Is it still suitable to be an anchor with goods? Is there a surplus of occupations?

Fit; This profession is not outdated, because of the development of the Internet age, its scope will become wider and wider, and we just need to keep learning, and we will become different people in this industry.

At present, live streaming is still very popular, the entry threshold is low, the professional requirements are high, and live streaming is still in the ascendant.

Not suitable, too many people. So if you want to do it, you can't make money, it's very difficult.

Personally, I am not optimistic about the profession of anchor with goods, and there are no prospects for the development of this profession.

The reason why I say this is mainly because the anchor itself does not have too strong professional quality, and the anchor is just a product of a specific economic situation. When a person wants to engage in live broadcasting, there is a high probability that this person will not make any money. Although we always put Wei Ya and Li Jiaqi on our lips, there are only a handful of people who can really achieve this scale.

1. The profession of anchor with goods is very unstable.

The anchors themselves belong to the self-leading positions of the Internet category, and many big anchors are full-time anchors, which means that they are freelance practitioners. For those who don't have a stable income**, they will try to pursue the profession of anchor, but most people will not last until the end. This job sounds great, but it's not easy to do at all, and it's also very volatile.

Second, the development prospects of anchors with goods are not good.

In real life, more and more people are beginning to try Internet jobs, and some people will also regard anchors as their career goals. However, in fact:The live streaming industry itself has certain particularities, and when the live streaming industry gets better and better, our real economy will get worse and worse.

Live streaming will not be conducive to economic development, but is a criterion for economic development to fall into a bottleneck, so the development prospects of anchors with goods are not good at all. <>

If a person does not understand the Internet, this person may think that post-anchoring is a very lucrative profession. But when everyone wants to make money through live streaming, this in itself shows that the industry has reached the red sea stage. For more ordinary people, it is a better choice to engage in their real-life work, and we don't always need to use survivorship bias to evaluate the development prospects of a career, the live streaming industry is not as good as we imagined.

"Lipstick First Brother" Li Jiaqi sold out 15,000 lipsticks in 5 minutes, "** Live Broadcast First Sister" Wei Ya completed a transaction volume of 2.7 billion yuan throughout the year, Luo Yonghao's first live broadcast sales exceeded 100 million yuan, and "live broadcast with goods" became the most concerned hot word in 2020.

1. Live streaming e-commerce has entered a stage of rapid development

China's live broadcast e-commerce can be traced back to 2016 at the earliest, after 4 years of development, China has gone through the initial stage of live broadcast e-commerce, the rapid development of the rapid development period, and will continue to develop on the road to maturity in the future. With the development of Internet technology, the KOL delivery model represented by live broadcast has brought consumers a more intuitive and vivid shopping experience, with a high conversion rate and good marketing effect, and has gradually become a new growth engine for e-commerce platforms and content platforms.

Second, multiple factors have driven the outbreak of live broadcast e-commerce

The explosion of e-commerce live streaming is mainly due to consumption habits, content upgrades, and technology iterations. (1) Consumption habits: The new generation of consumer groups grew up in the period of short and rapid rise of live broadcasting, and preferred intuitive and interactive consumption methods, and preferred online consumption on mobile terminals; (2) Content upgrade:

Compared with the explanation of traditional online store products, the form of live broadcast e-commerce content is more optimized, which is mainly manifested in professionalism, strong interest and diverse gameplay; (3) Technology iteration: The 5G era brings a better experience, and the continuous development of smartphones and live broadcast equipment provides a hardware foundation.

Third, the growth rate of users in the live streaming market is amazing

Since the beginning of 2020, the growth rate of users in the live streaming market has been amazing. According to the data, in 2020, the scale of China's ** live broadcast users will reach 100 million, and the user growth rate will exceed that of about 10% in the Internet industry.

Fourth, the scale of the live broadcast e-commerce market will reach 961 billion yuan in 2020

According to iimedia data, the scale of the domestic live broadcast e-commerce market has grown rapidly from 19 billion yuan in 2017 to 433.8 billion yuan in 2019, and is expected to reach 961 billion yuan in 2020, a year-on-year increase of 122%.

Fifth, live broadcast will not become the main means of bringing goods, but it will become a new growth driver

Can live streaming replace the offline shopping guide market? The Prospective Industry Research Institute believes that live broadcast is currently very dominant, but it is not enough to replace offline shopping guides. It is expected that in the second half of 2020, due to user aesthetic fatigue, there will be an adjustment period for live broadcasting.

At present, the problems of live broadcast sales and high return rates still exist; The bargaining power of the head anchor is high, and many merchants are also clearing goods at a loss, so merchants will not use it as the main means of bringing goods.

However, on the other hand, with the development of Internet technology, the KOL delivery model represented by live broadcast will bring consumers a more intuitive and vivid shopping experience, with a high conversion rate and good marketing effect, which will become a new growth engine for e-commerce platforms and content platforms.

The above data ** is in the Prospective Industry Research InstituteAn in-depth research report on business model innovation and investment opportunities in China's webcast industry

The anchor with goods is very good, the future prospects of the profession are also very good, and the general trend is great. This suggestion is that you can go to a professional school for training, which should be more professional than others.

I feel that the anchor is the salesperson in the network, who is responsible for explaining the details of the product to facilitate sales, and as most people join, the competitive pressure of the online anchor will increase.

Anchoring with goods is currently an emerging profession with relatively good returns. The future prospects of these professions are very good, as long as you have traffic and fans, you can get a lot of benefits.

I think the profession of anchor with goods is really profitable, and there is no threshold, the future prospects of this profession are still very good, and many people will choose to do it.

It is recommended that you become a delivery anchor.

First, the current market environment is good, but the threshold for anchors with goods is low. But how can a newcomer become an anchor from scratch?

1. Build a thinking system.

If you want to become a good anchor with goods, building a complete thinking system of the live broadcast process is the first step. Because if you haven't been engaged in the anchor industry before, in fact, many ideas are audience thinking, so the anchor must build a complete live broadcast thinking system.

It can be done from the following 4 aspects:

Cultivate industry awareness: Since you choose live broadcasting, you must detail the live broadcast industry and identify the development direction and trend of the industry;

Familiar with the live broadcast process: As the core personnel of the live broadcast room, the anchor must have an understanding and control of the live broadcast process;

Establish a live broadcast thinking: Establish a live broadcast thinking, build a live broadcast framework, and understand the work content before, during, and after the live broadcast;

Pay attention to team coordination: Understand how team members are built in live broadcast operations, and understand the work content of each position.

2. Create an anchor personality.

An excellent anchor must have his own unique personality charm, and the so-called personality charm is the best personality of the anchor.

To put it simply,Through the setting of the persona, the anchor's own positioning can be more vivid and three-dimensional,Fans can remember you through a keyword、A word、A gesture、A prop,For example, Luo Yonghao"Don't make money, make a friend"。

3. Strengthen the training of speech.

If you want to sell something in the live broadcast room, you must not rely on the products in your live broadcast room alone, after all, no matter how good the product is, it is difficult to sell a product without an anchor to explain the selling point and an audience to set off the atmosphere.

The anchor's speech skills largely determine whether the live broadcast room can sell things. I have watched hundreds of live broadcasts, observed and absorbed the speech skills of the big anchors, and sorted out a universal live broadcast script template for anchors, which have been tested by dozens of anchors under my hands, and new anchors can be applied with one click. The code "anchor words" is shared free of charge.

Fourth, the accumulation of live broadcast experience.

1. Insist on live streaming every day.

Practice brings true knowledge, and if you want to improve the anchor's ability to bring goods, you must insist on live broadcast every day, which is a job that new anchors must do at the beginning.

2. Pay attention to live broadcast review.

In addition, after each live broadcast, you must analyze the relevant data of the live broadcast, watch the replay to find problems, and do a good job of live broadcast review. Many times, the small problems that you didn't pay attention to during the live broadcast were all exposed when you watched the playback.

3. Learn from excellent peers.

Usually, when the broadcast is off, as long as there is time, the anchor has to go to the same type of head live broadcast room to learn from experience, and also go to the live broadcast room of different industries to find bright spots. Learn more about how excellent peers do, so that we can grow faster.

This depends on their later development, if the entertainment anchor has resources, it is still possible in the later stage, and the anchor with goods generally needs to sell the goods, but if you accumulate a certain amount of funds, you can start an entertainment anchor, it is simple to start a business, but it is very difficult for an entertainment anchor in the early stage. It is very difficult for entertainment anchors to have resources in the early stage.

Personally, I think that the anchor with goods, because online shopping is a common way for people to consume, and when there are many fans, some people are willing to recommend buying in the anchor, and the prospect is still good.

I feel that the anchor with goods makes money faster and more directly. Entertainment anchors, when the platform cancels the tipping function, making money should have an impact.

Abstract Hello, I have seen your question and am sorting out the answer, please wait for a while Consultation record · on 2021-09-19 Which is better, entertainment anchor or delivery anchor Hello, I have seen your question and am sorting out the answer, please wait a while The difference between the essence of entertainment anchors and delivery anchors is not too big, it is nothing more than making money only by fans rewarding and the like, and in addition, one is making money by putting out goods in the show. Generally speaking, now that there are more entertainment anchors, you can become anchors with goods, and the two are not either/or, many entertainment anchors also bring goods.

The entertainment resources that the anchor can mobilize are limited, and the official commission is often higher, and it is more sensible to bring the goods.

However, the cost of bringing anchors is relatively difficult, and if you want to make personal suggestions, you can be an entertainment anchor in your spare time.

With the continuous development of the network, there are many new professions around us, and the anchor is one of the heart-shaped professions, and it is also the most popular profession now, because this industry is just emerging, and some of the rules are not so perfect, so for ordinary people, it can be regarded as a profession with a relatively low threshold, and there are many people who have gained a lot of fans and money through the anchor, so many people want to participate, but there are also certain drawbacks.

The profession of anchor with goods is suitable for the live broadcast industry, which also leads to many uneven anchors appearing in the public's field of vision, and even the content they release ** and live broadcast is very unhealthy, although there is now a certain management and control of this kind of content, but there are still a lot of fish that slip through the net, so the prospects of the profession of anchor with goods are very good, but it is also necessary to quickly make certain rules and regulations to restrain this industry, Otherwise, it will also bring some bad effects and harm to some teenagers.

And we can also find that when we buy the products they recommend from some anchors, these products are not as good as they recommend, and even some products will have quality problems, which is the impact of not strictly controlling the impact, so that the interests of many consumers have been damaged, so that anyone can bring goods, this is irresponsible to consumers, and some punishment regulations should be introduced so that everyone should stop deceiving consumers for the sake of profit.

Through some statistics, we can see that some of the current live streaming Internet celebrities even earn more than celebrities, is such a lucrative industry really reasonable? In addition to the above-mentioned drawbacks, we can also see the benefits of the live streaming industry, that is, some consumers can buy their favorite products, because the live broadcast is more clear than the goods shown in the **, the anchor shows the quality of this product in the live broadcast room, which can make everyone feel more at ease to start, and also provides merchants with a certain amount of sales. However, these are all benefits that can only be brought on the basis of good quality.

Major listed companies in the live broadcast e-commerce industry: At present, the listed companies in the domestic live broadcast e-commerce industry mainly include Jihong shares (small commodity city (Jinzi ham (Guangbai shares).

The core data of this paper: the scale of live broadcast e-commerce users, the conversion rate of live broadcast e-commerce customers, the change in the number of registered enterprises related to live broadcast e-commerce, the change in the number of employees of live broadcast e-commerce anchors, and the scale of the live broadcast e-commerce market.

and growth rate. On the demand side: the number of people continues to increase.

Live e-commerce is with the e-commerce industry and Internet technology.

Emerging industries that are constantly evolving. By the end of 2020, the number of online live broadcast users in China had reached 100 million, accounting for the total number of Internet users. Among them, live broadcast e-commerce has become the largest live broadcast category in online live broadcast after rapid development, with a user scale of 100 million, an increase of 100 million people from March 2020, accounting for nearly 40% of the total Internet users.

Live e-commerce is compared to traditional advertising and marketing models.

Because of its interactive, social, and entertaining characteristics, and provides consumers with more preferential **, more intuitive introduction, and a higher degree of trust, it is more loved by consumers. This can be clearly seen from the user consumption conversion rate of live broadcast e-commerce, and the first users of live broadcast e-commerce finally place orders for consumption, which shows that live broadcast e-commerce can effectively improve the consumption willingness of the first user.

Supply side: The explosive growth of industry players.

From the perspective of the supply side of live broadcast e-commerce, from 2018 to 2019, the industry continued to precipitate, and by 2020, affected by the epidemic, offline physical stores were cold, and the e-commerce industry rose rapidly with the support of policies, and the live broadcast e-commerce industry also broke out rapidly, as of the end of 2020, the number of registered enterprises in China's live broadcast e-commerce has reached 8,862, an increase of 6,939 compared with 2019, a year-on-year increase.

In 2020, affected by the epidemic, many offline physical sales personnel faced an unemployment crisis. In 2020, the number of employees of live broadcast e-commerce anchors increased from 10,000 in 2019 to 10,000, a year-on-year increase.

The market size is growing rapidly.

On the demand side, with the continuous development of China's economy, consumer demand continues to be strong, and more and more people have begun to live broadcast e-commerce, and the proportion of final conversion into consumption is high; On the supply side, affected by both policies and epidemic areas, the number of participating companies in the industry has expanded rapidly. As of 2020, the scale of China's live broadcast e-commerce market has exceeded one trillion yuan, reaching 1,237.9 billion yuan, a year-on-year increase of 197%, and a two-year compound growth rate.

More than 200%. It is expected that in the future, the epidemic control situation in the short term remains to be seen, and the live broadcast e-commerce industry will still maintain rapid growth, and the market size of the industry is expected to further increase.