What are the specific reasons that affect the price of album design?

Cause. First, the company's design level.

Cause. Second, the number of prints.

Cause. 3. Degree of difficulty.

Cause. Fourth, the thickness of the paper.

Cause. Fifth, the company's positioning.

The factors that affect the design of the album are:

1. Because the imaging principle of the computer monitor is different from the imaging principle of the printed matter, there will be some color differences between the screen display and the printed product. In addition, even if it is a computer monitor, different models, brands and color parameters are different, which will lead to differences in color**.

2. Now the printing of products is the use of composite printing, because the composite printing can not consider the customer's requirements for color and adjustment. Therefore, there will be about 10% printing color difference in composite printing, but even if it is the same printing document and the same printing paper, each batch will produce color difference.

3. The drying speed of the ink in the printing process will be affected by the humidity, temperature and other environments, so different batches of printed products will be different due to the changes in different environments in different time periods, coupled with the poor technology used, the same document will be printed many times before and after the probability of a certain degree of color depth is different.

4. Printing on different materials, it will cause different printing effects and colors, which belongs to the physical characteristics of the material. In addition, when the paper is processed in the later stage, such as bright film or matte film, it will also affect its fineness.

1. Information thinking of the concept of "time": the recombination of the inner valley of information, the logical thinking of the language statement of the album, and the dynamic interpretation of the static theme into "time", so that readers can appreciate the process of spiritual feeling in the flippage.

2. Give full play to the inherent potential of the text, the overall orderly operation of the text, title, footnote, page number, etc., the font of the text, the use of the subtle feeling of font size, word spacing and line spacing, the combination of horizontal and vertical rows, and the dense rhythm and orientation of the text combination.

3. The selection and grasp of the character of the printed material, the visual feeling and tactile experience of the material, the unity of the character of the material and the expression content, the variety of maggots of the paper material, and the unity of contrast.

4. The accurate role of color character, grasp the consistency of color's personality and emotion and expression content, give full play to the visual effect of color in album design, and grasp the degree of color.

5. The expression of all visual images: the rational use of illustrations, charts, decorations, marks, symbols, ciphers, ornaments, points, lines, blanks, etc., the diversification and personalization of images and the spatiotemporal expression of image expression, and the visual expression of invisible content such as theories and data.

The design of the album should be based on the nature, culture, concept, and region of the enterprise itself, so as to reflect the spirit of the enterprise, spread the corporate culture, and disseminate information to the audience. Use the right creativity and presentation to showcase your business, so that the brochure can leave a lasting impression on consumers and deepen their understanding of the company. Many details in album design can reflect the state of an enterprise, so the details in album design are also very important.

mm, so as not to be cut when cutting. The text must be turned into a curve or a drawing frame. Do not use system words for text, if you use it, there will be white nodes at the intersection of strokes.

After the text is converted into a curve, pay attention to whether there are any lines jumping or overlapping between the words or lines. If there is a white node at the intersection of strokes, it can be handled as a loose instruction. Black text should not be overprinted.

2. The printing color cannot be required by the color printed on the screen or printer, and the customer must refer to the percentage of CMYK chromatography to determine the production coloring. At the same time, it should be noted that the CMYK chromatography produced by different manufacturers is affected by factors such as the paper used, the type of ink, and the printing pressure, and there will be differences in the same color block.

3. The same text is difficult to bend the eggplant file in different printing, the color will be different, the color difference is normal within 10% (due to the ink control will be different every time), large machine printing, take care of the other, if there is an old file to be printed, in order to avoid excessive color difference, can only refer to the company's digital color sample. The color difference of different printed products shall not be used as a reason for returning late goods.

4. Please try to avoid using the combination of dark color or full color for the color matching of the color block, otherwise it is easy to produce back printing after printing. Due to the small amount of business card printing, where there is the same large area of color on the front and back, it is difficult to ensure consistency and no ink spots, and it shall not be used as a reason for return.

5. The color of the shading or basemap should not be less than 10% to avoid the failure to present the finished product when printing.

The market for album design is not fixed. Different album design companies have different **. A good album design can give people a visually comfortable visual feast, and it will be more beautiful in the hearts of many people.

At this time, a good album design company is indispensable. Because there are many album design companies, it is necessary for them to highlight their advantages and particularities when designing albums to attract the attention of consumers. If you want this album design company to sell in Shanghai, you have to work hard in this place.

If you can work more on this, you will play a role in the design of this company.

What are the advantages and disadvantages of album designWhat are the advantages of album designWhat are the advantages of album designThe advantages of albums are mainly manifested in the following aspects:1The design of the album is a bridge for corporate communication, so the design is generally very cautious.

2.The album design should reflect the spirit of the enterprise from the nature, culture, concept, and region of the enterprise itself, disseminate the corporate culture, and convey the content of Zhenghuai to the audience. It should be noted that effective communication with the enterprise should be paid attention to when designing, which is the premise of brochure design.

It should be noted that when designing, it is necessary to pay attention to the effective groove with the enterprise. It should be noted that because design is the premise of brochure design, this is brochure design.

1. Color mode.

Vector works should also leave 3mm bleeding around them, and the color mode must be CMYK mode. After the print grade ** piece is done, give the printing house a picture in TIFF format. Vector files, large areas of black are recommended for four colors of black, because single black prints out black and gray.

The single black rubber trembling must be overprinted with black, otherwise it will leak white; The web design uses the RGB color model.

2. Process treatment.

If the album is designed with effects such as hot stamping, embossing, etc., these post-processing processes are handled by the printing house. However, before printing, it is necessary to draw the place of hot stamping and embossing on the drawing, make it into a monochrome document and mark the requirements, delete other parts of the document and store it with another insight, and send it to the printing personnel together.

Album design plays an important role in the company's internal and external publicity, if the company suddenly asks you to be responsible for making a album, what aspects should you communicate with the designer or design company? What should I pay attention to?

Preparatory Stage:

1) Proposal or proposal: collect and sort out the content and related information of the album that needs to be designed, and the designer can even communicate with the author or the author of the album, fully understand and select the relevant information, and put forward ideas and plans after discussion, which will be used as a reference when making decisions.

2) Market research: Market research refers to the work of systematically and objectively identifying, collecting and analyzing information in order to improve the decision-making quality of picture books, solve problems existing in design, or find creative inspiration. The content of market research includes copywriting research, field research, and special research, such as the collection and sorting of information on readers' frequent activities of readers of the same type of reading materials, readers, and potential consumer objects.

3) Design style positioning: After conducting preliminary creative and market research, you can take culture, art, society and life as the background, take the market as the goal, and the reader's psychology as the guide, determine the content including design ideas, design costs, design style and album positioning, and determine the final design plan.

Design phase. 1) Draw up a design sketch: the sketch is the premise of the machine operation, although the sketch requirements are not fine, but the sketch can best reflect the designer's knowledge and understanding of the form. Therefore, the production of sketches is also very important.

2) Cover design and layout design: The specific design of the album includes the cover design of the album (including text, graphics, and color elements) and the ring lining, title page, and inner page design (including specific layout design, header, footer, illustrations and text in the album), etc. In addition to the design of the album itself, the details and tedious work of typesetting, typing, error correction, and the layout of the text are also in progress at the same time.

3) Printing production: After the design work is completed, it will enter the printing stage, which is the most critical procedure. The designer should go to the printing factory to check whether the weight of the paper is enough, whether there are stains, whether the batch of paper has color difference, whether the binding is in line with the design, and whether the concentration and temperature of the glue binding are appropriate.

The following common problems will appear in the design of the album:

1.The typography is outdated. There is a large gap between the company's image and its peers, and it needs to be upgraded in time.

2.The content is piled up too much and is unfocused, which can neither express what you want to say nor convey what consumers want.

3.It doesn't have its own brand style, it's similar to other companies' album design, and it has no personality at all.

4.The budget cost is not high, but I want to be high-end and high-grade, so that the design effect is better.

5.Online search materials, everyone can use, it is difficult to show the overall strength image of the enterprise, to gain the trust of customers, 6I don't know how to print later, I want to use good craftsmanship and paper, but I don't understand it.

There may be a series of problems such as color matching, typography, etc.

It is not direct, but it will have an impact, and the main body and content of the propaganda that directly affects it is the core. However, if the quality is not good, it will also affect the effect of publicity. Waste of money.

Not directly, but it does.

After all, a good brochure can not only increase the chances of the product, but also provide more room for improvement for the enterprise. Therefore, it is very important to pay attention to the quality of the promotion of the brochure design.