What are the tips for designing a corporate brochure?

An excellent promotional album should give people the infection of art, the display of strength, and the emergence of spirit, rather than boring words and dull **. Let's talk about the eight skills of corporate brochure planning.

Zhonghui design original album design.

1. The surface of the album design should be generous and beautiful. The surface of corporate propaganda should be generous and beautiful, and the manufacturing should be exquisite. This will leave the customer with a boastful first image, and then trigger the customer's desire to continue reading.

2. Reflect the civilization and strength of the enterprise. The biggest effect of the brochure is to promote the enterprise, focusing on the brand civilization and strength of the enterprise. Use the best way to promote the civilization of the enterprise (the history of the enterprise, purpose, etc.), show the strength of the enterprise (honor, construction planning, products, equipment, execution, etc.), depict the prospect of the enterprise (enterprise planning, etc.), attract the attention of readers, and enhance the reader's attention to the enterprise.

3. Don't have too many inner pages. There are not too many inner pages, but rather concise and focused. If there are too many pages, people will be tired of reading them, so they can generally keep it at 5-10 pages. Focus on the planning of **, and explain it with concise words.

4. Increase the amount of information. If the company has to promote in some ** or what big **, then you should write down your company's big ** media on the Internet, so that if someone is interested, they can also go directly to ** or see TV ** when they will remember your company more deeply. This achieves the purpose of corporate publicity.

5. The language is concise, clear and targeted. Try to be as concise and clear as possible. Be able to plan some easy-to-convey slogans for the target audience.

6. It is best to print in color. Beautifully printed brochures can better show the style of the enterprise.

7. Paper requirements. In addition to considering the elements of planning and content arrangement, the printing of corporate brochures should also consider the printing paper and printing process, which will have a great impact on improving the taste and grade of brochures.

8. Common design style. It is necessary to reflect the characteristics of the company, be different from the conventional, and leave an in-depth image to the audience.

Zhonghui Design (professional brochure design company) answers:

Corporate brochures are an important tool to showcase the company's image, brand, products and services. A good brochure design can allow a company to win attention and full market share, here are a few corporate brochure design tips:

Overall design style: The design of the brochure should reflect the company's business philosophy and theme, and provide readers with a clear information structure. Choose appropriate colors, **, charts, and other elements to create an appealing page, and the overall design style should be in line with the company's brand image.

Production time and cost considerations: When creating a brochure, you need to consider the durability of the materials and the quality of the print, as well as the design (if any) and production within a fixed budget.

Use of Illustrations: The use of engaging and illustrations is one of the keys to designing a brochure. Combined with text-oriented media to achieve better reading results, readers can intuitively understand the company and form a deep cognition.

Storytelling: Tell a true story in a way that gives readers a sense of what the business is experiencing. It not only makes readers have a sense of identity with the company, and then customers continue to traffic to place orders, but also influences them to buy the company's products or services.

Use easy-to-understand language: Your brochure should use smooth, natural, and not oversimplified text to gradually increase customer interest in your company and make it easy for them to understand information points that otherwise seem complex and difficult.

Better User Experience: Dan Eggplant designers should focus their efforts on achieving a better user experience. In order to achieve this goal, the length of the design is clever, and any hints hidden in the reading and deliberate optimization are often conscientious feedback.

In short, a successful corporate brochure should accurately present the image and cultivate a deep sense of identity, and the needs of the client's audience should be considered when designing, and the appropriate goals and strategies can be formulated to achieve the desired results.

Zhonghui designs' original brochure design works.

Tips for designing a good corporate brochure are:

1. The corporate brochure should be well-made and beautiful.

The appearance of the corporate brochure should be generous and beautiful, and the production should be exquisite. This will leave a good first impression on the customer, which will trigger the desire of the customer to keep reading.

2. Fully demonstrate the cultural charm and strength of the enterprise.

The biggest role of the brochure is to promote the enterprise, focusing on the brand culture and strength of the enterprise. Use the best way to promote the company's culture (the history of the enterprise, purpose, etc.), show the company's strength (honor, construction scale, products, equipment, execution, etc.), depict the bright prospects of the enterprise (enterprise planning, etc.), attract the reader's attention, and enhance the reader's attention to the enterprise.

3. Simple and rich content page.

There are not too many inner pages, but rather concise and focused. If there are too many pages, people will be bored with it, so they can generally keep it on the page. Focus on the design of the first class, and explain it with concise language.

4. As many pages of information as possible.

If the company has publicized in some ** or what big **, then you should write down the propaganda of your company in which big ****, so that if someone is interested, you can also go directly to ** or see TV ** when you will remember your company more deeply. This achieves the purpose of corporate publicity.

5. The language is concise and to the point.

Try to keep the language simple and easy to understand. You can design some slogans that are easy to spread for the target group.

6. It is best to print in color.

Beautifully printed brochures can better show the style of the enterprise.

7. Paper requirements.

In addition to considering the design and content arrangement factors, the printing of corporate brochure design should also consider the printing paper and printing process, which will have a great impact on the taste and grade of Xigao brochure.

8. Unique design style of the ruler.

It should reflect the characteristics of the company, be different from the conventional, and leave a deep impression on the audience.

In album design, layout design is very important, because the album has a good, beautiful, and reasonable schedule to print high-quality albums. So what are the skills of layout design in album design? The following is the introduction of Zhonghui Design Company.

When designing the album, first of all, the theme of the album should be clarified, the theme not only highlights the content center, but also attracts users, with intuitiveness and distinctiveness, and secondly, it is based on the theme to improve the details of the content, and the details need to be clear and logical. For example, choose the right color, the right text, etc., and make it more visually effective after typesetting.

The design of the header and footer of the album.

Many people will ignore its header and footer when designing a picture book, but in fact, on the header and footer, you can also take care of it. In the header of the album, there are simple color blocks and lines, as well as text, which is not only a decorative role, but also a supplement to the whole page setting, it uses different color blocks to indicate page numbers, or columns, eye-catching and very unique. When designing, you can choose some elements specifically, change its style from the details, and it is best to choose some colors or elements that fit the theme.

Album grids and color blocks are used in the design.

Normally, there will be a lot of content on the album, such as text**, etc., sometimes for typesetting, you can add some grids or color blocks, which can be well distinguished. In terms of overall typography, Zhonghui Design (Beijing Zhonghui Avenue Consulting) is based on the grid for typesetting, which looks more orderly, and if you can add some color blocks, it will look more visual and will not look so monotonous.

Album ** design use.

**Jigsaw puzzle. In the design of the album, if you need more than one ** to express, you can simply put it together, like a grid, neat, with a sense of order. Pay attention to choose a higher quality and clearer **.

**Go to the basemap.

**Removing the bottom map is a relatively simple way to deal with it, and it looks like there will be a feeling of blankness. After processing, it can be better integrated with the layout and looks more spacious.

**Spreads. **The use of early spread pages is also a very common way, it is mainly on two adjacent pages, will ** cross, the folding page looks more graphic and impactful, but also to make up for the lack of text and**, it can be said to be simple and direct.

When it comes to the layout of the album, a few simple tricks can have a very good effect. In fact, design is not difficult, as long as you dare to innovate, I believe you can also design a picture album with great results.

Corporate brochures seem to be dispensable in many cases, but their role and significance are actually extraordinary, so what role does corporate brochures play in the development of enterprises?

The design of corporate brochure belongs to one of the construction of enterprise visual system, which is a kind of business card of the enterprise and a bridge to communicate with enterprises and customers. The role of the brochure is a bridge, used to communicate with customers and business owners, the brochure can perfectly show the corporate culture and products, all the real display of the enterprise, so that these ** with facts to prove the enterprise. When the company's employees go out to talk about business, it is difficult to be convincing without showing some real evidence.

Enterprises can display their own plants, advanced equipment, production processes, passed ISO, CE, RoHS certifications, their own products and product parameters on the album. The customer saves your beautiful book, and he will contact you when he needs your product, which can increase your sales.

Corporate brochure is the vanguard of the enterprise to support the image, must design out the brand personality, each enterprise culture is different, do not ignore the characteristics and artistry of the brochure design, such as this, then the production of the brochure is just imitating other people's things.

An effective brochure is a concentrated embodiment of the characteristics of the enterprise, but it has a focus according to the direction of use. Or pay attention to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis. In short, the purpose of its creation must be based on a unified purpose.

Even if it is a comprehensive sample, it must have core values.

Corporate brochures and product brochures are one of the important forms of enterprise and product promotion, most of the customers due to time and space problems, generally will not personally run to your company to let the chain inspection, therefore, the company's brochures and product brochures have absolute necessity.

Is a company brochure the single fastest and most effective way to let customers know about your advertising medium, addressing their biggest questions? Seek your company's corporate culture, discover potential products, and seek business opportunities. Positive company image publicity, are introduced by the brochure, for potential customers or long-term customers, the company's brochure can be described as a necessary promotional product.

Corporate brochure is one of the manifestations of marketing planning for their own products, for many customers, because of the problem of time and place, field visit is not a simple thing, so the company's album and product album is very necessary. Customers can use the product brochure to quickly and effectively understand the company's advertising and product content, and find answers to questions. So let's take a look at what you need to consider when designing a corporate brochure today?

1.Shape. The shape of the album mainly refers to the shape and interior (text, graphics, etc.).

The shape is generally rectangular or square, with a few special designs, which is determined by the opening of the magazine. Sometimes the aspect ratio can be adjusted within the allowable range of the paper to change the usual shape for the needs of the design. Sometimes the title of a book can be composed of several different fonts, but one of them should be the main one.

In addition to the function of description, text also has the function of graphics.

2.Word. The cover of a picture album can be without graphics but not without words, which not only have linguistic meaning, but also are abstract graphic symbols, which are a synthesis of point, line and surface design.

In the design, the text and graphics should be relatively concentrated in the layout, forming a rhythm and hierarchy in the reading, so that the text is compact and the graphics are flexible.

3.Hue. The choice of cover color is very important, because when a reader enters a bookstore to browse a book, the first thing that catches their eye is color.

The colors include red, yellow, blue, gray, black, gold, silver and other different colors, which constitute the colorful faucet on the cover of the magazine. Sometimes, in order to pursue a novel personality trait, it can be used on a conventional basis. The color of the album design is determined by the content of the book and the age and cultural level of the reading object.

For readers, due to different cultural literacy, ethnicity, and occupation, they also have different preferences for color.

4.Composition. The composition of the album design is the process of rationally arranging the text, graphics, colors, etc., and its Chinese characters play a dominant role, and the role of graphics, colors, etc. is to set off the title of the book.

In general, the text is arranged vertically, and Xiangsui has the characteristics of seriousness and uprightness. This is the traditional form of composition of Chinese books.

For enterprises, the design, quality and content of albums are the key points that affect the marketing effect. Its design should have a reasonable internal shape and appearance, the text is compact, and the graphics are full of soul; The color has personality and character, the composition is stable and culturally rich; Excellent quality, combined with corporate culture, can make customers satisfied and trusted; The content should be flexible, widely used, and sufficiently targeted.