What are the needs of customers? What are the aspects of customer needs

Physiological needs refer to the most basic needs of a person to maintain survival, including clothing, food, accommodation, etc.

Safety needs refer to people's needs to protect their own lives and property, and ensure their physical health. Therefore, the products you are promoting must be of acceptable quality, safe and secure, and able to help customers maintain or improve their safety status.

Social needs refer to the need to give and receive love and affection from others, or to be valued and accommodated. For customers, you can have the idea of meeting friends, exchanging emotions, or inviting customers to participate in group activities, rather than just trading.

The need for respect refers to the need for a person's social status to be stable and for an individual's abilities and achievements to be recognized by society. When communicating with customers, you should show respect for their opinions and try to make them feel like they. Understand the customer's needs, not to get him to buy things, but to let him know how to meet his needs.

Only then will you be able to get the customer's cooperation logically.

Self-realization needs, which are the highest level of needs, refer to the needs to realize personal ideals and ambitions, and maximize personal abilities. Most of these customers can be called successful people, and they want the company to expand, increase profits, and improve their status. Salespeople should be on board with their plans and supportive, and the products they offer should be helpful.

Do you really understand customer needs?

Customer needs are as follows:

(1) "Basic needs" and "dependent needs".

In real life, the so-called basic needs of life refer to food, clothing, housing, love, security, etc. If even these needs are not met, life will be unthinkable. It can be seen that this is the "basic need" of customers in real life.

2) "Tangible needs" vs. "intangible needs".

Customers have specific "needs" for a certain good or service, which is a "tangible need". Sometimes, however, the needs of customers are so subtle that they may not even realize that they do so. For example, if a customer needs a seller to talk about credit, and they feel safe and secure after buying the goods, and they have not been deceived, this is a need for a "sense of security", that is, an "invisible need".

In fact, the need for a sense of security is as important to a customer when dealing with a vendor as the need for a sense of profit. However, a sense of security is often closely related to factors such as confidence and image.

3) "Short-term needs" vs. "long-term needs".

If we look at the continuous changes in the sales time of products, the needs of customers can generally be divided into two types: "short-term needs" and "long-term needs".

"Short-term needs" usually refer to the demand for a certain fashionable good. For example, a plastic plastic ring called the hula hoop was once all the rage in China and was a fad at the time, but its peak sales lasted only a few weeks before it came to an end.

"Long-term need" is a permanent need. Photocopiers, for example, are such products. It is safe to say that whichever company can better meet the long-term needs of customers, this company's product sales will certainly be in a very advantageous position in the whole market.

Summary. 1. Product demand 2, service demand 3, experience demand 4, relationship demand 5, success demand

1. Product demand 2, service demand 3, experience demand 4, relationship demand 5, success demand

How to establish a good sense of customer service?

1. Grasp the customer's heart: (1) Understanding the psychology of the other party is the premise of good communication with people. Only by understanding and grasping the psychology and needs of the other party can we be targeted in the process of ditch meridians; (2) If you can do what they like, the other party may regard you as their confidant, and the problem may be better solved or at least half of your success has been achieved.

2. Remember the guest's name: (1) Remembering the guest's name can make people feel happy and have a sense of satisfaction, which is a very useful magic weapon in communication; (2) Remembering the guest's name can touch the other person's heart more than any kind words. 3. Don't be stingy with your "high hat":

1) The deepest desire of human nature is to have the appreciation of others, and this is what distinguishes human beings from other animals; (2) Wear a "high hat" to guests often, maybe you will change a person's life;

3) With this method, the potential of people can be further developed, so that people wearing high hats have a sense of being valued. 4. Learn to listen: (1) You should pay full attention to the importance of "listening" in communication, you can be good at expressing your views and opinions, grasp the hearts of customers, and make guests understand your views and opinions.

That's only half the battle for your communication. The other half of success is being a good listener to your guests. (2), whether to listen is an important sign of whether a person will communicate with others, whether to reach real communication with others, to be a loyal listener, and at the same time, let the guests understand that you are listening, whether it is praise or complaint, you have to take it seriously.

5. Pay your sincerity and enthusiasm: (1), people always exchange hearts for hearts, you only have to be sincere to others, guests may be sincere to you;(2) While treating guests sincerely, we must also have enthusiasm;(3) Only with your sincerity and enthusiasm can communication be successful. "Sincerity" is a necessary condition for communication to be successful.

The needs of customers include but are not limited to: 1. Tangible needs: customers have specific needs for a certain product or service, which belongs to tangible needs;2. Intangible needs:

Customers need the seller to talk about credit, they feel safe and secure after buying, and they have not been deceived, which is a need for a "sense of security", that is, an intangible need;3. Short-term demand: Short-term demand usually refers to the demand caused by a certain fashionable goods, such as the popular hula hoop;4. Long-term demand: Long-term demand is a permanent demand, such as an indispensable printer for enterprises.

Abstract: First of all, this kind of customer demand is the requirements and standards put forward by customers from their own needs or product requirements, or the quality of services.

What is customer demand.

First of all, this kind of customer demand is the customer's requirements and standards from their own needs or product requirements, or the quality of services.

Secondly, generally speaking, this kind of merchant must start from his purpose to his requirements and provide them with high-quality goods or services.

The essential needs of customers are two kinds, one is product and the other is service.

Customer needs: Customer needs are often multifaceted and uncertain, and need to be analyzed and guided. Customer demand refers to the process of gradually exploring the desire, use, function and style of the customer to buy the product through the long-term communication between the buyer and the seller, and describing and displaying the vague understanding of the customer in an accurate way.