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The backlog of some seasonal items due to the change of seasons is a common problem encountered by most store operators. If there is too much backlog of seasonal goods, it will occupy limited inventory and make part of the funds unable to circulate normally, which will affect the purchase of new products and is not conducive to the normal operation of the store. Therefore, how to deal with this problem flexibly has become a problem that store operators must face.
Variable prices are an effective way to deal with excess inventory and unsalable seasonal goods.
1. Common ways to change prices.
First**. **It is to use a special** commodity that is lower than the original price, and you can take a total of 99 yuan. In order to facilitate sales, different colors of tags can be used for different ** products.
Second, discounts. Different discounts can be formulated according to different brands and different styles, and the same discounts can also be formulated for some brands and styles.
Thirdly, the Combo Sale. That is, to combine more than two items together to develop a special sale. For example, buy one get one free, or buy one piece 20% off, buy two pieces 6% off each, buy three pieces 4% off, and so on.
2. Precautions for price change.
Variable price is suitable for temporary adjustments, so it is a special way. It is different from day-to-day business activities in many ways, and there are three important points that must be followed in order to take advantage of the method of price change:
First, make a reasonable plan. A reasonable price change plan allows sales and service personnel to have enough time to prepare for the price change, such as replacing tags, establishing new product numbers, and putting up promotional posters.
Second, the price change work should choose the right time, usually choose some major holidays, such as store celebrations, National Day, Spring Festival, etc., you can also choose a day of great significance to attract customer interest.
Third, maintain consistency. For chain stores, the start date of the change of each chain store should be the same, otherwise if some stores have changed their prices and some stores have not changed their prices, it will affect the unified image of the chain stores, thus causing customer dissatisfaction.
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There are several ways to deal with overstocked inventory and obsolete materials:
Returns (original distributors) buried keys.
The best way to solve the inventory backlog caused by production reduction is to return the material through the original distributor, because the original distributor may be able to resell the material to other customers or even return it to the original factory to minimize the loss. The sooner the backlog is disposed of, the better, otherwise it will become a sluggish material or even a scrap!
Consignment (Independent Distributor).
The most popular approach is to maximize the value of the remaining inventory through OEM Consignment through independent distributors. In general, OEM factories will definitely have a fixed independent distributor as their own **merchant, and will also choose one of these independent distributors as their own distributor for their remaining inventory. There are many ways to sell on consignment, including designation, profit sharing, consignment, and so on.
Clearance The easiest way is to pack all the sluggish materials, so that you can quickly cash out and return the funds. The general practice is to bid or pack through independent distributors, as a percentage of the original value of the item.
Scrapping Everyone understands that the worst way to go!
At present, due to the traditional financial system and outdated chain management in China.
Treating overstocked inventory in a negative way of inaction leads to the creation of stale materials. Because of this way, there is no loss on the financial books, and everyone can get by on the face, until the sluggish materials occupy the position of normal materials in the warehouse, and everyone learns from the pain, scrapped, alas! (As everyone knows, independent distributors have a lot of cash and channels to help you dispose of your surplus inventory.)
There are many ways to control the cost of materials. In addition to the above methods, there is also the control of payment, the control of logistics costs, and so on. But the best way to control the cost of materials is a win-win situation for both parties.
Kill chickens and take eggs, cross the river and tear down the bridge, and squeeze our splitting Chang ** business to the greatest extent.
When you encounter a chicken and an egg, there is no shore to turn back, don't blame me for not saying it.
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Don't set the retail price of a product lower than the cost price of the product.
The price reduction of the sale of goods will not only affect the final sales gross profit of the goods, but also may damage the image of the store and the ** system of the merchant, so in order to prevent the store from deliberately reducing the price of the product as a unsalable product, it cannot be completely adjusted by the store according to its own needs.
Because people's demand for unsalable products is often very low, in order to increase sales, we can only start with the best and clear the inventory as soon as possible.
Don't wait until it expires and can't sell it before throwing it away, that will make the loss even greater, do you have any questions?
I wish you all the best.
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Generally, two methods are adopted: one is to expand sales, and the other is to make unsalable goods disappear from the shelves.
The method of expanding sales is mainly to adjust the sales method of goods, such as stores and manufacturers together: commodity gifts, terminal demonstrations, internal commodity adjustments, enhanced displays, and so on. After 4 weeks of implementing the above activities, if the product is still not selling, the price of the product will be reduced.
First, reduce the ** of the product by 10%, sell it for two weeks, and see the effect.
If the effect is not obvious, it will be reduced by another 10%.
If the increase in sales is still not significant, the ** will be reduced to the cost price of sales.
Don't set the retail price of a product lower than the cost price of the product.
The price reduction of the sale of goods will not only affect the final sales gross profit of the goods, but also may damage the image of the store and the ** system of the merchant, so in order to prevent the store from deliberately reducing the price of the product as a unsalable product, it cannot be completely adjusted by the store according to its own needs. For example, Carrefour's products are divided into green items and red items.
The retail price of green goods is fixed, and only the headquarters has the authority to modify, including national ** goods, Carrefour's own brand, "stick" series, etc., and new products are listed as green single product management, set for the headquarters. The red item** has the right to modify it in the store system.
For example, a certain beverage, after 3 months on the market, was set as a green single product by Carrefour headquarters, and the unified retail price of the whole country was RMB 2, and no store had the authority to modify it, but if a store location was due to the appearance of the product ** yuan in the competing store, this would lead to the unsalable product in Carrefour, and the headquarters would specifically set the product as a red single product in the subordinate stores - but this requires less management links between the store and the headquarters and smooth communication.
At the same time, in order to control the overall price reduction amount of the store, some retailers' ** stores have a budget for the price reduction amount, and the store can only enjoy a certain amount of price reduction every month, and the use of the price reduction amount each month is included in the store's business performance. Retail enterprises should examine whether the management personnel of the store can control and reduce the amount of price reduction, so as to obtain greater sales benefits for the enterprise. But this system can't solve the proliferation of contradictions between stores and procurement, because stores can complain that they are purchasing so many "unsalable goods".
It is true that selling at a reduced price can sometimes increase sales and address the overstock, but this situation may not solve all the problems – the slow-selling situation does not solve the problem fundamentally.
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If it really doesn't work, it's better to sell it domestically.
The first thing to consider is to minimize the company's losses.
This is the fundamental ......
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Think differently? A different mode?
Our company reached a barter transaction of 800,000 yuan with Fuanna Household Products Co., Ltd., and the way of cooperation is very popular with Fuanna Household Products Co., Ltd. Among them, our company exchanged training cards, hotel accommodation cards, cars, and drinks for four-piece furniture sets and other home textile supplies of Fuanna Household Products Co., Ltd.
In this transaction, Fuanna exchanged her home textiles for employee training cards, hotel accommodation cards, etc., which are equivalent to turning consumption into sales, which not only expands their market share, but also meets the daily necessities needed for the company's development. In addition, this transaction can save more than 200,000 yuan in sales and procurement costs of Fuanna Company, directly reduce their operating costs, and improve their company's economic benefits. The transaction worked out well and both parties were very satisfied.
Since then, Fuanna Home Textiles has cooperated with our company several times, and the results are very good.
Trade your products for our products, each with what you need, promote your sales performance, and get the products you need.
Wanjia barter's new ideas and new models are specially designed to help enterprises solve the problems of lack of funds, unsalable inventory and overcapacity! Wanjia Barter will get what you want! Do business in the world with an advanced vision!
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Inventory sluggish goods refer to old products with outdated colors, outdated styles, and discontinued production, as well as goods that are not in the right way, not suitable for local consumption habits and consumption levels, and cannot be sold locally.
The goods themselves are intact, and their use value has not fundamentally changed, but the color, variety, specification, and quality of the goods are not marketable and need to be dealt with in a timely manner. Otherwise, it will bring losses to the business.
The main reason for the formation of sluggish inventory commodities is that some are in the declining stage of the commodity life cycle, and their colors, varieties, quality, and other aspects are not as good as new commodities, and the sales volume decreases rapidly, becoming sluggish commodities in inventory. Other products are converted into overstocked goods due to the consumer's desire for fashion. There are also products that are popular in some regions and in other regions that are in low stock.
Commodity enterprises at any time to analyze the competitive situation of their own commodities in the market, the use of modern market means to analyze and judge the commodity life cycle of the operating commodities, scientifically and reasonably determine the quantity of commodity procurement, sales and storage, and timely update the procurement varieties, which can avoid making the commodities operated by the enterprise become cold-backed sluggish commodities. For the varieties that have become sluggish commodities, we can adopt such methods as strengthening marketing, cutting prices, and adjusting regional adjustments to minimize losses.
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Inventory items that have not been sold for more than a certain period of time are sluggish or dead. Should do ** etc.
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Some say that if you don't move for more than 3 months, you will be sluggish, while others will say that you will not be able to move for more than 1 year. In short, there is too much material stock, very little consumption, and the material with a very low inventory turnover rate is a sluggish material. Each company has different criteria.
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Derpy is an Internet platform focusing on the idle resources of electronic factories under the **** of Chip Network (Beijing) Technology, which solves the problems of idle resource information non-circulation, capital occupation, annual depreciation, and waste of resources in electronic factories through the big data e-commerce model. It has served more than 600 electronics factories, with a total of more than 100 million yuan of idle resources, and 10,000 environmental protection contribution trees, with a regional coverage rate of 90%.
Protect the soil under your feet We're on the way!
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You can find a local barter company, give it to them, and exchange it with them for an equivalent item through the overstock, and then solve the puzzle.
The disposal of the inventory is as follows:
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