Xinhua Bookstore has a lot of people who read books and few people who buy books, so what do they re

The profit can be relied on the materials and books ordered by the school, as well as various learning supplies.

One of them is Xinhua Bookstore.

The monopoly distribution of textbooks and teaching aids has basically been achieved, which also means that most of the textbooks used in primary and secondary schools in the country are purchased from Xinhua Bookstore, and as the only officially certified printing house, the printing work of many important national publications and notices is also in Xinhua Bookstore, which controls such a large market in China, and Xinhua Bookstore naturally does not worry about "not having enough to eat".

The second is that Xinhua Bookstore does not need to consider the loss of offline store operations like other bookstores, because Xinhua Bookstore's expenditure is not high, and most stores are free property, which also means that they do not need to consider the cost of rent at all, and they can even rent out their stores to earn rent, even if they do not sell a book for a day, they will not lose money, and as for selling a few books, it can be used as net income.

The third is that the bidding and leasing counters of public libraries are also the means of making profits for Xinhua Bookstore. At present, one of the most widely circulated books in Xinhua Bookstore is the Xinhua Dictionary, which is one for everyone.

It was this book that opened the literacy enlightenment for many people.

Fourth, many Xinhua bookstores' offline stores have also attracted people passing by, which has also laid the foundation for Xinhua Bookstore's online supporting services. Moreover, Xinhua bookstores in many cities have also directly launched Ele.me.

Meituan and other mass takeaway platforms, which also make everyone's book purchase service more convenient.

We don't need to worry too much about this, after all, the textbooks we use are all issued by Xinhua Bookstore, as well as various exam materials for students, and the test papers are also issued by Xinhua Bookstore, and some books that are no longer on the market will also become out of print, but are more sought after.

Many books can't be sold, but the profit of the book is still good, if you sell some of it, the rest of the little can be sold at a discount, there are often books on sale, and there is not much loss if you don't do the rest.

Yes, buying books in bookstores is the same as shopping for things, and some people don't like online shopping, because they can't intuitively feel the quality of the physical object and love to read paper books.

Many people read books for free in the "Xinhua Bookstore", so how does it make money? Let's take a look.

First: enjoy state subsidies. Until 2013, Xinhua Bookstore was the only bookstore in China that enjoyed value-added tax subsidies for book wholesale and retail, reducing its value-added tax burden by at least 13% every year; In addition, the state will not let Xinhua Bookstore go out of business, and some provinces subsidize 20 million special funds for the cultural industry every year to support Xinhua Bookstore.

Second: Free books in stores are a marketing strategy. Xinhua Bookstore makes a profit by selling books and renting books, which is the same as tasting it, you will buy it if you think it is delicious, and then you will read the same book, you think the book is very good, you can't go to the bookstore every day to read it, and finally you will buy it.

Moreover, when reading books in there, sometimes you can't finish reading them at all, and then you want to read them, so you can't help but buy or borrow them, so that Xinhua Bookstore will make money. Therefore, if Xinhua Bookstore can endure for a long time, it must have its principle of survival and economic operation.

Third: make a profit through the production of textbooks and supplementary teaching materials, and popular books and periodicals. Because the teaching aids are highly profitable and purchased, and Xinhua Bookstore occupies a considerable market share and has a particularly high profit margin, the commercialization of Xinhua Bookstore is not simply by selling books as you think, but by printing and distributing primary and secondary schools and some official textbooks, and the profits of these textbooks are very large.

In addition, Xinhua Bookstore's advantageous distribution projects are not in competition with other distribution institutions, or they cannot compete with Xinhua Bookstore, after all, it is a bookstore supported by the state.

Fourth: there is basically no rent pressure. The location of Xinhua Bookstore is generally a place with a large amount of **, and the rent is generally borne by the local ** and Xinhua Bookstore, and the state has a special subsidy for this part of Xinhua Bookstore.

In short, the above is the way Xinhua Bookstore makes money.

Xinhua Bookstore is a bookstore funded by the state, and providing teaching materials to schools can naturally maintain the bookstore's expenses for a whole year, and now Xinhua Bookstore has also established a channel for online purchase of books. That's why they're going to make a good profit.

It is a bookstore that will definitely sell books, so its main ** is to rely on consumers to buy books for profit.

Xinhua Bookstore will provide a large number of books to many schools, from which you can make a certain profit, and will also sell books online, which can also make some money.

1. Be familiar with the culture and environment of Xinhua Bookstore, start from the basics, and start from small things; 2. Handle interpersonal relationships, take the initiative to communicate with leaders and old employees, ask for advice and learning, and ensure the smooth development of work; 3. Strengthen learning, improve business skills, accelerate growth, and create greater value for Xinhua Bookstore. Hope it helps. <>

Why did you choose the job of Xinhua Bookstore?

Hello!! Kiss. It can be said that working in Xinhua Bookstore and dealing with books every day can be close to the water, first month, can read a lot of books, learn a lot of knowledge, improve yourself, and better serve the bookstore. <>

Related information: The foundation of Xinhua Bookstore's work: 1. Be familiar with the culture and environment of Xinhua Bookstore, start from the basics, and start from small things; 2. Handle interpersonal relationships, take the initiative to communicate with leaders and old employees, ask for advice and learning, and ensure the smooth development of work; 3. Strengthen learning, improve business skills, accelerate growth, and create greater value for Xinhua Bookstore.

Hope it helps. <>

Tell us about what you know about Xinhua Bookstore?

Xinhua Bookstore is rich in resources and has a high reputation for enterprises, and many parents take their children to read books on weekends and holidays, and Xinhua Bookstore is also the first choice.

Xinhua bookstores are all over the country, and everyone knows that when you have nothing to do, go in and shop, pick two books you like, and cultivate your sentiments. The biggest advantage is that some of these books are free to read, so you can read them directly in the bookstore, and the bookstore has a relatively complete range of books, so you can choose your favorite books while reading. Then some friends will ask, since you can read it for free, who will buy the book, it would be good to read it here, how can Xinhua Bookstore make money in this way?

You must know that the status of Xinhua Bookstore is very high, it is the official bookstore of the state, so don't treat Xinhua Bookstore as an ordinary bookstore. Since it is an official bookstore of the state, the books in it are definitely different from ordinary bookstores, and the variety will be more complete. Moreover, because of the support of the state, the land will be allocated for the construction of Xinhua Bookstore, therefore, Xinhua Bookstore will generally be established in the center of the city, this geographical location is quite good, people come and go every day, there will always be people stopping here, go in to see, see what they like, they will buy it.

Since it is an official bookstore of the state, the rent is less than renting this place according to the normal process.

In addition, the textbooks for the beginning of the new semester every year are also purchased from Xinhua Bookstore, and there are so many students in the school, and they are all purchased at the original price, so the profit from selling books is very considerable. But you can't live on these alone every year, of course not, Xinhua Bookstore enjoys the national value-added tax subsidy. If there are friends who don't understand, I'll give you an example, which is actually the same as the field of electric vehicles, and the field of electric vehicles earns money from the national value-added tax.

Also, not only the national subsidy, but also the local ** subsidy, or the capital subsidy, this fund can be a lot, up to 20 million special funds for the cultural industry, and some provinces will subsidize it every year, which is specifically used to support Xinhua Bookstore.

Therefore, to sum up, do you still think that Xinhua Bookstore is not profitable, although it is now the era of network information, but Xinhua Bookstore will not lose money.

Because as long as more people browse the Xinhua News Agency store, it will bring more traffic, and you can also implant some ads, as well as some VIP recharges, etc., the income is still very objective, and it is impossible to lose money.

Because knowledge is priceless, people's thirst for knowledge is very rare, and naturally those who want to read books are free. Xinhua Bookstore will not lose money, and the state will subsidize it.

I think it's because Xinhua Bookstore is a state-owned enterprise with a big business, so I don't worry that everyone will lose money by reading books for free, and reading books for free is also a disguised means of publicity.

1.Chinese people have the psychology of "making fun", and the more people who read books, the more people buy books. 2.I have been selling teaching materials, and these profit margins are very large. 3.This kind of public welfare enterprises will be supported by the local **.

Xinhua Bookstore has more people reading books than buying books, this is only a superficial phenomenon, and the reason why it did not close down is because Xinhua Bookstore relied on printing and teaching auxiliary materials to make profits, so the bookstore did not go out of business.

1. The customer group of Xinhua Bookstore.

Although in the eyes of many people, Xinhua Bookstore is full of people, it seems that everyone is reading books, and no one is buying books. But in fact, people who can really buy books also buy and leave, and don't stay there all the time. All the people who read books in Xinhua Bookstore are people who read books, and they will only be noticed by others if they stay for a long time, and the real shopping group comes and goes silently.

The real customer base of Xinhua Bookstore is most of the students and teachers in China.

2. Xinhua Bookstore's profit**.

Xinhua Bookstore is a state-owned enterprise, regardless of whether it is profitable or not, it is supported by the state as a strong backing, so there is no need to consider the problem of loss. What's more, Xinhua Bookstore can sell books, although I don't know what the internal profitability is, but as a bookstore that everyone is familiar with, it is usually the first choice to buy books, so it is estimated that the profitability will not be too bad. In addition, Xinhua Bookstore also has a business called publishing books, and the textbooks we used from childhood to adulthood are basically from Xinhua Bookstore, including most of the teaching tutorial books, and their publishers are also Xinhua Publishing House.

From this point of view, Xinhua Bookstore can make a profit every year just by publishing books, not to mention selling other books and stationery.

3. The significance of the existence of Xinhua Bookstore.

In the era of networking, many people are accustomed to finding resources to read books on the Internet, but the fragrance of ink and pen can only be felt through physical books. There is also a large number of people who retain the habit of buying books, and the existence of Xinhua Bookstore is also to encourage everyone to read books. The resources of Xinhua Bookstore are very good, basically most of the genuine books can be found in Xinhua Bookstore, and with the advancement of various tools networking, Xinhua Bookstore also has a network for purchasing books, which is very convenient and fast.

Finally, encourage everyone to visit Xinhua Bookstore and read books in their leisure time, which is a thing that can enrich themselves.

Because Xinhua Bookstore is a state-owned enterprise, even if everyone does not go to Xinhua Bookstore to buy books, the state will still give Xinhua Bookstore some economic support. There are Xinhua bookstores in every city, although the physical bookstores are slowly declining, but Xinhua bookstores still have a lot of customers, but these customers are not to buy books, but to rub books to read, in the summer there are also many people to go to the bookstore to rub the air conditioner, Xinhua bookstore librarians will not often drive these customers out. <>

So many people are curious, since there are not so many customers buying books, and people still come to read books every day, why hasn't Xinhua Bookstore closed down for so many years? Many people like to go to Xinhua Bookstore with their friends to read books, because Xinhua Bookstore is free, and it is warm in winter and cool in summer, which is very suitable for couples to date. For some people who are preparing for exams, Xinhua Bookstore is also very suitable for studying, because it is very quiet and there are many study materials.

Although Xinhua Bookstore is a bookstore, it is rarely able to sell books, and many people have also discovered this problem, many people just read books in Xinhua Bookstore, and never buy them. For a bookstore, just looking at it and not buying it will definitely cause the store's sales to drop sharply, and for an ordinary bookstore, this must be very fatal, and it will definitely close down in a few years, but Xinhua Bookstore has been open intact for decades, and there has been no sign of going out of business. <>

Because the background of Xinhua Bookstore is very strong, his establishment has also been supported by the state. The biggest income of bookstores** is from selling books, but Xinhua Bookstore is rarely able to sell books. In fact, everyone can see that on the surface, the turnover of Xinhua Bookstore is not as small as everyone thinks, after all, the textbooks and tutorial materials used in primary and secondary schools are all published by Xinhua Bookstore.

In other words, as long as someone is in school and someone is buying learning materials, Xinhua Bookstore will have income, so Xinhua Bookstore can hold on to it for so many years without going out of business.