan, and the entry threshold is 100 million yuan higher than that in 2021. This incident also shows that most companies are developing in a good direction, and the business development of enterprises is recovering relatively well, and compared with 2021, the revenue has increased a lot.

Property transactions in the real estate sector are not doing very well. At present, China's epidemic prevention measures are relatively good, but there are still some fish that have slipped through the net, and the number of confirmed cases in some areas is rising, which will indeed affect the development of local industries, in addition to the real estate industry, the same is true for the service industry. The epidemic has led to the closure of many companies, and those workers naturally have no economy, even if they all want to buy a house, but without basic conditions, it can only be wishful thinking.

If the real estate industry wants to achieve good results, it must take the current measures, first of all, it is necessary to reduce the interest on the loan, which can reduce the down payment and increase the repayment time. <>

The data also shows that Chinese enterprises are becoming stronger and stronger, with the development of the times, business owners will face more new challenges, the industry situation is changing, real estate enterprise staff come up with reasonable countermeasures, enhance their brand influence, enhance the stickiness between consumers, and improve the independent innovation ability of enterprises, only in this way can they continue to appear in the list, in order to achieve sustainable development. <>

To sum up, the real estate industry has been hit the hardest, only 48 companies will be shortlisted in 2022, and there has been a downward trend for two consecutive years.

Under the continuous impact of the epidemic, the real estate industry market has also become relatively depressed, and it is difficult for real estate companies to survive.

From this data, it can be shown that the development of the real estate industry is not very prosperous, and the proportion of real estate companies in the national economy is also declining.

The report fully demonstrates the innovation vitality of private enterprises, and China's top 500 enterprises as a whole show a relatively good development trend, specifically showing the characteristics of continuous improvement of the entry threshold, a new level of revenue scale, rapid development of the manufacturing industry, and continuous enhancement of innovation capabilities. In addition, the development resilience of private enterprises has also been continuously revealed.