In the first half of 2022, more than seventy percent of real estate companies net profits declined,

The data reveals that China's real estate industry is declining. The number of sales is decreasing. Compared with the previous housing boom, the demand or willingness of Chinese residents to buy a house is not very strong.

China's real estate industry is actually very magical. Because even the real estate in second- and third-tier cities** has far exceeded the per capita income level of local residents. Therefore, this is also directly caused by the fact that the real estate industry is too high, and the purchasing power of residents is insufficient.

As a result, a large number of real estate companies have to face the status quo of losing money, and the real estate industry is becoming more and more sluggish.

I believe that everyone wants to have a house of their own in the city, but this is only hope. After all, the real estate in the city has reached a very magical point. According to relevant data, more than seventy percent of the net profit of real estate enterprises in the first half of this year has seriously declined.

There are even 55 real estate companies that have lost money, which also shows that China's real estate industry is in decline. <>

Compared with before, Chinese people are very keen to buy houses and speculate on houses. But with the real estate **, coupled with the impact of the epidemic. The vast majority of our residents have been significantly less willing to buy real estate, so this has also caused a large number of vacant houses.

Real estate has been impacted to a certain extent, and for real estate companies, the impact is the greatest. <>

In order to fundamentally change the status quo of the real estate industry, it is necessary to fundamentally solve the problem. On the one hand, it is due to the excessively high level of real estate, and on the other hand, it is due to the increased economic pressure on the population. Under the combined influence of these two problems, the people are not willing to continue to buy real estate at all.

Therefore, the best in each region can give certain economic subsidies to reduce the economic pressure of the people. <>

This data shows that many real estate companies are not doing well, and some real estate developers need to take the initiative to deal with their own real estate sales problems.

To a certain extent, the entire real estate industry has basically moved towards the first channel, which not only means that the survival situation of many real estate developers is very difficult, but even means that some real estate developers will become insolvent because of this. In this case, we can see that there will be so-called unfinished buildings in many places, and some real estate developers will also have debts that cannot be paid normally, so we not only need to encourage everyone to actively buy houses, but also need to alleviate the financial pressure of real estate developers through appropriate financial measures. <>

This data can reflect the operation of many real estate developers.

We can try to recall the business problems of real estate developers, in the case of high housing prices, many real estate developers not only have the problem of misappropriating funds in the custody account without authorization, but also have the problem of defaulting on debts. In this case, because it is impossible for real estate developers to go bankrupt and bankrupt directly because of this, we must ensure that real estate developers can construct real estate normally through various means, and we need to ensure the sales of these real estate projects. <>

It also shows that we need to be proactive in helping property developers weather the storm.

For the majority of ordinary people, although they do not want to take the initiative to help these real estate developers, if there is a problem with the real estate developer, not only will many buyers' houses become unfinished buildings, but our various industries will also be negatively affected. For us ordinary people, the only thing we can do may be to actively buy the properties of these real estate developers, so that they have the funds to build the properties. In other words, the business problems of real estate developers need to be paid by ordinary consumers.

Even if so many real estate companies have suffered many losses, and the net profit of more than 7% of real estate developers is declining significantly, we have to face this reality. <>

From the data of the first half of 2022, it can be seen that the net profit of these real estate companies is declining, and the real estate is still sluggish. Domestic property remains in a weak state.

It has been the consensus of the industry that the real estate industry has entered the era of stock from the era of increment. In 2021, there will be a net increase of 480,000 people, and 2022 is likely to usher in the first year of negative population growth. This time, the real estate adjustment is no longer a cyclical adjustment, but an inflection point of a long cycle.

In recent years, there have been three major overdrafts in real estate: demand overdraft, housing price overdraft, and payment ability overdraft. In the past five years, a total of 7.4 billion square meters and 63 trillion yuan have been traded, accounting for 41% and 56% of the past 20 years, and 56% of the amount in the past 20 years has been sold in five years.

The soft landing of real estate will be an important topic that will require the efforts of many parties in the coming period.

This data shows that there are fewer and fewer people buying houses now, and no one is willing to take over these companies.

Resulting in more than 7% of the net profit of enterprises in the real estate market.

The decline is mainly due to the following factors: the state regulates the real estate market, the transaction volume of the real estate market is declining, and the cost of enterprises in the real estate market is increasing.

According to the data, in the first half of 2022, more than 70% of the net profit of enterprises in the real estate market is declining, which shows to a certain extent that the development of our country's real estate market is not optimistic, and the decline in net profit means that the real estate market will face more and more difficulties in the future.

The main profit of the real estate market is to obtain profits through the sale of houses, and our country has regulated the real estate market, and in the case of higher conditions, it is natural to be able to obtain higher income and profits. In the process of regulation and control, the state has limited the price of housing prices, so profits will naturally shrink. <>

Although the real estate market has financial attributes, but the real estate market is also a product, since it belongs to the product is in line with the laws of economics, in the case of a decline in transaction volume, **will not appear**, the living pressure of ordinary people has become more and more great, which will naturally affect profits. <>

As we all know, the country has been affected by the epidemic, resulting in the decline in the income of ordinary people, in this case, the decline in the real estate market transaction volume is inevitable, real estate companies in order to obtain a higher sales volume and a large number of publicity, in the process of publicity to pay more advertising costs, and recruit more personnel for sales, in fact, there is no obvious effect, but the cost has increased. <>

Through the analysis of the above three aspects, we can find that the dilemma encountered in the development of the real estate market cannot be solved in a short period of time, but the decline of the real estate market will allow other industries to achieve better development.

Price reductions and asset impairment are the main reasons for the decline in the profitability of real estate enterprises. Most of the real estate companies that appear in the loss list are those that have been out of danger or are facing a debt repayment crisis.

The first is to increase the provision for impairment of assets such as inventory, investment properties, and long-term equity investments;

second, the income of joint venture projects has decreased;

Third, in order to ensure the safety of cash flow and adjust the investment layout, some real estate companies dispose of non-core assets or form losses;

This is because the real estate market is not good now, and the price of houses has dropped.

This shows that the operation of many real estate enterprises is relatively complex, and some real estate companies may even default on their debts.

To a certain extent, because the scale of the real estate enterprise itself is relatively large, when the net profit of the real estate enterprise.

When it gradually declines, it means that the business situation of real estate companies is getting worse and worse, and it also means that the direction of many companies is very poor. In this case, many cities will introduce various measures to encourage the purchase of real estate, and some cities will also actively help these real estate companies to sell real estate. Whatever the case, we do need to pay attention to the operational problems of these real estate companies, and at the same time, we need to avoid the direct bankruptcy of real estate companies due to insolvency.

Because this problem will not only lead to a lot of unfinished buildings.

The emergence of the will seriously affect the real estate in various places**. <>

More than 70% of real estate companies have experienced a decline in net profit.

In the first half of the year, more than 70% of the country's real estate enterprises experienced a decline in net profits, and nearly half of the real estate enterprises suffered losses to varying degrees. This data is very exaggerated, because we have launched hundreds of measures to encourage buying houses in the first half of the year, but these measures have not really helped real estate companies to solve their problems, and we can also understand that the problems of these real estate companies are indeed too big to solve. <>

This data shows that the operation of real estate enterprises is more complex.

For these real estate companies, real estate companies not only need to actively deal with their own debt problems, but also need to take the initiative to sell their own real estate. At the same time, when real estate companies want to sell real estate by reducing prices, because many cities will prevent real estate companies from taking the initiative to reduce prices in order to further stabilize local housing prices. In this case, the operation of real estate enterprises is indeed more complicated, and many real estate companies are also in a very passive position in the industry.

In the first half of 2022, more than seventy percent of real estate companies will have a net profit decline, and 55 real estate companies will lose money, which shows what the data shows is that the economic market is not so prosperous and facing downward pressure, and secondly, the real estate market is relatively saturated, so the corresponding real estate companies do not have too many opportunities for expansion, and secondly, real estate companies should transform and develop commercial real estate, which is conducive to the stability of cash flow, and the other is that buying a house is no longer the so-called just need, and more often it has become an option. It is necessary to explain and analyze the following four aspects in the first half of 2022, more than seventy percent of real estate companies' net profits declined, and 55 real estate companies lost money.

First, the economic market is not so prosperous and is facing downward pressure

The first is that the economic market is not so prosperous, facing downward pressure, and the economic market is facing downward pressure, so the corresponding consumers do not have too much savings to buy a house, and the current housing prices are generally very high.

Second, the real estate market is relatively saturated, so the corresponding real estate companies do not have many opportunities for expansion

The second is that the real estate market is relatively saturated, so the corresponding real estate companies do not have too many opportunities for expansion, and the main reason for saturation of the real estate market is that many people have already purchased the corresponding real estate and will no longer blindly buy real estate for investment.

Third, real estate enterprises should transform and develop commercial real estate, which is conducive to the stability of cash flow

In addition, real estate companies should transform and develop commercial real estate, which is conducive to the stability of cash flow, and for real estate companies, they should transform to better meet long-term development needs, because for real estate companies, they should pay attention to the holding of cash flow.

In addition, buying a house is no longer the so-called rigid need, more often it has become an option, for many people to buy a house is no longer a corresponding hard requirement, young people do not want to bear too much economic pressure.

Precautions that real estate companies should do:

Multi-channel transformation should be strengthened.

It shows that the real estate industry is indeed not very good this year, and the house prices in some areas have shown a downward trend, and now everyone's enthusiasm for buying houses has declined, and real estate has been impacted.

This data shows that the real estate industry's glory days have passed and are now starting to decline.

This data shows that short-term profits in the first half of the year are under great pressure and are in a zigzag development trend, but there may be a good development trend in the second half of the year.

In the first half of 2022, more than seventy percent of the net profit of real estate companies.

The decline has caused many people to be worried about this, but in fact, the reason for this predicament is that the market environment is poor and no one is buying.

1. In the first half of 2022, more than seventy percent of real estate companies' net profits fell by <>

According to the current news ** report, in the first half of this year, more than seventy percent of the net profit of real estate companies declined, R&F Real Estate.

It has become a leader in losing money, losing 100 million yuan in half a year, and some other industry brothers are not having a good time, just making profits from a few companies with stable investments such as China Resources. Because it is so miserable, many people are thinking about the factors behind it.

Second, the reason for this phenomenon: high profits can not be sold out + small profits but quick sales no one buys <>

We can't always say macroeconomics when this phenomenon occurs.

We need to analyze specific problems on a case-by-case basis.

According to the sales strategy of the previous real estate enterprises, choose a good location and speculate high, and at the same time enrich the school district housing.

and other concepts, then people who come to buy will also come in droves, but the times have changed, and everyone is not interested in things that are far beyond their ability, which leads to the inability to sell ** houses; Follow the pricing strategy now.

See, many real estate companies want to turn the situation around through small profits and quick turnover, because the real estate competition can not be infinitely reduced, and can not be low to the level of ecological destruction, this kind of sales trick has also been stopped, and finally it can only be gloomy.

Third, the plight of real estate enterprises may need to find another way to solve <>

In accordance with Greentown Group.

According to the chairman, the real estate market will still have a lot to do in the next few years, and will keep the market at the level of 10 trillion yuan. According to this logic, it is not difficult for us to find that the real estate market can continue to do, but how to sell and who to sell to is a technical problem.

Where there is no need or far more than the capacity to be needed, this leads to a mismatch between market demand and sales. It is better to give up trying to reverse the current trend than to lie down and win as in the past.