Just after Double 11, the three squirrels were complained about in large numbers, what problems did

There are insects in the food, the number is too small, there is a price difference, there is a shortage of catties and two, and the packaging is damaged, and many other problems have been complained by many consumers.

Some consumers bought moldy and spoiled three squirrel products, suspected of food safety problems, and some consumers ate insects in the products of three squirrels, which is also its problem, and food safety problems cannot be ignored.

Because many of the products sold by the three squirrels had serious quality problems. These include moldy spoilage, long hair, canned fruit eating insects, almond products have insect eggs.

This can affect the company's reputation and could also lead to a decline in the company's performance. Any company needs to operate more standardized, and it also needs to comply with laws and regulations in the process of operation. Because only in this way can we obtain the recognition of the relevant departments, reduce the risk of bankruptcy, and truly bring benefits to consumers.

The three squirrels were indeed able to gain a high profile in the food industry and successfully achieve their original development goals. Not only does this business have a greater impact, but it is also able to gain the favor of consumers. Three squirrels were caught in a food safety storm and were complained by a large number of netizens, what impact did this have on the three squirrels company?

I think there are three implications:

oneThis will cause the company's growth to be hindered.

This incident will indeed have a relatively negative impact on the company, and it is likely to cause the company to be unable to achieve more long-term development. One of the implications is that it will certainly affect the company's growth prospects, and it is highly likely that the company will face greater resistance to growth. Because food safety issues will be regulated by the relevant authorities, and it will also attract our attention.

Second, this will cause damage to the company's reputation.

The second impact of this on the company is that it will certainly damage the company's reputation and may prevent the company from having a higher reputation. Because consumers will not only question the company's production and operations, but also further doubt the company's development philosophy, which will lead to the company's failure to gain consumer trust. <>

When the case is proven to be true, the company will face punishment from the authorities and will not be able to obtain forgiveness from the consumer in a short period of time. Because consumers do trust the company and think that the company is accountable to them. But the company not only disappoints consumers, but also makes them feel as angry as anything else, so it is likely that more customers will stop supporting the company.

These are the three impacts that I analyzed.

Resulting in a decline in word-of-mouth, turnover, etc. led to word-of-mouth**, and Liang Lao's image in the hearts of consumers plummeted; When turnover drops, consumers will buy less of the product, which will lead to a decrease in turnover.

Three Squirrels is the most popular brand of nuts.

As a brand originated in Anhui Province, it has always been loved by the majority of consumers, among the snack brands, the sales of three squirrels are the highest, and they are much higher than other businesses. Consumers trust the three squirrels very much and would rather spend a little more money to buy the products of the three squirrels, but it is such a large snack company, but the product is unqualified. Some consumers complained that the food they bought was moldy and spoiled, and some customers even ate insect eggs, which had a very big impact on the brand image of the three squirrels.

Especially during the Double 11 promotion, the number of complaints from the three squirrels was very large, which also shows that the brand is not as good as before, it is going downhill, and the quality control is very poor, which makes consumers very disappointed.

1. There are many snack brands like this on the market.

Consumers have many choices, but only choose to buy three squirrels, indicating that consumers trust the brand very much, but the merchant has failed to live up to consumers' expectations, the product quality is not up to standard, affecting the dining experience of consumers, and the follow-up three squirrels must compensate customers.

2. Food safety has always been the top priority.

Consumers must ensure safety and hygiene when buying snacks, not to mention how they taste, and I believe that everyone does not want foreign objects when eating. As a business, product hygiene is the most basic, and it is also the principle and bottom line.

3. Since consumers have purchased substandard snacks, of course they will complain.

The quality of the goods purchased in the live broadcast room is sometimes difficult to guarantee, not only will it have an impact on the brand, but also have a certain negative impact on the anchor himself, such a food safety problem is very serious, I hope the company will pay enough attention to it, actively solve the problem of customer complaints, and give a satisfactory answer to the person who consumes the stool limb fee.

Have you ever purchased a product from Three Squirrels? What do you think of the taste?

There are particularly serious problems, the brand has mildew and deterioration, insect eggs have appeared in the food, the quality is not up to standard, and the quality of the production and companion products is not up to standard, which harms the legitimate rights and interests of consumers.

There is the problem of mold and deterioration, some consumers bought three squirrels after the old tour, found that the product has been moldy and spoiled, there is no way to eat, there is also a problem of insects inside, some consumers bought three squirrels a product, after opening it found that there are insect eggs and finch pins in the noodles, and there is no way to eat things at all.

The food did not change its safety, there was a moldy situation, and there was also a deterioration situation, and the nuclear hidden rock food had changed from the previous taste, and there was no inspection of hygiene, nor did it check the deterioration of the food.

According to the investigation report, the products of the three squirrels are unqualified, which has caused a lot of impact in the market. Three squirrels currently have a relatively large strength in the market, especially their dried fruit products, which are well received by many consumers. However, the results of this spot check were very bad, which seriously damaged the interests of consumers.

First of all, I think the three squirrels should carefully check their product lines and strictly control the quality. Only in this way can we reduce the failure rate of our products. If you don't pay attention to this aspect and don't strictly control the quality of your products, it will have a great impact on yourself in the end.

Secondly, the products that have been produced should be inspected, and all unqualified products should be screened out. In this way, we can ensure that our products are safe and secure, and will not cause harm to consumers.

How to ensure food safety issues?

First of all, from the perspective of the industry, food manufacturers must strictly control their food production safety from the source, and constantly improve their sense of responsibility and safety awareness, so as to improve the pass rate of their products and not harm consumers. Vegetarian food Alibaba store consumers should also continue to improve their safety awareness, when they find that they buy problematic goods, they should learn to protect their privacy in time, otherwise they will definitely be harmed by food. When dealing with problematic goods, we must communicate with the manufacturer in time and feedback the problem to the manufacturer, so that our rights and interests can be protected.

Summary: Food safety is not only related to the safety of you and me, but also affects the future and destiny of the country. Because we must strictly grasp the health of food, only from the source to ensure the health of food, then in the end there will be no impact.

We must also improve laws and regulations and improve the corresponding systems. Only in this way can you find problems that you can rely on the law. Not only can we solve the problem in time, but also ensure our own rights and interests.

It is necessary to strengthen the control of food stores, raise the threshold for food to enter the market, and strictly control the process of food production, management, packaging, and sales.

In order to ensure food safety, the relevant departments should increase the intensity of spot checks, and conduct random inspections of each batch from time to time without greeting. And it is necessary to punish in a timely manner.

For the three squirrel open pine nuts were sampled to unqualified food safety problems is very serious, first of all, the enterprise should attach great importance to it, and then the regulatory authorities must be strict.

Because there are more sales channels now, coupled with the fact that these manufacturers are not rigorous when making products, there is no way to ensure product quality, and there is a problem with product safety.

The supervision of the regulatory department is not in place, the fine is not large enough, it does not have any impact on the enterprise, the corresponding law is not perfect, and the source of food is not guaranteed.

This is because many people have a fluke mentality, the legal awareness is very weak, and there are no strict requirements, so it will cause frequent food safety problems.

After the frenzy of Double 11, the three squirrels, as a major e-commerce brand of domestic snacks, will definitely be profitable in this shopping frenzy. However, it didn't take long for the three squirrels to be frequently exposed by consumers to eat insects and nuts moldy, which made many netizens feel very scared. Previously, the three squirrels had been exposed to unqualified food additives many times, and food safety was worrisome, which also made many consumers gradually cold to this e-commerce giant.

So why have the three squirrels been exposed to food safety problems many times? Let's take a look!

As a brand that includes a variety of nuts, meat, bread and snacks, although Three Squirrels independently develops its own products, most of the food will be handed over to the contractor for OEM production. Therefore, in the face of so many OEMs and so many links, the management scope is wide and the management is difficult. In addition, the transportation conditions of e-commerce brands are also particularly important, so if enterprises neglect to control these links related to food quality, food safety problems will easily occur.

In fact, domestic food safety problems are not uncommon, because many domestic enterprises do not have a strong sense of food safety, and the supervision of relevant departments may not be enough or there are omissions, so it is easy to cause frequent food safety phenomena. What's more, as a large snack brand, Three Squirrels still often has food safety problems, which needs to be reflected.

Therefore, not only the relevant departments need to strengthen the supervision of various foods, enterprises must also establish a good sense of food safety from the root, control the food safety of all links, the most effective way is to set up a quality supervision department, and the supervision of information, improve the efficiency of supervision. Only when food safety is done well can we regain the trust of consumers, and it is also an important factor for the long-term survival of the brand.

Because they do things very perfunctory, and because the control is not too strict, and it is also very unhygienic, so this situation will occur.

Because this brand lacks supervision of food hygiene, it will be the first safety issue.

Because their brand awareness is relatively high, they don't think too much about safety factors when making some products.

There is a problem with product control, there is no strict production line, there is no strict product control, so there will be problems.

In the ** of the decline in snack food sales, Three Squirrels, as a food e-commerce company, was born out of thin air and once became the first in the whole industry of online and offline nut snacks. Known as the "No. 1 National Snack", the people once commented on the three squirrels: the success of Amway consumers have developed a good habit of eating nuts.

However, in recent years, the three squirrels have often been caught in food safety storms.

A series of food safety problems such as excessive cyclamate, added drugs to food, and excessive pistachio mold have gradually been questioned by people about the three squirrels that once became the first in the industry. Three squirrels fell into a food safety scandal, causing its market value to fall by 15 billion from its highest point. has been caught in food safety turmoil many times, which has greatly reduced the company's market value.

Complaints about 874 three squirrels were caught in a food safety storm again

The three squirrels that used to be infinitely beautiful are now caught in the storm of food safety many times. Nearly 1,000 complaints have once again questioned the food safety of the three squirrels. Among them, the most complained is that all kinds of things are eaten in food, such as, insects, eggs, plastics, steel wires and some unknown objects, the food safety problem of three squirrels, not only foreign objects eaten in food, which are only recognized by ordinary consumers.

There are also problems with food mold exceeding the standard and food carcinogens exceeding the standard through the inspection of the relevant departments. <>

What is the impact on the company

The ongoing food safety scandal has led to a serious decline in people's favorability of the three squirrels. This time, nearly 1,000 complaints evaporated the market value of the three squirrels by about 15 billion. It can be seen that the continuous food safety problems have a great impact on the three squirrels.

If this situation is allowed to continue, the future of the three squirrels is estimated. How glorious it once was, how bleak it will be in the future. For food safety problems, perhaps the OEM model of three squirrels is the main cause of food safety problems.

Because it is very difficult to supervise decentralized foundries, this also poses a hidden danger to food safety. <>

The reason why the three squirrels have been caught in food safety storms many times

The three squirrels have been caught in food safety turmoil many times, so the disadvantages of the OEM model have been exposed. The OEM model is too scattered and difficult to supervise in place, so a series of food safety problems have emerged. An expert in fast-selling new retail said:

The three squirrels are potentially dangerous in terms of production, processing, transportation, storage, etc. Therefore, in addition to strengthening the supervision of foundries, we should also improve the risk management and control of the first chain. Experts say very well, only from these aspects, can we really remove the hidden dangers of food safety.