Why does mooncake packaging design also need to keep pace with the times?

As a holiday gift, mooncakes need to keep pace with the times, and only in this way can they keep them fresh.

From ancient times to the present, when visiting relatives and friends, they will prepare a meticulous gift, a decent gift, and an exquisite gift box. The main consumer age in the modern market is gradually getting younger, and young people have become the main force driving market consumption. Therefore, the design of the packaging box should be in line with the aesthetics of young consumers.

Young consumers keep up with fashion trends and are open to all kinds of new things.

The design of the gift packaging box must be combined with the current development trend of the times, combined with modern popular elements, and added patterns and words to attract consumers to buy. The times are advancing, and gift packaging boxes naturally have to keep pace with the times.

Normally, after eating the moon cakes, the packaging is useless, most of them will be thrown away, if the packaging is given more functions in the design, it can make people stay hungry after eating the moon cakes for other purposes, for example, the packaging can be designed as a candy box and other shapes, so that the moon cake packaging can be used as a candy box alone. Second, the packaging materials can be used as moon cake packaging materials are a lot, often used in Chinese moon cake packaging design materials are wood, paper, plastic, metal, etc., different materials have different characteristics, can also make different shapes, design can be combined with a variety of material characteristics, such a design will give people different feelings. Third, the design of the shape containing the meaning of the moon cake has become a way for people to express their emotions, usually with a good heart, then the design of the packaging can work the modeling, with the shape to directly express people's minds, such as can be designed as the shape of the heart, this meaning can be said to be expressed very straightforwardly.

Fourth, the way of combining can be used, which includes two aspects: one can be combined for modeling, and the other can be combined for function. The combination of shapes can also be combined in a flat way, and a vertical combination can also be used. For example, the outer packaging uses a square box, and then the inside uses a fan-shaped box, and it can form a circle.

The combination of functions can be leaked so that each independent package has its own function, and can be combined to play a certain function. The above methods can be used in Chinese moon cake packaging design, it should be noted that the design should consider the needs of the market, consider the preferences of consumers, and also consider how to reflect its connotation.

Moon cake is not just an ordinary food, it carries the cultural heritage of thousands of years in China and inherits the cultural history of China for thousands of years. This requires the packaging design of moon cakes to be combined with modern culture to reflect China's traditional culture, when it comes to the performance of traditional culture, it is inseparable from the embodiment of China's quiet Wang Bureau cultural elements. The elements of moon cake packaging design reflecting the traditional cultural enlightenment can be considered from three aspects:

One is the text, the second is the color, and the third is the pattern.

Every product needs packaging, packaging in the commodity competition is more and more important, packaging is not only to protect the goods, but also to reflect the national culture, the following is a brief introduction to the moon cake box packaging design style of several methods.

Clause. 1. Functional diversification design method.

The general moon cake box is thrown away after the moon cake is eaten, if you design a multi-functional packaging box, the packaging is exquisite, after the moon cake is eaten, the packaging box can also hold candy melon seeds or something. It can also be designed in the shape of a toy, after the moon cake is eaten, the moon cake box can be used as a child's toy, so that it can attract the attention of housewives or children, which is a good choice.

Clause. Second, the packaging reflects the elements of Chinese style.

The design style of the moon cake box packaging family should reflect the national culture, which can improve the grade of the moon cake. For example, if you add a pattern to the top of the box, the peony flower is the national flower, and if you can add the national flower, it will be good. You can also add ancient costume patterns in film and television Qi Chun's works to the packaging box, giving people an antique Zhaozixing style.

You can also add other patterns, which are all good.

Clause. 3. Refer to the law of things.

When a single mooncake is individually wrapped, the model can choose a symbolic shape and add other characteristics to the design.

Clause. Fourth, absorb the advantages of the design method.

There are many packaging materials for moon cakes, such as iron, wood, plastic, etc., and there are many varieties of materials, and the characteristics of various materials are different. The design of the carton is combined with the advantages of iron sheet, and the packaging designed gives people a very high-end feeling. Perhaps a more environmentally friendly and high-end material will be developed in the future, which will be more in line with the needs of moon cake packaging materials.

The packaging design style of moon cake boxes should also continue to adapt to the packaging requirements of moon cakes, and constantly improve in order to meet the needs of manufacturers and consumers, and the product development of moon cake boxes can develop more perfectly.

Good material, good packaging design, highlighting the quality of the process = good moon cake packaging segment, so it is very important to choose a powerful moon cake box packaging box manufacturer, which directly affects the sales of moon cakes.

After all, for Chinese, the Mid-Autumn Festival moon cake is not so much a food, but a culture, a kind of communication feelings, the transmission of friendship sustenance, carrying the blessings and good hopes of generations of hundreds of Li Ranlead, so the packaging design of the moon cake box reflects a moon cake culture, a good moon cake box packaging design can add the cultural taste of the moon cake, which is conducive to the sales of moon cakes.

Zhonghui Design (professional packaging design company) answer:

Creative positioning plays a central role in the whole operation process of mooncake packaging design. The positioning of moon cake packaging design must be based on the characteristics of the product, marketing planning objectives and market conditions to determine the focus of information performance and image performance.

Usually, after the design planning department integrates the detailed marketing plan, it is necessary to further screen, summarize and analyze the plan, find out the entry point of visual performance, highlight the characteristics, strengthen the focus, and try to carry out creative performance from different perspectives, and finally select the best design plan.

Packaging Design Concept:

Under the guidance of modern design positioning theory, the method of conception is to make key breakthroughs from a certain level and a certain angle, so as to produce specific design processing forms. At the heart of a packaging design idea is the question of what to represent and how to behave it.

In order to successfully find the perfect answer to these two questions, it is necessary to solve the problems of four links: the focus of expression, the angle of expression, the method of expression and the form of expression. Generally speaking, the design goal is the focus, the breakthrough of the design is the angle, the design tactics are the techniques, and the design is the form. Packaging design can try to conceive and design from the following aspects:

Logo-inspired. Start with the name of the product and use it as the main design element to create a creative idea.

Start with the raw materials of the product. Take a holistic approach. At present, the application of this design technique is very wide in the field of packaging design, such as: the packaging of various fruit juices uses the realistic image of its fruit raw materials.

Start with the origin of the product. The exotic customs, landscapes, and pastoral scenery of the raw material production area are used as visual elements to attract the attention of the audience.

Start with the use case of the product. Taking the use form as the starting point, the association design elements can make people feel immersive.

Start with who the product will be used for. Understand their interests and tendencies, and look for appropriate expressive elements to express them. For example, men's products have a rugged visual identity, while young girls' products have youthful visual symbols.

Take advantage of the aesthetic graphic image that people like to see. For example: beauties, flowers, animals, landscapes, ethnic customs, etc.

Serial design from the perspective of the company's image. Based on the overall image of the company, pay attention to the unity and continuity of the company's image and product packaging.

Design ideas are made of characteristic color compositions. Analyze and study the colors to appear in the design, and arrange them reasonably, so as to create unique color characteristics and product styles.

In short, good packaging design is the sharp edge of product market development.