Who is the founder of Tea and Beauty ?

Founder of Tea and Joy Lu Liang.

In order to make a living, he only started to create Chayan Yuese at the age of 35, and after the fire came out of the circle, he was hotly searched, watched, and discussed, but Lu Liang just wanted to keep a low profile and stick to opening more than 500 stores in Changsha.

After repeated failures, he founded a Chinese-style milk tea shop at the age of 35. Born in Changsha, Hunan Province in 1978, Lu Liang is an authentic Changsha gentleman. Straightforward, stubborn and high-profile with love and show, this is the typical characteristic of Changsha's "Brother Man".

Lu Liang obviously does not have the personality of "Changsha Mange", pragmatic, simple and unassuming, with a slightly "comic" temperament. Before the age of 35, Lu Liang was an ordinary person, in order to make a living, he engaged in various jobs, did cultural and creative work, set up stalls and painted, opened braised meat shops, joined tea shops, etc., but all ended in failure.

Party A and Party B have done it, but they haven't made any money", Lu Liang said, stumbling, people are middle-aged, old and young, nothing has been accomplished, and the pressure of life has always been with us.

Lu Liang. Out of his love for ancient culture, Lu Liang founded the "Tea and Beauty."

When this brand was made, after careful consideration, antique elements were added, and the logo had a woman in ancient costume holding a fan, which looked very graceful.

In recent years, with the continuous development of the tea industry, the model of "Chinese tea made in the West" has been welcomed, so that brands, including tea and beauty, mainly Chinese tea drinks, have gained living space.

Tea and pleasant style:

The VI design of the tea face and pleasant color is made of Chinese style elements.

The style and store decoration, tea and pleasant color, and after the company's various product names, raw material design, style design schemes, peripheral product development and design, etc., continue to maintain this design style.

Lu Liang bought the court painter Lang Shining in turn.

and other famous paintings that cost millions in total. The founder, Lu Liang, stated that he should not only draw a picture of thousands of miles of rivers and mountains on the cup.

The poster of the tea and pleasant color store is also an ancient wallpaper level.

Tea and beauty are open in more than a dozen cities such as Changsha, Wuhan, Guangzhou, Chongqing, and Chengdu.

The headquarters attaches great importance to the quality of the product, every cup of drink in the store is made of high-quality materials, selected high-quality tea gardens, and the added cream is imported Anchor animal whipping cream, the entrance is delicate, easy to digest, suitable for all ages. In addition, every cup of milk tea in the store is freshly made and sold, and it is never used overnight to fill up the raw materials.

Brand reviews. When brands do publicity and marketing, they have their own themes that they want to express, but advertising is for everyone, and it is natural to consider the feelings of the vast majority of people. The social impact that may be caused should not be ignored for the sake of publicity.

It's okay to be creative and clever in marketing, but you can't break the bottom line. Abiding by laws and regulations, respecting public order and good customs is the red line and the bottom line. Any means and routines that try to challenge the public's bottom line and break through the boundaries of humor will not only fail to add color, but will be counterproductive.

Headquartered in Hunan, its address is located in Area B, West Lake Cultural Park, West Lake Cultural Park, Fenglin 1st Road, Yuelu District, Changsha City, Hunan Province. The brand originated in Changsha, it is understood that its stores have quickly covered many cities across the country, including Hebei, Liaoning, Xiamen, Beijing, Tianjin, etc., with a number of up to 600, adhering to the "health, quality, professional" business philosophy, favored by many investors. Click here to learn more about the franchise program.

Lv Liang is the founder of Chayan Yuese, the chairman and general manager and legal representative of Hunan Chayue Cultural Industry Development Group.

Character experience: In 1991, he entered Changsha No. 6 Middle School for the first year of junior high school and graduated from high school in 1997.

In 2013, he founded a new type of tea drink - tea and beauty.

On October 23, 2020, Lu Liang changed the tea list to two editions, winter and summer.

Brand features. Tea and Joy Brand, registered on March 28, 2015. Founded in March 2015, Chayan Yuese is a brand of Hunan Changsha Chayue Catering Management, which focuses on tea drinks and desserts, according to the beverage creative milk tea shops in Hong Kong, Guangdong and Taiwan, and uses compound innovative thinking to launch the latest generation of three-dimensional composite catering formats.

Tea is finally no longer the milk tea exclusive to Hunan people.

On December 1, 2020, the first store in Wuhan will be officially opened in Wuhan Tiandi Xintiandi Plaza. In addition, five stores, including International Plaza Store, AEON MALL Jinyintan Store, Wuhan Huayuan Road Store, AEON MALL Yang Yeliang City Jinqiao Store, and Wuhan Zhongshan Dayang Baiwuwang Store, will also be opened from December to January.

These stores will cover the three areas of Wuhan: Jiang'an, Jianghan and Dongxihu. As the first 6 stores to open in Wuwei Houhan, they all have different theme concepts.

The fresh green tea base, coupled with dense milk foam, is sprinkled with green tea powder, and it feels very ordinary to see if the introduction is introduced, but it is really super delicious. It's delicious but not greasy, and you can choose it if you want to satisfy your cravings and are too sweet and greasy. Matcha Portuguese, Fengqi Green Cinnamon, Qianqian Macaron, Osmanthus Lane, Youlan Latte, Sumano Ceylon, Manyue Langshan.

Founded in 2017, the company is headquartered in Changsha, Hunan Province, and opened more than 200 direct-operated chain stores in early 2020; Although Chayan Yuese was founded only a few years, it has won the love of many customers with its unique visual style, high-quality ingredients, and cordial and dedicated service"The brand influence has long spread to the whole country.

Lu Liang. In 2013, the founder of Tea Yan Yuese, Lu Liang, loved ancient culture, so he took the ancient style as the theme in the decoration of Tea Yan Yuese. With the development of China's economy, various cultural products in China have also developed, and young people are becoming more and more fond of ancient culture and have a sense of pride in ancient culture.

After these young people saw the pleasant color of the tea, they were very surprised, and thought that this bubble tea shop had an ancient taste, so they frequented this shop. Although Lu Liang attaches great importance to the decoration of the store, but also does not despise the development of milk tea, over the years, the tea face and joy have developed a lot of delicious freshly made tea, which has won people's recognition.

Behind the trademark dispute between Chayan Yuese and Chayan Guanse, there is actually no winner, Chayan Guanse failed miserably in this case, and lost the few remaining passers-by, and the brand of Chayan Yuese has also been seriously damaged, so this case is actually a lose-lose situation.

First of all, according to the relevant survey results, the trademark of Chayan Guanse was actually registered earlier than the trademark of Chayan Guanse, but when the trademark of Chayan Yuese was registered, the trademark of Chayan Guanse was not famous at all, and not many people knew what this business did, but it was Chayan Yuese that became popular all over the country with excellent products.

Then, after the tea and the color became popular, there were a lot of imitators, the most excessive of which is the tea and the color, the tea and the color directly used the decoration style and trademark appearance similar to the tea and the color of the wine, from the menu to the drink are sparing no effort to learn and imitate, and even bold enough to open directly on the opposite side of the tea and the color, I have to say that the tea and the color is really shameless.

Secondly, Chayan Yuese was already very angry when it was touched porcelain, and as a result, Chayan Guanse actually sued the wicked person first and took the initiative to sue Chayan Yuese, on the grounds that Chayan Yuese infringed on the trademark of Chayan Yuese, but although the trademark of Chayan Yuese was registered earlier than Chayan Yuese, this does not mean that Chayan Yuese is plagiarizing Chayan Yuese, and Chayan Guanse is imitating Chayan Yuese, and it is also after Chayan Yuese became popular that it began to make similar drinks. Netizens also felt very ashamed of their behavior.

Finally, at present, Chayan Yuese is innocently implicated, which is a great damage in itself, and the brand image has also been damaged, and Chayan Guanse is lifting a stone to shoot himself in the foot, even if Chayan Guanse is bankrupt, it is also to blame, so there is no so-called winner in this case, and this time the lawsuit has led to a great impact on both parties.

Tea and Joy are the final winners, because Tea and Joy are the original, and all the others are pirated.

Tea is the winner, because the brand has opened many branches, and business is as good as ever, and consumers are more likely to recognize the brand.

I think the final winner is the tea face and the joy of the tea, because the tea face is a very old idiom that has been used for a wide period of time