Market segmentation is actually right or wrong to categorize products!!

is wrong. Market segmentation is really not a simple categorization of products. Market segmentation refers to the division of customers in the market into several customer groups according to a certain standard, each customer group constitutes a sub-market, and there are obvious differences in demand between different sub-markets.

Enterprises that adopt the market segmentation strategy need to set up multiple departments, and the business objects, distribution, generalization and information exchange strategies of each department are formulated as much as possible in accordance with the characteristics of the sub-markets they serve.

Kind of Market Segmentation:

1. Geographical segmentation: It is a market segmentation according to geographical characteristics, including the following factors: topography, climate, transportation, urban and rural areas, administrative regions, etc.;

2. Population segmentation: It is a market segmentation according to demographic characteristics, including the following factors: age, gender, family size, income, education level, social class, religious belief or race, etc.;

3. Psychological segmentation: customer segmentation by variables such as personality or lifestyle;

4. Behavior segmentation: the evaluation of consumer behavior, and then segmentation;

5. Social and cultural segmentation: It is to segment the market according to social and cultural characteristics, and subdivide it mainly by ethnicity and religion;

6. User behavior segmentation: It is to segment the market, occupation, culture, family, and personality according to personal characteristics.

Wrong. The core of market segmentation is the target user, the so-called segmentation: is the division of user groups with different characteristics, and the characteristics of each segment group will be significantly different from other groups.

Then carry out targeted marketing promotion for different customer groups, so as to form feedback and profit optimization.

You don't know what you mean.

It's a segmentation of your likely consumer segments.

Basis: Differences in consumer demand. Market segmentation is the segmentation of the market based on the differences in consumer demand.

The heterogeneity of consumer demand is the basis of market segmentation. The criteria for consumer market segmentation include demographic segmentation, geographic segmentation, psychological segmentation, and behavioral segmentation. The criteria for producer market segmentation, including the size of the user, the purchasing power of the user, and the geographic location of the user.

Segmentation featuresBased on the statistical amount of traffic, the population is divided into different groups according to age, gender, etc. BIC uses this approach to recognize that different retailers target consumers of different age groups and income levels, and that different end consumer samples pursue different products, such as men and women who have different needs for shavers,**, advertising, and product display.

In addition to the world-renowned pocket lighters, BIC also launched the BIC Super Lighter in 2004 designed for barbecues and candlelit dinners.

The standard is that sales are behavioral needs.

1) According to whether the product is durable and tangible, it can be divided into non-durable goods, durable goods and services.

2) According to the classification of consumers' shopping habits, products can be divided into four categories: convenience goods, optional products, special products and non-desirable items.

3) According to the way Xiangliang products participate in the production process and the value of the production banquet, industrial supplies can be divided into three categories: completely entering products and industrial supplies, partially entering the products and industrial supplies not entering the products.

The market for new products can be divided into two categories: one is the market, the other is the market, and the commodity market is composed of the market for consumer goods and the market for means of production. Consumer goods market.

The consumer goods market is divided into two categories according to the object of consumption, namely the agricultural and sideline products market and the industrial consumer goods market, which is the link between production and daily consumption. Markets for the means of production. The market for means of production is the market between producers of means of production and those who demand them.

Its role is to meet the needs of various industries and various mausoleum departments for investment, vigorous production and operation of means of production, and to provide material conditions for economic development.

Summary. The market types are classified according to the different entities of the market.

1) Divide according to the purpose and identity of the purchaser (2), divide according to the role of the enterprise (3), divide according to the situation of the supplier of products or services (i.e., the competitive situation in the market), divide according to the nature of the consumer object (1), classify according to the final use of the transaction object (2), classify the monopoly competitive market according to whether the transaction object has a material entity (3), classify according to the specific content of the transaction object (4), and divide it according to humanistic standards.

The basis for dividing the market types is as follows: virtual and different, according to the different subjects of the market to classify. (1) Divide according to the purpose and identity of the purchaser (2) Divide according to the role of the enterprise (3) Divide according to the situation of the supplier of products or services (i.e., the frank competition situation in the market), divide according to the nature of the consumer object According to the different objects of the transaction (1) Classify according to the most popular and final use of the transaction object (2) Classify the monopolistic competitive market according to whether the transaction object has a material entity (3) Classify according to the specific content of the transaction object (4) Divide according to the humanistic standard.

According to the different uses of products, market types can be divided into: consumer market, means of production market and international market. 1.

The consumer market refers to the market that directly provides personal consumer goods or services to the final consumer, also known as the final demand market or the individual demand market. It is a market made up of individual consumers. This relationship between buyers and sellers in the market is like a family that we are familiar with in our daily lives, and it is carried out in our own homes.

2.The market for means of production refers to the market for the purchase of means of production for production. It includes the material and technical conditions such as raw bark branch materials, semi-finished products and manufacturing equipment used in the production enterprise; There are also service facilities such as transportation and ear search, communication means, and management agencies in all links of the production process.

3.An international market is a market in which the exchange of goods takes place between two or more countries or regions.

Market segmentation is based on the difference in (C) to classify the market into old divisions (C).

a.Middlemen.

b.Products. c.Buyer.

d.Seller. The concept of market segmentation was proposed by Wendell Smith, an American marketing scientist, in 1956.

Market segmentation is based on geographic segmentation: Businesses segment the consumer market according to their geographic location and other geographic variables, including urban and rural, topography, climate, transportation, etc.

The main theoretical basis of geographic segmentation is that consumers in different geographical locations have different responses to the marketing strategies adopted by the company, and to the marketing measures such as products, distribution channels, and advertising of the company.

Segmentation by demographic: It means that companies segment the consumer market according to demographic variables (including age, gender, income, occupation, education level, family size, family life cycle stage, religion, ethnicity, nationality, etc.). According to the psychological segmentation:

It is to segment the consumer market according to the psychological variables such as the consumer's life and personality.

Meaning: The famous scholar Lan Xiaohua believes that there are two extreme ways of market segmentation: complete market segmentation and no market segmentation; Between these two extremes, there is a series of transitional subdivision patterns.

1 Complete market segmentation.

The so-called complete segmentation means that each consumer in the market constitutes an independent sub-market, and the company produces different products for each consumer according to their different needs. Theoretically, only a small market with a very small number of consumers can be fully segmented, which is not economical for companies. Despite this, there is still a large market for complete segmentation in some industries, such as aircraft manufacturing, and it has become popular in recent years"Customized marketing"It is the result of the complete segmentation of the market by the enterprise.

2 No market segmentation.

No market segmentation means that the needs of every consumer in the market are exactly the same, or the company deliberately ignores the differences in the needs of consumers and does not segment the market.

As far as the consumer market is concerned, the subdivided variables mainly include geographical environment factors, demographic factors, consumer psychological factors, consumer behavior factors, and consumer benefit factors. There are five basic forms of market segmentation: geographical segmentation, population segmentation, psychological segmentation, behavioral segmentation, and benefit segmentation.

3.Break it down by one standard.

Segmentation by one criterion is to specify the criteria that have the strongest impact on buyers for products that are more versatile and less selective. For example, in the children's book market, the main factor influencing this market is age. First of all, the market can be divided into preschool children's market, school-age children's market, and juvenile book market according to age.

4.Comprehensive standard breakdown.

Most of the products are affected by a variety of consumer factors. When the enterprise segments the market, it selects more than two standards, and at the same time segments the entire market from multiple perspectives. For example, the milk powder market can be segmented by age, interests pursued, and timing of use.

Market segmentation refers to the division of the market into several market segments according to the differences in consumer needs in a wide range of markets, and different marketing strategies and product features are designed to meet the needs of different consumers. Market segmentation can effectively guide the market competition strategy of enterprises and improve the competitiveness of enterprises. In most cases, market segmentation allows companies to maximize their market share and revenue.

Take mobile phones as an example, mobile phones are a necessity in modern society, and the market is huge. In this market, there are many brands, such as Apple, Samsung, Huawei, Xiaomi, etc., although the mobile phones produced by these brands are to meet the functional needs of users to play, send text messages and surf the Internet, but different brands of mobile phones have different images and values in the hearts of Huai state users. Therefore, the mobile phone market can be segmented.

For example, Apple's iPhone is a high-end phone aimed at consumers with purchasing power, and it is relatively high. However, Apple has always maintained its leadership position in the high-end market by designing high-quality, high-performance, and minimalist phones. In advertising, Apple emphasizes more on the high-end quality and fashionable styling of the iPhone.

On the other hand, Xiaomi is a leader in the civilian market, with cost-effective products aimed at young people with a certain amount of spending power. In advertising, Xiaomi emphasizes the characteristics of high cost performance, good functions and affordable products.

This strategy of brand differentiation and market segmentation is very effective, because consumers often consider their own economic level, usage habits, needs and market atmosphere when buying mobile phones. Therefore, in market segmentation, product quality, and use goals are all important factors that are not clear and bichang, and targeted to meet consumer needs can bring huge market returns.

Not only in the mobile phone market, but also for consumer goods industries such as automobiles, TVs, and clothing. In the ever-changing market competition, providing unique products and services according to the needs of user groups is one of the important means for enterprises to gain market competitive advantage. <>

1. Definition of market segmentation: market segmentation means that according to the diversity of market demand and the difference in buyer behavior, the overall market, that is, all customers and potential customers, is divided into a number of customer groups with certain similar characteristics, so as to choose and determine their own target market;

2. The premise and role of market segmentation:

Premise: First, the difference in market behavior and the difference in buyer motivation and behavior determined by it requires market segmentation; Stuffy.

second, the similarity of market demand;

Third, the formation of a buyer's market forces enterprises to carry out market segmentation;

Function: First, it is conducive to consolidating the existing market position;

Second, it is conducive to enterprises to discover new market opportunities and choose new target markets;

Third, the products that are conducive to the enterprise are marketable;

Fourth, it is conducive to the development of appropriate marketing strategies and tactics for enterprises.