How can we do a good job in the live broadcast of agricultural products?

Today's netizens are relatively leisurely, and they especially like to watch the daily life of farmers. People who use live streaming products to bring goods can go and take pictures of farmers working in the fields, such as catching fish or picking fruits, which will make people in the city very interested. In this way, netizens can also know that the agricultural products they buy are dug from the ground or picked from trees, which will make netizens very reassured.

Be sure to pack the goods well when shipping, so that the fruits do not get knocked out during transportation. Only by doing a good job in follow-up services will netizens be very happy and will always buy agricultural products in your live broadcast room.

Nowadays, there are a lot of people who do live streaming of agricultural products, and many young people don't want to roll up in the city, so they will return to the city to develop, and then sell agricultural products from their hometown. People in the city have always lived a fast-paced life, and they are also particularly interested in the live broadcast of some agricultural products, especially fruits or crayfish. I once watched a live broadcast of apples and navel oranges, and bought a lot of fruits in it, the quality is very good, and I plan to continue to buy them next year.

As long as the anchor can retain customers and make customers feel that their money is worth it, it will make your live broadcast more and more popular.

People in the city like to eat fruits, and they also like to eat some strange things, as long as your things can attract the interest of others, netizens will buy them. The anchor can also interact with the farmers, asking them to describe the process of growing their agricultural products and the problems they encounter in the planting process. The anchor can also ask the secretary of the village party committee or the villagers to conduct a live broadcast, their words are very simple, and they don't know much about the Internet, all the reactions are relatively real, and they will feel that this person is very honest and honest.

Netizens prefer to watch this kind of plot and will place an order to buy.

E-commerce live broadcast is indeed a way to drive the sales of agricultural products, but there is no one in some live broadcast rooms at all, and it still needs to be drained.

You can buy these things, very assured, there are no additives, there are no pesticides, after eating it will be particularly assured, they are all grown in the farmers' own homes.

I think it's best to go directly to the farmland to do a live broadcast, so that the audience can get in touch with agricultural products more intuitively, so as to do a good job of live broadcasting.

There are three major policies

1. Plan activities for the target group in a targeted manner, and circle fans with authentic and simple content.

Unlike traditional commercial advertisements, live broadcasts on the Douyin platform use celebrities, brands, etc. as marketing content, with a strong commercial purpose. The key to the live broadcast operation of the Douyin platform for fresh agricultural products is to have enough understanding of fresh agricultural products, and to be able to plan activities for consumers in a planned manner when doing live broadcasts, so that fans can be immersed in the scene and stimulate their desire to buy. In the stage of fruit live broadcasting, some high-value young ladies are invited to taste fruits and make juices on the spot, with real and simple content.

2. Create a special character design to effectively disseminate the knowledge of fresh agricultural products.

In the Douyin live broadcast platform, we can often see many celebrities and business celebrities, making full use of their personalities to enhance their own recognition, so as to achieve business goals. The same is true for the live broadcast of fresh produce on the Douyin platform. For example, Li Ziqi, always dressed in Hanfu, with long hair, two braids shows a special temperament, like a fairy, his works record the rural life outside the world, from planting, silkworm raising, weaving, food, omnipotent, such a persona, such a life is what people want.

3. Maintain the frequency of updates and increase the value of products.

After gaining fans on the Douyin live broadcast platform, it is necessary to carry out fan management, regularly update works, increase the frequency of live broadcasts, and add some activities such as grabbing red envelopes, seckills, and coupons during the live broadcast. Especially in the current situation of diversification and homogenization of agricultural products, the interaction between bloggers and fans is conducive to harvesting value beyond the product. For example, the sale of bamboo and palm weaving fresh agricultural products, in addition to the live broadcast display of weaving handicrafts, can also make some handicrafts from the planting of raw materials to the whole process of process production.

Summary. Hello, dear, the marketing strategy of live streaming of agricultural products: (1) Product selection:

Featured agricultural products: Just like the online celebrity anchors of other categories of products will choose products with selling points before the live broadcast, the live broadcast of agricultural products is of course inseparable from agricultural products with selling points. In my opinion, in order to achieve more effective live streaming of agricultural products, it is inseparable from the product selection strategy based on local characteristic and advantageous agricultural products.

2) Live broadcast talents: New farmer anchor training plan: Although the iron law of live broadcast is "there is traffic to have sales", the current popular Internet celebrity anchors are not the only drainage option for the live broadcast of agricultural products.

However, in addition to being the traffic source of the live broadcast, the anchor, as a salesman of agricultural products, is essentially the spokesperson or façade of the live broadcast of agricultural products, so the live broadcast of agricultural products should pay attention to the cultivation of new agricultural anchors, and conduct targeted training for the anchors of agricultural live broadcasts in line with the tonality and characteristics of agricultural products, and plan a talent training plan for new agricultural anchors with agricultural products. (3) Quality assurance of agricultural products: check all aspects of live broadcasting.

Judging from the current market situation of agricultural products for poverty alleviation and live streaming, consumers have different evaluations of the "goods" brought by live streaming of agricultural products, and they are mainly concentrated in the field of quality supervision.

Hello, dear, the marketing strategy of live streaming of agricultural products: (1) Product selection: special agricultural products:

Just like the Internet celebrity anchors of other categories of products will choose products with selling points before the live broadcast, the live broadcast of agricultural products is of course inseparable from agricultural products with selling points. In my opinion, in order to achieve more effective live streaming of agricultural products, it is inseparable from the product selection strategy based on local characteristic and advantageous agricultural products. (2) Live broadcast talents:

New Agricultural Anchor Training Plan: Although the iron law of live broadcast is "there is traffic to have sales", the current popular Internet celebrity anchors are not the only drainage option for the live broadcast of agricultural products. However, in addition to being the traffic source of the live broadcast, the anchor, as a salesman of agricultural products, is essentially the spokesperson or façade of the live broadcast of agricultural products, so the live broadcast of agricultural products should pay attention to the cultivation of new agricultural anchors, and conduct targeted training for the anchors of agricultural live broadcasts in line with the tonality and characteristics of agricultural products, and plan a talent training plan for new agricultural anchors with agricultural products.

(3) Quality assurance of agricultural products: check all aspects of live broadcasting. Judging from the current market situation of agricultural products for poverty alleviation and live streaming, consumers have different evaluations of the "goods" brought by live streaming of agricultural products, and they are mainly concentrated in the field of quality supervision.

The county magistrate's live broadcast drives the local economic development.

Hello, dear, promote the sales of agricultural products in the region; Bring local brands to heat the local economy.

Live broadcast helps farmers reduce the intermediate links of traditional agricultural product market sales, quickly open up market supply and demand information, open up the agricultural product market, and realize the smooth circulation from the field to the family table. This is a practical and effective way to increase peasants' incomes and promote rural economic recovery. It is feasible to solve the basic problem of unsalable agricultural products.

1.As long as there are conditions, they will be in this project and begin to invest in the live broadcast of goods. Time gives people a prosperous scene of live streaming with goods.

Live streaming, first of all, the fans are their own, which belongs to private domain traffic. In terms of product selection, the anchor needs to be cautious and take it seriously and responsibly, because you are facing your own fans. If because of the quality of the product, the fans who originally liked themselves will be taken away, and losing fans is equivalent to losing traffic.

In this era where traffic is king, no one dares to offend fans easily. Therefore, the quality of goods is more guaranteed.

2.On-site delivery, giving buyers a more intuitive shopping feeling and experience. Although there is a screen, it is much better than just watching ** before.

Yes can be fixed, but there are some things that cannot be made and modified during the live stream, not only intuitive, but also more realistic. I think this kind of live streaming with goods, if the climate and conditions are formed, may bring greater challenges to traditional e-commerce. Once a consumption pattern has been successfully formed, it is difficult to change it.

Just like a certain treasure back then, many people scoffed at it at the beginning and felt that it was unreliable, but it turned out to be a fashion and trend for young people to shop at that time. Lifestyle goods are shaping the new consumption habits of a new generation. If successful, this will definitely upend all previous shopping habits.

3.For the live broadcast of agricultural products, it is more advantageous. Agricultural products are characterized by taste, appearance, and quality.

The previous consumption habits made you unable to feel the quality of the product more intuitively. Now through the live broadcast, you can try it on the spot, and even cut, bite, and break it to see it more clearly. From the unique characteristics of the fruit, such as color, appearance, juice, etc.

Lets you make a purchase decision. So I think the live broadcast of agricultural products is a change, and it is a good opportunity for farmers to agriculture and rural business. We can take this opportunity and try it out.

With the advancement of science and technology, the development of society, and the popularization of science and technology, the life of ordinary people has become better, more convenient, less costly, and the entertainment and shopping experience more realistic.

This is an emerging economic model. This economic model allows farmers to sell their own crops, which is a product of the continuous development of the times and adapts to your current economic development.

The promotion method of live streaming is very good, which can make the majority of netizens realize agricultural products, and the sales will be very good.

Nowadays, many farmers will use live streaming to promote agricultural products, which I think is in line with the trend of the times and paves a way for farmers to make a fortune.

Qinqin is happy to answer for you: 1. Participate in various online exhibitions: Online exhibitions are more popular, and more consumers can understand agricultural products through the form of exhibitions, and bring goods through live broadcasts.

2. Participate in agricultural product promotion activities: You can participate in agricultural product promotion activities, through which more consumers can understand agricultural products, and bring this hail through live broadcast. 3. Participate in rural sightseeing activities

You can participate in rural sightseeing activities, and in rural sightseeing activities, you can have the opportunity to live broadcast agricultural products, introduce the characteristics of agricultural products, and bring goods. 4. Set up a live broadcast room in the farmers' market: You can set up a live broadcast room in the farmers' market, regularly open a live broadcast of agricultural products, introduce the characteristics of agricultural products, and bring goods.

Summary. For example, strawberries belong to fresh food, because of the particularity of its fruit structure, it is necessary to do it in the express delivery process, so one fruit is packaged, and the layers of protection cannot be squeezed. This is "not worth it" for consumers, and it is also a great test for fruit growers, on the one hand, the packaging is too laborious, and on the other hand, they have to bear the risk of compensation for bad fruits.

Therefore, the problem of rural logistics, especially the logistics in remote mountainous areas, the packaging and logistics of fresh products, is a problem that needs to be solved by the current rural live broadcast e-commerce, and it is also a big test for the orderly progress of the village broadcast project.

In terms of end-of-line distribution, there are also unavoidable storage and packaging problems for fresh produce. Different fresh farmers have different requirements for storage and transportation conditions, such as chain concealment that needs to be frozen, refrigeration that needs to be refrigerated, anti-extrusion, and ventilation, which makes fresh logistics costly and difficult to distribute.

For example, strawberries belong to fresh food, because of the particularity of its fruit structure, it is necessary to do it in the express delivery process, so one fruit is packaged, and the layers of protection cannot be squeezed. This is "not worth it" for consumers, and it is also a great test for fruit farmers, on the one hand, the packaging is too laborious, and on the other hand, they have to bear the risk of compensation for bad fruits. Therefore, the problem of rural logistics, especially the logistics in remote mountainous areas, the packaging and logistics of fresh products, is a problem that needs to be solved by the current rural live broadcast e-commerce, and it is also a big test for the village broadcast project to be able to promote Kuanqi in an orderly manner.

If you think about these aspects and solve them well, there is no problem.