The main content of the market demand analysis 5

The main thing is to estimate the size of the market.

The size of the product and the potential demand for the product, the operation steps of this ** analysis are as follows:

Clause. 1. Determine the target market.

The total number of people in the target market of a segment is determined in the total number of people in the market, which is the maximum limit of the number of potential customers, and can be used to calculate the amount of future or potential demand.

Clause. 2. Determine the target market for the geographic area.

Calculate the percentage of the target market in the total population and multiply this percentage by the total population of the geographic area to determine the number of target markets in that area.

Clause. 3. Consider consumption restrictions.

Consider whether the product has certain restrictions that are sufficient to reduce the number of target markets.

Clause. 4. Calculate the average number of purchases per customer per year.

From the purchase rate and buying habits, you can calculate the average purchase per person per year.

Clause. 5. Calculate the total number of similar products purchased each year The total number of customers in the area can be calculated by multiplying the average number of purchases per person per year.

Clause. 6. Calculate the average of the product**.

Calculate the average of the product**. Use a certain pricing method to calculate the average ** of the product.

Clause. 7. Calculate the total amount of the purchase.

The total purchase amount obtained in item 5 is calculated by multiplying the average amount obtained in item 6 by the average ** obtained in item 6.

Clause. 8. Calculate the purchase volume of the enterprise.

The market share of the enterprise.

Multiply the total purchase amount of item 7 and make appropriate adjustments according to the changes in the market share of the company and competitors in the last 5 years, and you can find the purchase volume of the company.

Clause. 9. Other factors to consider.

Other factors related to product demand, such as changes in economic conditions, demographic changes, consumer preferences and lifestyles, etc., must be analysed for their impact on product demand. Based on this information, an objective investigation of the data obtained in item 8 can reasonably determine the company's potential purchase volume in total sales and the number of customers.

Products. Demand.

Market**.

1. Write down the tasks and characteristics of the system.

2. The functional modules and functions to be realized.

3. System structure diagram.

4. The database used.

5. Develop and run the environment.

Requirements analysis"It refers to a detailed analysis of the problem to be solved, and to figure out the requirements of the problem, including what data needs to be input, what results to get, and what should be output in the end. in software engineering"Requirements analysis"It's OK to have a computer"What to do", what kind of effect to achieve.

The starting point of design is demand. In the product life cycle, demand is a dynamic process, products can be divided into: introduction period, growth period, maturity period and decline period, products have different needs at different stages, and the types of needs are also different.

From the perspective of the object, the requirements are: basic needs, ease of use needs, and operability requirements;

From the perspective of product operation, the needs are: product operation needs, policy and legal needs;

From a system perspective, the requirements are: security requirements, performance requirements, maintainability and portability requirements;

The company has a mature demand collection, review and management mechanism. When judging the priority of requirements, the Kano model is used to determine whether it is a charismatic need, an expected need, a must-have need, an undifferentiated need, or a reverse need. For example, the folding screen mentioned earlier, taking photos on the front and back, and interaction between applications belong to the charm needs.

App splitting is an expected requirement. Folding reliability is a must-have.

Starting from the system analysis, the demand analysis method can be roughly divided into functional decomposition method, structured analysis method, information modeling method and object-oriented analysis method.

1) Functional decomposition method.

The new system is a combination of multifunctional modules. Each function can be decomposed into several sub-functions and interfaces, and the sub-functions can be further decomposed. The prototype of the system can be obtained, that is, the functional decomposition - functions, sub-functions, and functional interfaces.

2) Structured analysis methods.

The structured analysis method is a mapping method from the problem space to some kind of representation, which is an important and generally accepted representation system in the structured method, which is composed of data flow diagrams.

and data dictionaries to form and represent. This analysis is also known as the data flow method. The basic strategy is to track the flow of data, i.e., to study how data flows in the problem domain and how it is processed at each stage, so as to discover the flow and processing of data.

Structured analytics can be defined as data flows, data processing or transformation, data storage, endpoints, processing instructions, and data dictionaries.

3) Information Modeling Methods.

It models the collapsed world from a data perspective. Large-scale software is more complex; It is difficult to analyze and design it directly, often with the help of models. Models are common tools in development, including data processing, transaction management, and decision support.

In essence, it can also be regarded as composed of a series of ordered models, and its ordered models are usually functional models, information models, and data models.

Control models and decision-making models. Ordered means that these models are built together at different stages and levels of development of the system. The basic tool commonly used to build a system is the E-R diagram.

It was improved and later developed into information modeling, which was later developed into semantic data modeling.

methods and introduces many object-oriented features.

Information modeling can be defined as an entity.

or objects, beams, attributes, relationships, parent types, child types, and associated objects. The core concepts of this approach are entities and relationships, and the basic tool is an e-r diagram, whose basic elements are made up of entities, attributes, and connections. The basic strategy of this approach is to find entities from reality and then describe them with attributes.

The market demand analysis includes the following:

1. Product positioning: the process of combining the selection of the target market with the company's products.

2. Positioning: Based on product positioning, what kind of level is set for products and services, which is compared with competitors.

3. Market demand: the quantity that a specific customer group is willing and able to purchase a certain product or service in a specific region and within a specific time under a certain marketing environment or marketing plan.

4. Market segmentation: According to a certain standard, the customers in the market are divided into several customer groups, each customer group constitutes a segment of the Liangji jujube market, and there are obvious differences in demand between different market segments.

5. Target group: According to the marketer's ability to provide specific customers with specific product value with specific connotations, these specific customers are the target group.

6. Promotion strategy: take market demand as the starting point and organize various business activities in a planned manner.

7. Marketing model: take different ways and methods, in fact, there are many ways, one is about the market, and the other is about the customer two channels for marketing.

8. Customer management: through the in-depth analysis of customer details, to improve customer satisfaction, so as to improve the competitiveness of enterprises.

9. After-sales service is simple. It is a variety of service activities that are provided after the product **.