How to run your own caf well, how to open a good caf

The success of a café is basically a must"Port"、"Coffee"、"services"The three elements are effectively used and coordinated.

At the same time, it is necessary to keep abreast of the collection of relevant information, such as the current competitive situation and changes in consumer demand, as well as for management adjustment and improvement.

Good port.

The right location is the key to choosing a coffee business, and a friend once said that if a coffee shop can choose a good and appropriate location, the success rate of the operation will be more than 70%. If we fish in a spot where the shadow of the fish is very light, then we should not expect a good catch.

In the same way, if you are in a place where customers have a sparse footprint, no matter how magnificent the store is built and how attractive the coffee is displayed, it is difficult to achieve the desired sales. The principle of café sales is to build a shop in a place that can fully attract customers (commonly called)."Port"）。Especially for small-scale cafes, because they don't have other comprehensive skills like large cafes, you should pay more attention to the choice of location, which will be the starting point for the success of the café.

Excellent coffee.

In the café, the composition of coffee must be very strong, no matter what kind of coffee, if the formulation of ** is high, or there is poor quality coffee, the composition is not complete, or the inventory of coffee is not enough, it will immediately affect sales, and it is naturally more difficult to increase regular customers. In the operation of cafes, it is necessary to face not only the competition of cafes in the region, but also the competition of various stores"The beauty of coffee"It became the foundation of the store's success.

As an overall strategy, commodities also need to be paid attention to by cafes. All commodity-related activities, such as business planning, coffee procurement, coffee development, inventory management, and back-office commodity business, are closely related to the strengthening of the cafe's commodity power.

Exceptional service.

The most direct is that the service staff of the café should have an elegant posture when waiting for customers, and pay attention to clothing, makeup and other appearances; When receiving customers, we should respond appropriately with appropriate expressions and attitudes. All waiters must have a wealth of coffee knowledge, explain to customers in a timely manner, and also have the ability to negotiate. In addition, the interior decoration facilities of the store, the attractive and aesthetic bar displays, and the lighting of the store should be used effectively, and the advertising effect should be further strengthened, and various service facilities should be provided.

In short, the service capacity of the café must be used"people"、"equipment"、"Convenience"and other factors.

If you don't understand your intentions, you must ask clearly and indicate your original intention'Don't get too close to the staff in the store'This can be problematic at work'Investigate the market'Learn more, that's what I've just summarized.

1. Positioning: The business positioning of the café determines the capital, personnel, menu, location, and even the design and decoration of the store; It is necessary to determine the direction of the business first, and then plan other details.

2. Financial planning: To open a store, the abacus must be fine. The hardware and software required for a café are as follows:

Menu menu, including coffee, pastries and light meals), food production equipment, coffee machine, oven, microwave oven, gas oven, smoothie maker, refrigerator, freezer, etc.), hardware equipment, air conditioning, lighting equipment, etc.), utensils, design and decoration, bar design, café style and tone, tables, chairs, furniture, etc.).

3. Professional: If the technology is not in place, everything is like an empty model in the attic. Since it is a café, the quality of the coffee beans and the technology of brewing coffee and coffee are the key to determining the return rate of customers.

4. Location: It is recommended that entrepreneurs spend at least a week when choosing a location to observe the local people's crowd attributes and consumption patterns. Focusing on the planned store location, investigate how many competitors there are within 500 meters around, record the number of people these competitors consume in the store every day and the estimated turnover, and estimate how big the pie can be eaten if you enter this battle, or how big the pie can be made.

5. Cost control: To open a coffee shop, you need to understand the cost of all aspects of the coffee shop, in addition to the cost of coffee itself, as well as creamer, milk or sugar, as well as paper cups, facial paper, tape rulers, mixing sticks and other materials. Of course, don't forget, you also have to add the cost of rent, water and electricity, personnel, equipment depreciation, etc.

6. Customer training: The coffee shop advertises the opening day to let people know about your store, and then the next step is to attract customers through the coffee quality, coffee shop environment and service attitude.