Mazda s cars are easy to drive, good looking and safer, and the quality is also leveraged, why can t

Mazda's car is easy to drive, good-looking and safer, and the quality is also leveraged, Mazda's sales are not good mainly because Mazda's positioning is not clear enough, and a lot of opportunities have been missed. However, for the needs of most Chinese people, consumers prefer a car that can be more comfortable, but Mazda is more demanding that the sports effect will improve the handling performance, which makes Mazda's car audience more and more narrow, and many car owners will not choose Mazda cars considering comfort.

Other brands are considered, but this is also due to the fact that Mazda does not actually take into account the real needs of users.

Earlier, Mazda is very advantageous in the entire automobile market, and also has a strong competitiveness, and its brand power is not lost to some of the more popular brands now, but Mazda's car insurance is small, coupled with slow upgrading, has always been a big defect of Mazda, especially many brands are constantly updating to meet the needs of the market, but Mazda has been studying technology, but it is very embarrassing that Mazda's technology is very powerful, However, for most car owners, the requirements for performance are not particularly particular.

In addition, Mazda also has a very big flaw, that is, Mazda's pricing is also very unreasonable, because the owner considers the budget most when buying a car, if the budget is relatively high, and it does not match the cost performance of the car, most owners will choose to give up this kind of car. According to the current market research, most car owners will consider about 100,000 cars, and Mazda's cheapest car ** is nearly 200,000 smaller, which is also relatively high pressure for car owners, which also directly causes Mazda's sales to decrease.

In the end, although Mazda is very powerful, it has no advantages in terms of car space.

Mainly due to the fact that the ** of this car is not particularly suitable, and the performance is not particularly good, so the sales are not particularly good.

Because Mazda took a sporty route in order to survive, he survived in the cracks, was accepted by the small crowd, and the consumers who needed sports cars were a minority.

Because Mazda's positioning is very different, and it's also very expensive, very slow when it comes to speeding up.

It seems like this. Buying Mazda in the consumption range of 10-200,000 must be the most individual consumers. The root cause lies in the distinctive features of various modes in the layout of Mazda.

Many models that tend to be reliable and controlled give consumers a different way of feeling about the car. Under the market situation of Toyota's quality and German control, Mazda has played a comprehensive card of design, handling and quality, which has won a fertile ground in the market.

1. Someone gave Mazda a nickname: Japanese BMW, which shows the style orientation of this brand, so whether it is the appearance or the inside and outside, Mazda models are quite sporty in Japan, which is completely opposite to the style of other car manufacturers that pursue comfort;

2. Ford holds a large proportion of Mazda's shares, and after more than 10 years of evolution, Mazda and Ford have reached a very deep stage of resource sharing, for example, Focus and Mazda3 share a chassis technology; The Mazda2 and the new Fiesta share a single chassis; Mazda 6 Ruiyi and Ford Monteo win a chassis technology, the difference between these brother models is that the powertrain, appearance, interior, suspension tuning is different, but in fact, Mazda's engine technology is ahead of Ford headquarters, so Ford often uses Mazda engine to install cars;

3. Mazda cars have a common feature, which is an advantage for some people and a disadvantage for others: the sound insulation of the carriage is always worse than that of other brands of the same level; The suspension is also stiffly tuned. If you like to drive fast, you will feel that the sound is louder and atmospheric, and the suspension is hard and the handling will be stronger; If you like to ride comfortably, you may have a lot of complaints.

The Mazda brand is a relatively good brand in the hearts of many consumers, and it is also a very technical brand, a very bright brand, and the quality is also very good. It's not a good car, but it's also very cost-effective.

It is currently a very good quality vehicle, and the overall value for money of this vehicle is very good. It is a good car, and it is very cost-effective, which is more in line with the public's consumption concept.

I think Mazda is a good car, and the quality is good, but the performance is a little worse.

Mazda's cars are easy to drive, beautiful, safe, and the quality is also very good. The main reason for Mazda's poor sales is that Mazda's positioning is not clear enough and many opportunities are missed. The most prominent feature of Mazda is its appearance, which will be more brilliant than some cars of the same brand.

However, for the needs of most Chinese, consumers prefer cars that can be more comfortable.

Mazda is more demanding that the sporty effect can improve the handling performance, which makes the audience of Mazda's cars narrower and narrower. Many car owners will not choose Mazda because of comfort, and will consider other brands. In fact, it's also because Mazda doesn't really think about the real needs of its users.

Others make cars to make money, only Mazda makes money to make cars", which also reflects the stubbornness of the Mazda brand from the side.

Mazda is a standard Japanese car. In the era of small turbocharged engines, these models still insisted on self-priming engines and high-reliability transmissions. Toyota, Honda, and Nissan have also introduced turbocharged models, with Mazda's overall strengths and weaknesses being evident, resulting in lower sales.

Mazda's cars have three characteristics: good looks, easy to drive, and low sales. The first two advantages are subjective evaluations, especially in the handling of human-horse fusion.

I believe that many car buyers can't see this part, which is indirectly buried. Many parts of static feelings have been greatly surpassed by competitors, the advantages are hidden, and the disadvantages are exposed so obviously that word-of-mouth can only stay on word-of-mouth.

In the automotive industry, there is a saying to describe this brand: it will not win, because people who know a little about cars know that this brand has good models, reliable quality and low fuel consumption, but when they really want to buy a car, most people will not choose, which is a very interesting phenomenon. Mazda's real core competitiveness is only "easy to drive", and the product strength of its competitors is not bad.

"Easy driving" does not play a decisive role in the car purchase decision of domestic consumers, which means that Mazda's big move is not very attractive to consumers. In such a situation, Mazda's terminal ** is still relatively strong, and the brand appeal is also at a disadvantage compared with Volkswagen, Toyota, and Honda.

So more consumers tend to choose mainstream brands. Mazda's own sports positioning is very selective for the user group. Now under the trend of domestic sports, all car companies have made their main models sporty and younger.

Mazda has no advantage in competing with them, and Mazda's low sales are naturally an inevitable result.

This is due to the fact that the appearance of Mazda vehicles is not particularly good-looking, and it does not meet the aesthetics of young people, so it will lead to the sales of vehicles not being particularly good.

Because Mazda is not well-known. A lot of people don't know about this brand at all.

I think it's mainly because of the fact that he is good at driving, the controversy is still relatively large, he learns the car industry and the price is hard, and he can indeed give more driving feedback, but the sportiness is more obvious; The second is its whole **, the cost performance is very unreasonable, and the market competition is very fierce, and he has no outstanding advantages in the market competition.

The main reason is that the appearance of this car is not very high, and the functions are not particularly complete, the overall look will have some cheapness, now with the development of science and technology, the performance of the car is getting better and better, and this car can no longer keep up with the pace.