Why is live streaming so difficult to do now, and so easy to do at the beginning? What s with?

Because the market is saturated, there are too many people live now, but there are only a few well-known anchors, and the audience has been divided by those anchors!

As long as you have talent in live broadcasting, the income of people who do live broadcasts now is still very considerable, and it is also very easy.

What are the prospects for doing live streaming now? It's still okay to do live broadcasts, it's not as popular as in the previous two years, but all major platforms have launched live broadcasts, and many accounts have been blocked, so I think if you want to do live broadcasts, the future may not be so good now.

There is a lot of competition in live broadcasting, and there are opportunities to have your own advantages and conditions.

At present, you can still make money doing live broadcasts, mainly depending on whether you have the ability.

If it's a woman, it's easy to make money.

Doing live broadcasts is mainly through the platform's commission, or the red envelopes sent by merchants and fans to earn income.

On the live broadcast platform, fans can show their love for the live broadcaster by buying virtual flowers and sports cars, and each gift corresponds to a different amount of bonds, and the live broadcaster can use the bonds he has accumulated in exchange for RMB, which has never brought income. For example, a live broadcast** stipulates that the ratio of bonds to RMB is 32:1, which means that 32 bonds can be exchanged for 1 RMB.

Zheng Nian. There are also live broadcast platform anchors who earn income by sending red envelopes to merchants and fans. Of course, there is a difference between the amount of money fans use to buy gifts or the red envelopes they give and the amount exchanged by the live broadcaster, which is also the commission of the live broadcast platform. Different platforms will pump into clusters ranging from 30 to 70 percent.

The live broadcast platform is popular, and celebrities quickly join.

But celebrities who are busy with work and pay attention to the privacy of their private lives have a different purpose for playing live broadcasts than ordinary people: to earn popularity, make money, and create their own exclusive personal channels.

The popularity of live streaming platforms is not only a change in the way of star-making, but also many industries may be subverted. Today's celebrities are becoming more and more down-to-earth and value interaction with fans, and live streaming is a way to mingle with the audience. The bigger function of the live broadcast platform for celebrities is marketing, through the live broadcast platform, celebrities have their own liveshow, and create personal brand channels.

The "winner-takes-all" situation of the live broadcast platform has been formed, and there are not many anchors who get high salaries and pay very few taxes.

Most of the market share of each live broadcast type has been firmly occupied by several platforms, such as Huya Live and Douyu Live in the game live broadcast category, Yingke Live in the pan-entertainment live broadcast category, and ** live broadcast in the e-commerce category. In other words,While the number of platforms is still numerous, the winner-takes-all era is dawning.

According to a survey, the monthly income of online anchors is less than 500 yuan, the monthly income of online anchors is 500 1000 yuan, the monthly income of online anchors is 1000 2000 yuan, the monthly income of online anchors is 2000500 yuan, less than 10% of online anchors have a monthly income of 5000 yuan 10,000 yuan, and less than 10% of online anchors have a monthly income of more than 10,000 yuan.

Because it is difficult for the current live broadcast industry market to have new development opportunities, the development trajectory of the entire domestic live broadcast industry for more than a year is the same, from being highly sought after by capital to becoming the cusp of the storm, and then to the cold market, it only takes one year for capital to fall into the dust after the withdrawal of capital.

After the outlet, the live broadcast industry also ushered in a major reshuffle, and countless small and medium-sized platforms without "background" in the thousands of broadcast wars were eliminated, even the aperture live broadcast that was valued at 500 million was not spared.

Some leading platforms are also facing the dilemma of user loss, and mergers and acquisitions and integration have gradually spread to the whole industry. From the data level, the top five in the entertainment live broadcast industry today, YY, Yingke, Huajiao, a live broadcast, and Panda TV4 have seen a continuous decline in active users, and Panda TV, which is more inclined to games, has only seen a slight increase.

Nowadays, Internet giants such as BAT have begun to make efforts at the capital level on first-line live broadcast platforms, and the unique ones are lone rangers like Toutiao. With the continuous loss of users and the further tightening of policies, limited users will be more concentrated on a few platforms. How to achieve good hematopoiesis and monetization ability is particularly important.

Because I can't make money, or I don't reach my ideal level, or I am under too much pressure, I naturally choose to change careers.

The live broadcast industry is the same as the entertainment industry, only those at the top of the pyramid can make a lot of money. Most people only saw the splendor of some great gods at the top of the mountain, but did not see the wreckage at the foot of the mountain. There are so many people in the live broadcast circle, not everyone is a million-dollar contracted anchor.

As an anchor, you have to endure loneliness, and if there is no one behind you to support you, you must be prepared to have only a dozen viewers in the live broadcast room, and this situation may last for a long time. Many people opt out at the first step.

Also, being an anchor is not something that everyone can do, and if you don't have a certain talent, what can you show to others? Most of these talents are specialties or hobbies that have been accumulated over time. However, when a hobby becomes a fixed pattern that needs to be shown to others every day, and when a hobby becomes a work that has to be done, there is no fun at all.

What's more, this hobby and expertise can search for a lot of peers on the Internet, you have to study the opponent's strategy, study the data, maintain your competitiveness, and you can't just stop playing when you are tired. In this way, do you still have a passion for being an anchor?

Because not all anchors can make money, and the competition in the industry is too fierce, it is not worth it to work hard to earn 1,800 a month. Most of them have changed careers.

In fact, a large number of girls are going to be anchors every day, but more people quit from live broadcasts and choose to leave the anchor industry. The most important thing is that I can't make money, I don't know enough about myself, I always think that I can do it, but I find that I can't do it.

Incomplete data from major domestic live broadcast platforms shows that the number of anchors on various live broadcast platforms in China exceeds 6 million, and only more than 10% of them have a monthly income of more than 30,000 yuan, and most of the anchors have a monthly income of several thousand yuan. Judging from the data, the overall income of the live broadcast circle is not as terrifying as I thought before.

The truth that disappointed you is that the monthly income of many anchors can't even catch up with ordinary office workers, and some even have problems with life. If you open a live broadcast software casually, you will find that any live broadcast room is hundreds of thousands or millions of people. But what you don't know is that this kind of "popular live broadcast room" has a lot of moisture.

Many anchors have changed careers to do something else after they quit, because not all anchors make money, because if they don't make money, it will be difficult for anchors to survive on their own, so they change careers to do other jobs.

Changing careers is because they make less money, and many anchors rely on their looks to attract traffic, and they don't have any real skills, and their popularity will decline after a long time, and there will be nothing to attract attention.

The profession of anchors is the same thing as traffic stars, they can only become popular for a period of time, and then they will quickly disappear without a trace. So most of them can't do it.

Mainly with the development of the Internet, more and more people have moved towards the anchor industry, resulting in increasing competition pressure within the anchor industry, some anchors have been squeezed down, and some anchors have been forced to give up this industry because of some illegal operations.

The anchor can work day by day, really, this industry is not too long, or find a job She said, you can find a job while being an anchor. What's wrong with the youth rice, what's wrong with the anchor, I earn you 10 years a year, and the youth rice is enough in the past few years.

Mainly because being a female anchor is not particularly profitable now, there used to be a lot of gifts that could be brushed, you could get it, and there were certain dividends, but now it doesn't work.

Changing careers is because you can't make money, why can't you make money? The bonus period has passed, how can there be so many fools to brush you with gifts? Now anchors really don't make much money, and those who make money are always those at the top of the pyramid.

In 2019, the anchors were hungry and thin, and the previous years were good. The industry is cold.

It's a coincidence, you just have to use this.

Because of the live broadcast, I want to be an Internet celebrity. You don't know that there are millions of anchors a month. Bad anchors also have 6000-7000 a month

I found it for a long time, but I really couldn't find it, there was only one.

Zebra's live broadcast [To be, three Wu Qiqi, and Liuliu Zero] live broadcast has always been imitated and has never been surpassed.

Zebra live broadcast (broker plus live broadcast mode) industry leader! The boss understands!

Summary. Hello <>

The reasons for the success of live streaming are as follows: First of all, the development of live broadcast platforms provides anchors with a wider audience and more convenient live broadcast operations. Through the live streaming platform, streamers can easily interact with their audiences, deliver information, share content, and earn revenue. Secondly, the personal charm and skills of the anchor are important factors in the success of the live broadcast.

Superb presentation skills, unique themes, high-quality content, and good emotional communication skills are all keys to engaging an audience. In addition, through social **, network promotion and other means, anchors can expand their popularity and influence, increase the number of fans and loyalty, which is also one of the important factors for the success of live broadcasts.

The reason for the success of doing live streaming.

Hello <>

The reasons for the success of live broadcast are as follows: First, the development of the live broadcast platform provides anchors with a wider audience and more convenient live broadcast operations. Through the live streaming platform, streamers can easily interact with their audiences, deliver information, share content, and earn revenue. Secondly, the personal charm and skills of the anchor are important factors in the success of the live broadcast.

Superb presentation skills, unique themes, high-quality content, and good emotional communication are all key to engaging audiences. In addition to this infiltration, through social **, network promotion and other means, anchors can expand their popularity and influence, increase the number of fans and loyalty, which is also one of the important factors for the success of live broadcasting.

Extended Supplement] <>

In addition to the factors mentioned above, there are a few other factors that also play an important role in the success of the live stream: 1Stable network environment:

A good live streaming experience needs to ensure a stable network environment to avoid problems such as lag and interruption at any age. 2.Interaction and feedback:

The interactive functions provided by the live broadcast platform, such as barrage, likes, gifts, etc., can increase the audience's sense of participation and belonging, and can also help the anchor better understand the audience's needs and provide better content. 3.Regularly updated content:

Keeping content fresh and interesting is essential for maintaining your fan base and attracting new viewers. Regularly updating your content, including the theme, style, and format of your livestream, can keep your viewers interested and engaged. 4.

Good reputation and reputation: In the live broadcast industry, good reputation and reputation are very important. By providing high-quality content, operating with integrity, and responding positively to audience feedback, you can build a good reputation and credibility for the state, thereby attracting more audiences and business opportunities.