What are the principles of mooncake packaging design?

Zhonghui Design (professional packaging design company) answer:

Creative positioning plays a central role in the whole operation process of mooncake packaging design. The positioning of moon cake packaging design must be based on the characteristics of the product, marketing planning objectives and market conditions to determine the focus of information performance and image performance.

Usually, after the design planning department integrates the detailed marketing plan, it is necessary to further screen, summarize and analyze the plan, find out the entry point of visual performance, highlight the characteristics, strengthen the focus, and try to carry out creative performance from different perspectives, and finally select the best design plan.

Packaging Design Concept:

Under the guidance of modern design positioning theory, the method of conception is to make key breakthroughs from a certain level and a certain angle, so as to produce specific design processing forms. At the heart of a packaging design idea is the question of what to represent and how to behave it.

In order to successfully find the perfect answer to these two questions, it is necessary to solve the problems of four links: the focus of expression, the angle of expression, the method of expression and the form of expression. Generally speaking, the design goal is the focus, the breakthrough of the design is the angle, the design tactics are the techniques, and the design is the form. Packaging design can try to conceive and design from the following aspects:

Logo-inspired. Start with the name of the product and use it as the main design element to create a creative idea.

Start with the raw materials of the product. Take a holistic approach. At present, the application of this design technique is very wide in the field of packaging design, such as: the packaging of various fruit juices uses the realistic image of its fruit raw materials.

Start with the origin of the product. The exotic customs, landscapes, and pastoral scenery of the raw material production area are used as visual elements to attract the attention of the audience.

Start with the use case of the product. Taking the use form as the starting point, the association design elements can make people feel immersive.

Start with who the product will be used for. Understand their interests and tendencies, and look for appropriate expressive elements to express them. For example, men's products have a rugged visual identity, while young girls' products have youthful visual symbols.

Take advantage of the aesthetic graphic image that people like to see. For example: beauties, flowers, animals, landscapes, ethnic customs, etc.

Serial design from the perspective of the company's image. Based on the overall image of the company, pay attention to the unity and continuity of the company's image and product packaging.

Design ideas are made of characteristic color compositions. Analyze and study the colors to appear in the design, and arrange them reasonably, so as to create unique color characteristics and product styles.

In short, good packaging design is the sharp edge of product market development.

The design of moon cake packaging should be mainly graphic.

Packaging Design Key Points:

1. Set target consumer groups;

2. No fiber brand positioning;

3. Research competitors;

4. Set the style of the product.

How can the design of moon cake box packaging Wang Chalu impress consumers?

First of all, a market research should be done before designing, and secondly, the design should have connotation and reasonable color matching. The production should be more spiritual. The task occupies a pit.

Normally, after eating the moon cakes, the packaging is useless, most of them will be thrown away, if the packaging is given more functions in the design, it can make people stay hungry after eating the moon cakes for other purposes, for example, the packaging can be designed as a candy box and other shapes, so that the moon cake packaging can be used as a candy box alone. Second, the packaging materials can be used as moon cake packaging materials are a lot, often used in Chinese moon cake packaging design materials are wood, paper, plastic, metal, etc., different materials have different characteristics, can also make different shapes, design can be combined with a variety of material characteristics, such a design will give people different feelings. Third, the design of the shape containing the meaning of the moon cake has become a way for people to express their emotions, usually with a good heart, then the design of the packaging can work the modeling, with the shape to directly express people's minds, such as can be designed as the shape of the heart, this meaning can be said to be expressed very straightforwardly.

Fourth, the way of combining can be used, which includes two aspects: one can be combined for modeling, and the other can be combined for function. The combination of shapes can also be combined in a flat way, and a vertical combination can also be used. For example, the outer packaging uses a square box, and then the inside uses a fan-shaped box, and it can form a circle.

The combination of functions can be leaked so that each independent package has its own function, and can be combined to play a certain function. The above methods can be used in Chinese moon cake packaging design, it should be noted that the design should consider the needs of the market, consider the preferences of consumers, and also consider how to reflect its connotation.

Steps. First, the multi-functional design method of the moon cake iron box ordinary moon cake iron box after the moon cake is directly abandoned because there is not much use, in the full guarantee of the moon cake packaging performance at the same time, the design of the multi-functional moon cake iron box, is to expand the moon cake iron box market is a key way.

Second, the transplantation design of the moon cake iron box moon cake packaging materials are varied, such as paper boxes, wooden boxes, plastic boxes, etc., all kinds of materials have their own modeling characteristics, as a high-end gift iron box packaging, absorb the strengths of the public, combined with the printing and processing characteristics of the iron sheet to improve, enrich and develop the structure of the iron box, is a practical method. In the past, the shape of the tin box was transitioned with rounded corners, while the carton generally used a folding right angle.

Third, the imitation design method of the moon cake iron box is mainly used for the independent packaging of a single moon cake, the selection of some symbolic shapes as a model, and then combined with the printing and processing characteristics of the iron sheet for shape design, the sail method is widely used, can design a lot of can type, deeply loved by consumers.

Fourth, the combined molding design method of the moon cake iron box The combined molding design method mainly includes the shape combination method and the function combination method. It can also be divided into plane combination method and vertical combination method.

Good material, good packaging design, highlighting the quality of the process = good moon cake packaging segment, so it is very important to choose a strong moon cake box packaging box manufacturer, which directly affects the sales of moon cakes.

After all, for Chinese, the Mid-Autumn Festival mooncake is not so much a food, but a culture, a kind of communication feelings, the transmission of friendship sustenance, carrying the blessings and good hopes of generations of hundreds of Li Ranlead surnames, so the packaging design of the mooncake box reflects a mooncake culture, and a good mooncake box packaging design can add the cultural taste of mooncakes, which is conducive to the sales of mooncakes.

1.Advocate green packaging, Chang Shenhe simple and moderate packaging.

First of all, it is recommended that the appropriate packaging of moon cakes meet the functional requirements of the packaging. Packaging in the product plays a role in protecting, convenient to use and promoting sales, which determines the supporting role of packaging in the product, so the cost of packaging should not be too high, generally not more than 30% of the cost of the product, otherwise when the cost is too high, it will cause the cart to be put before the horse, and the cost paid by consumers is not in their favorite products and the packaging that is discarded after use. Of course, we can't let the story of "buying and returning the pearl" appear in modern times.

2.Breakthrough innovation in packaging materials and structure.

There are a variety of packaging materials for moon cakes, including paper, plastic, metal, wood, etc., the environmental coordination of materials should be considered when choosing materials, and try to use packaging materials that can prevent bacteria, mildew, moisture, and degradability, such as: bamboo leaves, mulberry leaves, lotus leaves, propylene cardboard, etc. Minimize the use of packaging materials, try to avoid using wood, and do not use mahogany, crystal and other materials for moon cake packaging.

In addition, when selecting materials, it is necessary to use a single material as much as possible and to reduce weight as much as possible. On the one hand, it can reduce packaging costs, and on the other hand, it can also reduce waste disposal costs.

3.Breakthroughs and innovations in the form of artistic expression.

Extract element symbols from traditional art, reinvent them with modern creative consciousness and expression techniques, break the inherent design mode, and make breakthroughs and innovations in the form of expression. Of course, the re-creation of symbols is not simply copying, but also the re-creation of traditional elements. This kind of creation is based on the understanding of symbols, with modern aesthetic concepts, the elements in the traditional modeling are transformed, refined and used, so that they are rich in the characteristics of the times; Or the traditional composition methods and expressions are applied to modern design to express the concept of modern design, and modern design is a culture that reflects people's perception and understanding of the world in the practice of science and technology.

4.Focus on cultural functions.

Any design is for people, is the product of a certain culture, packaging design more direct service for people's life, communication between commodity production and life, harmonious goods and people's social life between the natural feelings. Japanese designer Masami Takahashi said: "When I design packaging, if I design only a box, and do not go beyond the functionality of the packaging itself, I feel that my work is waste, and a high-quality packaging can not only show the corporate image, but also enhance the self-confidence of employees, and have a positive impact on all those who have used the product, and also inspire creativity."

As a product of cultural design, the cultural value of packaging design depends on its cultural function, which emphasizes the value and role of packaging culture, and acts as a carrier of emotional communication between consumers and commodities, in order to meet people's growing spiritual and cultural needs.