How color personality is used in cover design

How does the cover design match the color according to the content? 1. Comparison between the subject and the background Generally speaking, in visual design, the characters will appear more eye-catching in the picture, but different characters have different visual feelings. 2. The contrast of the text should be designed to ensure that the text can directly form a good contrast with the text.

3. The contrast of the color block is adjusted and adjusted through the typesetting of the color block, generally speaking, when designing, the color block of a text should make the theme of the picture better highlighted, so that it can fully reflect the coordination of the main body of the picture and the Chinese characters in the foreground. Generally speaking, we need to use the typography of the text in the page, but of course we also need to pay attention to the use of color contrast between the color blocks, which can make the page more cohesive, and at the same time make the page look more comfortable and unified.

1. The combination of red and white color is the most alert, so the fire alarm uses these two colors as decoration. However, the warning color must be used with caution, depending on your actual application and determine the proportion. 2. The red type of middle school and black are also very integrated colors, and more of them are applied to visual decoration, which is noble, elegant, and mysterious.

For example, LG's chocolate phone. 3. Red and green are complementary to each other, and it can also be understood that the degree of contrast between the two is the highest, and the flexible use will make the picture appear harmonious and balanced. But don't use it too much, otherwise it will be too tacky, which is also the disadvantage of any complementary color that will be used too much.

PS: Any color has its own special answer to the use of the environment and collocation effect, there is no absolute statement, the theory just provides us with a basis, but the specific depends on the different users and the actual situation to decide.

1、chuangkit

chuangkit（..

You can find almost everything you want.

For example, such as this fashion magazine cover:

You can click on the selected element, and you can drag it at any time like ppt, and the operation is really super white.

2. Canva - can draw.

Canva is a great global design tool**, and even beginners can make high-quality posters based on templates.

First of all, there are a lot of template materials that can be referenced, and you can basically apply them.

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If you're not satisfied with the templates, Canva also has a free library of fonts, fonts, and illustrations, so you can create your own tall posters. The following picture is a combination of two templates, isn't it okay?

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Canva also has a lot of special effects tools available, so you can create high-end effects with just one click. (For example, we made the above picture into the style of Douyin).

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It's really super convenient, similar platforms also have Fanke Kuaitu, fotor** design, etc., all of which can make similar effects, and each platform has its own strengths and can be used in combination.

For example, the cutout function of Fanke Quick Map is very easy to use, and you can cut out the picture into a material with one click, which is very convenient:

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Of course, if you want to make a more compelling and professional poster, I still recommend that you learn the knowledge of graphic design and then combine these tools to play.

Finally, I would like to share some of the principles of design:

1. Alignment principle.

In layout design, alignment can make the visual effect unified, and the layout will look clear, neat and orderly, which is very suitable for beginners.

In the principle of alignment, there are left alignment, right alignment, center alignment, and end alignment, etc., which can make the picture more neat, clear and orderly.

Example - This poster uses a left-aligned approach:

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2. The principle of contrast.

The principle of referring to the slow and slow Nabi is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.

For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:

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3. The principle of noise reduction.

In a poster, in addition to the background itself, generally do not use more than three colors and fonts, which can make the whole poster look more concise and clear, and will not put visual pressure on the reader.

For example, this poster uses the principle of noise reduction:

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4. The principle of blank space.

Blank space was originally a commonly used technique in the creation of Chinese works of art, which refers to the deliberate blank space in the creation of calligraphy and painting art in order to make the whole work more coordinated and exquisite, leaving room for imagination.

At present, this function is also often used in posters and art design.

For example, the following posters are all effects using the principle of white space:

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