Ask for advertising space planning promotion plan, how to write an advertising promotion plan

Is this part of the promotion planning? I see a lot of people chatting about Jin Suitui, the person in charge over there is my friend, you can also refer to it.

I don't know. I haven't graduated from elementary school yet.

Advertising planning: 1. The advertising objectives, advertising **, advertising works, advertising time, and location of the advertising activities must be clear for the purpose of the advertising activities.

2. Rigorous and scientific comprehensive use of research results in economics, aesthetics, journalism, psychology, market research, statistics, literature and other disciplines.

3. Complete systematic advertising planning starts from research, determines advertising objectives according to the characteristics of the target market, and takes the overall advertising objectives as the starting point when formulating specific strategies for advertising activities, and each link is connected with each other and closely cooperated.

1.Market research.

2.Hair hall to meet consumer demand.

3.Product design according to needs.

4. ·**。

5.Observe consumer feedback.

6.Information feedback.

7.Product innovation or new product design.

Advertising Proposal: 1 The subject of the advertising proposal. Clarify the purpose of the advertising campaign, that is, understand the core of the advertising campaign, and clarify what you want to do.

It is the single point of view that the target market members want to get out of the advertising proposal most importantly; or is it intended to highlight the features of the product; Or do you mean that users can benefit from these features?

2 Introduction to relevant background and market research. including analysis of the situation and definition of problems; Surveys of advertising strategies; Investigation of creative concepts, etc. The key to this part is the interpretation and presentation of the findings.

3 Presentation of advertising strategy. It includes concept and process, defined advertising objectives, advertising plan, advertising strategy and creative combination.

4. Media planning plan. These include audience targeting; media distribution target; the art of enhancing reach, frequency, and continuity; media mix factors; influencing factors in media decision-making; media strategy statement; criteria for the selection of media carriers; How to schedule the media and how to schedule the media.

5 Pre-evaluation of advertising effectiveness. Introduction to the method of pre-advertising testing and summary of results. then ambush and annihilate.

6 Budgeting of related costs. Including the cost of market research, creative expression, production, media implementation and so on.

Share how to do the advertising planning plan, I hope it will be helpful to practitioners.

Advertising planning plans require: professional knowledge. Whether it is to do advertising planning plans or other work content, it is inseparable from professional knowledge, and having professional knowledge will let you know how to start, how to combine the needs of the market and customers to carry out more plans and design more content.

Advertising planning plan needs: starting from the demand side, to do advertising planning plan, but also need to start from the demand side, that is to say, what kind of customers to do advertising planning plan, what kind of goals they have, what kind of effect they need to achieve, what kind of audience is the group, etc.

Advertising planning plan needs: start from products and services. To make an advertising planning plan, you also need to start from the content of products and services, so that you have a clear idea of how to design your own planning plan, whether it is a product or a service, and what is included in the specific display content.

Advertising planning requires teamwork. The power of one person is limited, the power of the team is unlimited, to do advertising planning plan, but also need teamwork, brainstorming, so that everyone plans together, the effect is better.

Data will speak, research will give us a lot of conclusions, to design an excellent advertising plan, or need to have sufficient data and sufficient research.

Advertising planning plan needs: to be serious and attentive, pay attention to details. When making an advertising plan, you also need to be careful and attentive enough to do every detail.

Advertising planning plan needs: design promotion and publicity channels and methods. The advertising planning plan should be designed to the follow-up promotion and publicity. The aroma of wine is also afraid of deep alleys, so this point is also an indispensable part of the advertising planning plan.

Advertising positioning refers to the search for competitive and differentiated product characteristics among the many product opportunities, with appropriate advertising methods, so that the product occupies an ideal position in the hearts of target consumers. It consists of 1 Market Positioning 2Product Positioning 3 Concept Positioning 4 Corporate Image Positioning 5 Burning Brand Positioning.