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Spend 300,000 yuan to sell 690 yuan, and the merchant has become a "leek". Now is an era of developed networks, so many people have also made use of the Internet, and now the most popular is live streaming. Live streaming is very profitable, and merchants are very profitable, but if you don't pay attention to it, you are likely to buy some fakes.
The Internet is a virtual world, so whether live streaming is reliable or not mainly depends on the team and the business. After all, some merchants are really reliable, but some merchants do everything to make money. <>
Now live streaming has become a hot topic, and under the live broadcast of some Internet celebrities, a large number of goods can be sold in a short period of time, and the amount can even reach millions of yuan. Therefore, live streaming merchants are very profitable. <>
However, the quality of each industry is uneven, some are reliable, and some are unreliable. Therefore, everyone must consume rationally. Usually, if a certain Internet celebrity you like suddenly brings goods live, don't blindly buy it because you like it, after all, in the end, it is you who loses when you buy a fake.
In the past, live streaming was quite reliable, but now live streaming is becoming more and more unreliable. Many of them rely on data, or popularity, and even invite water armies to come to the live broadcast room**. Therefore, everyone must be cautious.
When buying products on the Internet, don't blindly follow the trend, it is recommended that you find some products from official stores, or some big brands, and some anchors with good reputations. <>
Then, when buying the product, you must see if there is a fake 10, 7 days no reason to return the goods, ** protection, etc., you must have a comprehensive understanding before buying. And it is necessary to carefully select the authenticity of the products brought by the anchor, now there are many high imitations, and it is easy to buy fakes if you are not careful, so everyone must be cautious. Don't be greedy for cheap, although the goods sold by some Internet celebrities are cheap, they are generally three-no products, and there will be certain harm to our health after use.
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is unreliable, because now except for a few head sellers, the business level is basically not good.
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I have to say that live streaming is really popular now, but if you want to sell well, you should find a particularly reliable anchor, so that you can have better sales.
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Live streaming is actually unreliable, there is a certain risk, sometimes the people who invite them don't sell much goods at all, and the merchants have lost a lot of money.
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Nowadays, many people have started to carry out live broadcasts, and some celebrities have also started to carry out live broadcasts. It can also be seen from here that the profits of large goods are indeed very large. And in today's live streaming, many anchors are also making a lot of money, so how much profit is there from live streaming?
Now you can find that many anchors who are live streaming goods will say that this clothing factory is still in production. Therefore, after shooting, it may be shipped in a month, or half a month.
Live streaming can't be trustedAnd these things are even more expensive than those sold in real life, so there is no need for everyone to buy them. Because there are not a few people who are deceived by live broadcasting, and many big Internet celebrities will also deceive their fans in the live broadcast room. Then everyone should also know how unreliable live streaming is.
There are also some anchors who directly cooperate with brands, and these brands will first give the anchor some money to let the anchor go live broadcast.
After the live broadcast of the anchor, the profit of the live broadcast will also give the anchor some commission according to what the anchor sells. It can also be seen from here that whether it is a manufacturer or an anchor. In the process of a live broadcast, the money earned is very much, for example, the British tour earned more than 40 million in the four hours of live broadcast.
Like ordinary people, even if they don't sleep, they are likely to earn less than 40 million in their lifetime.
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The profit of live streaming is very large, because live streaming is more popular now, and some merchants will reduce costs in order to have a good income for themselves.
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Its profits are very large, and some people can even earn millions of live broadcasts in one night, which is quite high.
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The profit is very huge, because now the income that live broadcast can bring is very much, so the profit is very large.
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The income from live streaming is still relatively objective. Some of the main data aspects are explained:
According to the statistics of the **platform, in 2019, **live broadcast drove 4 million related jobs, according to the Zhaopin recruitment announcement, within one month after the resumption of work during the Spring Festival in 2020, the number of positions recruited in the live broadcast industry increased year-on-year within one month**, and the number of recruits increased. The Ministry of Commerce, Zhejiang Province, Guangzhou City, etc., have introduced policies to support the industrial chain and encourage the development of live broadcast e-commerce. In addition, **** from all over the country have gone into battle to bring goods, which has become a clear embodiment of the policy of sending warmth in the context of anti-health incidents.
For the market size of live broadcasting, the GMV of live streaming in 2019 exceeded 200 billion yuan, corresponding to about 3-4% of the GMV of ** + Tmall in fiscal year 2019, assuming that the total amount of social zero will reach 70 trillion in the next 10 years, and the proportion of online retail will reach 35%, if the penetration rate of live broadcast e-commerce reaches 20-25%, the corresponding live broadcast e-commerce market size will be at the level of 5-6 trillion, and the growth space is huge.
According to the statistics of the data science and technology group of the research department of CITIC**, the number of brands involved in the top 20 anchors from January to March was 6,184, and the proportion of brand goods increased by 3 times in March compared with January, and the number of brand products with goods increased by two times compared with January. The players in the industrial chain are constantly expanding.
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Does live streaming make money, I want to sayIt's definitely making money, but not everyone can make money, and there are many pitfalls behind this seemingly simple.
For an ordinary person, first of all,There are no connections, no money to invest, and no fan support;
Therefore, if ordinary people want to make money from live broadcasting, they still need to spend a lot of effort.
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Is live streaming really that profitable? I'll tell you about it today.
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Live broadcast brings dry goods, and the income continues to be updated! Explain all kinds of live streaming.
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Hello, live streaming makes money. Mainly depends on personal operation, good operation is absolutely profitable, now many leaders are bringing goods, you want to do live broadcast with goods, product quality must be too light, don't sell inferior products.
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It's okay, I'm a small anchor, I broadcast live and operate by myself, and I broadcast live for about 4 hours a day, which can feed my family.
At present, I rented a big villa to do live broadcasting, don't worry about the neighbors' opinions, my husband had a job of about 6000 a month, I asked him to resign and take care of the baby full-time, my baby is currently one year old, and when she is pregnant, she also broadcasts live every day.
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spent 300,000 yuan to bring goods, but only sold for 690 yuan, and the merchants have also become leeks, is it really reliable to bring goods in live broadcast? Actually, to be honest, live streaming is really unreliable, why do you say that? So when we see some live broadcasts on a certain platform, then when we see the things sold in his live broadcast room, we can compare this ** with those on a certain platform, and we will find that their ** words will even be much higher, and many times they sell things through the traffic generated by some celebrities, and these fans will blindly buy this kind of things and goods because of this young reason, so that his goal will be achieved. Therefore, it is really unreliable to sell goods in live broadcasts<>
It can be said that live streaming is basically an act of cutting leeks, why do you say that? It's because there are hundreds of thousands of people in some large live broadcast rooms, so basically there are not so many people watching this live broadcast, so they can buy traffic by charging money, so that they can brush up the heat of their live broadcast room, so that they can attract more people, it is obvious that they are a kind of behavior of cutting leeks, and the product they sell is much higher than that <>on a certain platform
To be honest, then a live broadcast to a certain platform to bring goods, then we really have no sick sentences, buy things here, because many times the quality of the goods sold by live broadcast is really not good, they are basically for cutting leeks, selling these things, the quality is really very poor, most of these live broadcast goods are the behavior of cutting leeks<>
I just said that most of the live broadcast goods are basically unreliable, so I don't recommend going to the live broadcast room to buy things, because most of the things sold in these live broadcast rooms are not good.
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Live streaming is still relatively reliable on the whole, but if you choose this path, you should first understand the degree of danger and the risks it brings, conduct live broadcasts, and sign a contract with the merchant in this regard when you bring goods.
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I think that live streaming was quite reliable in the past, but now live streaming is becoming more and more unreliable.
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In 2021, Huaxi Company found a media company that could bring goods to its own live broadcast, and signed a contract with the company on the condition that the service fee was 50,000 yuan, and the total sales of 120,000 yuan were completed within 45 days, otherwise it would be refunded according to the corresponding proportion, but it was only sold for 36 yuan in the end, and there was no refund, and the final court ruled that 49,985 yuan should be refunded. A sales of 120,000 yuan can have a service fee of 50,000 yuan, and some live broadcast companies even go to the pit money when they can't complete the business directly, so let's explain it to you specifically.
The sales performance of 10,000 yuan has a service fee of 50,000 yuan, and the profit of live streaming is very high.
Although this incident did not mention how profitable the live broadcast is, careful netizens found that their sales were 120,000 yuan, and the service fee was 50,000 yuan. As a product provider, it is estimated that there is no profit left, which shows how high the profit of live streaming is, and Qiaoxing only sold three boxes of dumplings in the end, but still did not refund the other party, which is actually equivalent to a part of unjust enrichment, which indirectly makes the profit of live streaming very high.
2. You can also get the cost of brand promotion in the later stage of live broadcasting.
We saw a lot of goods in the live broadcast room, and found that these goods were not only much lower than the ** that Yinshou usually bought, but also the anchor would give away some welfare products, how should such a live broadcast company make a profit? First of all, even if the ** is very low, the anchor company should also have a profit commission, because the anchor company is purchased in large quantities, which can save a lot of intermediate links, so the profit is very large, when the number of people in the live broadcast room is large, the anchor company can make a profit by charging brand promotion fees to make some products, whether it is sold or not, it may cost hundreds of thousands of yuan to go out, which is equivalent to brand promotion for this company.
All in all, the profits of the live broadcast industry are very large, just like this company, 120,000 yuan of sales can get 50,000 yuan of service fees, and even if you don't complete the performance, you can also think of other ways to get this money, in addition, some live broadcast companies can get hundreds of thousands of yuan for brand promotion even if they don't complete the performance at all.
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The live broadcast room does not bring 1000 goods, but how much is sold.
Dear, I'm glad to answer for you: The live broadcast room with goods is not 1000 is sold 10,000 pieces thousands of times** transaction amount, which is an important indicator to measure the effect of network destruction promotion or e-commerce** with goods. In layman's terms, it means that the live broadcast with goods has been **1,000 times, and what is the purchase volume and transaction amount generated.
The main indicator is the ratio between the direct transaction amount of the related products in the live broadcast room (or short**) and the number of broadcasts in the live broadcast room multiplied by 1000, which represents the transaction amount brought by ** per 1,000 times. In modern e-commerce promotion, the required amount of display usually also needs funds to buy, if the effect of the thousand-time ** transaction amount is not good, and even difficult to support the traffic cost, it means that the promotion effect is not good, **or the live broadcast still needs to be optimized, if the thousand-times** transaction amount is objective, it represents the success of a promotion. In fact, there is also a big difference between the assessment standards for short ** and live broadcast.
For short**, it is necessary to pay attention to the completion rate, fan transfer rate and interaction rate, that is, the rate of whether the audience completes **, the rate of conversion into fans, and whether the topic is enough to attract the audience to **, collect and comment, etc. In the live broadcast, more attention is paid to the audience stay time, interactive effect, and the rate of direct conversion to order volume, which is reflected in the thousand** transaction amount. In many self-leading platforms, the thousand-time transaction amount is often used as an important indicator to measure the author's merits, and the higher the thousand-time transaction amount, the more likely it is to stand out in the industry.
As mentioned above, ** also needs traffic costs, and it should also be considered in live streaming, which is usually referred to as the cost of 1,000 impressions, thinking is how much it costs to show 1000 times, and there is also a simple formula here: cost of 1,000 impressions = consumption of impressions 1000. The calculation of the thousand** transaction amount is:
The direct transaction amount of related products in the live broadcast room in the live broadcast room (yuan) 1000 The cumulative number of broadcasts in the live broadcast room. From the gap between the two, you can see the effect of live broadcast or video promotion, and you can also see what the profit is. Of course, there are some other indicators in the measurement of live broadcast or **** effect, but from an economic point of view, the amount of 1,000 ** transactions is undoubtedly one of the most important indicators to reflect the effect of bringing goods.
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