What kind of partner should I look for at the beginning of my business?

Choose to be able to grasp the market orientation, have a certain economic ability, and don't just think that you will succeed at the beginning, but also face the end of failure. Don't let opportunistic opportunists take control of your finances.

Four criteria for selecting partners: "Character."

First, the value of the first.

Second, the work attitude.

Third, the fourth ability", these four conditions are indispensable.

How to find a suitable partner, here are a few points for reference, hope!

The first three views are the same, and the values of the collaborators must be the same.

The so-called three views are your world view and outlook on life.

Whether the values are aligned.

Sometimes, even if the collaborator is your good friend, it does not necessarily mean that your three views are the same. Because life is not enough to test your three views. But business involving the distinction of interests can be tested.

Especially in terms of values, we must have a bottom-line thinking in doing things.

For example, you can't do things that are illegal or illegal. You can't do business by deception, you can't do business by deception.

The second point is a shared vision, i.e., is there a common vision for the long term?

What are we going to make this company look like? Visions are big and small. For example, when many of our designers started their businesses, they wanted to become the most influential designer brand in China, and even wanted to be a luxury brand.

But the problem is that you have to find a partner who shares your vision.

The third point is to be principled in doing things.

So, in terms of doing things, what things can we be more inclined to do? What are some things you will definitely not do? What are the things to do and not to do? That's the principle of doing things.

The fourth complements each other in character.

In fact, there is no good or bad character, it only has suitable scenes. For example, some people are a little anxious, and some people are a little slower.

If two people are very anxious, they will often quarrel together. One rush and one slowness can make the pace of this thing develop just right.

The fifth point is professionalism.

Doing business always involves different professions, and some people are good at sales; Some people are good at internal management; Some people are good at product development; Some people are good at operations, and it is best to complement each other professionally. If everyone is good at the same thing, it will be difficult for the team to go far. Annihilation Town.

The sixth point is age.

I think it's better to have a certain age difference, and a lot of entrepreneurs nowadays like to get together with peers. For example, several classmates started a business together. Of course, this kind of entrepreneurship will not be successful, but there are several problems that will occur when starting a business of the same age.

First, because their life experiences are relatively similar, they tend to be immature when dealing with situations that they have not encountered and require life experience.

The better ones are the "three generations of old, middle and young". For example, if you are 25 years old now, it is better to find someone around 35 years old to partner with. There can be another 40-50 year old person on it. One is active; The older ones are very energetic, have experience in thinking, and have social resources.

The seventh point is about equity.

For example, when two people are partnered, the equity is set at 50:50. In fact, I have seen many such cases in reality, and it is not a good distribution ratio.

Be sure to have a size ratio. It's important that someone has the final say. In most cases, it is negotiable.

But in the end, if there is always one person who makes a decision on some issues that are very different from each other, that is the person with the largest equity.