What should be paid attention to when designing packaging

Packaging design refers to the selection of appropriate packaging materials, the use of ingenious technological means, for the packaging of goods for the packaging of the container structure modeling and packaging beautification and decoration design. The three main components of packaging design can be seen here.

Form factors. The shape element is the shape of the display surface of the product packaging, including the size, size and shape of the display surface. There are three types of forms that we see in our daily lives, namely natural forms, artificial forms, and accidental forms.

But when we study the morphological composition of a product, we must find a form that is applicable to any nature, that is, we extract the common regularity and call it an abstract form.

The formal beauty of packaging shape elements is mainly considered from the following eight aspects: symmetry and balance, stability and lightness, contrast and harmony, repetition and echo, rhythm and rhyme, comparison and association, proportion and scale, unity and change.

Composition elements. Composition is a complete picture of the logos, graphics, words and combinations arranged on the display surface of the product packaging. The combination of these four aspects constitutes the overall effect of packaging and decoration.

If the use of trademarks, graphics, words and colors is correct, appropriate and beautiful, it can be called an excellent design work.

Color design. Color design plays an important role in packaging design. Color is an important factor in beautifying and highlighting a product.

The use of packaging color is closely related to the conception and composition of the whole picture design. The packaging color requires flatness and uniformity, which is a high summary of color filtering and refining. It is based on people's associations and color habits, and a high degree of exaggeration and discoloration is a means of packaging art.

At the same time, the color of the packaging must also be controlled and limited by the process, material, use and sales area.

Text design. Words are symbols that convey ideas, exchange feelings and information, and express the content of a certain theme. The brand, product name, explanatory text, advertising text and manufacturer, company or distribution unit on the packaging reflect the essential content of the packaging.

When designing packaging, these words must be considered as part of the overall design of the packaging.

The main points of text design in packaging and decoration design are:

The text content is concise, true, vivid, easy to read and easy to remember; The font design should reflect the characteristics, nature, uniqueness of the product, and have good recognition and aesthetic functions; The arrangement of the text should be in harmony with the overall design style of the packaging.

Packaging design is a crucial part of product marketing, which can not only play a role in protecting the product, but also attract the attention of consumers through the appearance design. Here are a few aspects to pay attention to in packaging design:

Target market: Different products have different target markets, so the packaging design should also be designed for different audiences. For example, products aimed at children should have bright, colorful design elements, while products aimed at adults should be cleaner and more sophisticated.

Brand recognition: The packaging design should be consistent with the brand image so that consumers can quickly recognize the brand to which the product belongs. This means that designers need to use elements such as the brand's logo, colors, and fonts and incorporate them into the packaging.

Easily recognizable: The packaging should be designed in such a way that consumers can quickly identify the type, function, and features of the product. This can be achieved effectively by using elements such as clear images, text, and symbols on the packaging.

Highlight the selling point: The packaging design should highlight the selling point of the product in order to attract the attention of consumers. For example, if a product has a unique aroma or taste, the packaging design should highlight this feature so that consumers can see it at a glance.

Color matching: Color is a very important aspect of packaging design because it can influence the emotional response of consumers.

Zhonghui design's original packaging design works.

The above is the answer of Zhonghui Design (professional packaging design company), I hope it can help you.

Brand packaging design is a visual marketing tool that captures the attention of potential consumers and communicates product quality, personality and value. The following are the elements that must be considered in the brand packaging design summarized by Zhonghui Design::

Brand identity: Brand identity such as company name, trademark, etc. is the core element of brand packaging. It should be easily recognizable and stand out as much as possible.

Packaging shape: Packaging shape can add personalization to the product, such as reusable storage boxes or specially shaped glass bottles. At the same time, it is also necessary to consider the protective effect of packaging on the product.

Color: Color is one of the most important factors in a brand's packaging design. The color choice should be in line with the target market and product type, and convey the right emotion or message.

Images and graphics: Images and graphics convey information or emotions about a product to consumers through visual means. For example, a ** used on food packaging may trigger an appetite, while a ** on gym clothing may convey vitality and wellness.

Text: The text should concisely convey the main benefits and features of the product. The font should be legible and in harmony with other design elements.

Materials: Materials not only affect the appearance of the packaging, but also the durability and protective properties of the product. For example, glass bottles can convey a sense of high quality and class, while plastic bottles may be lighter and easier to carry.

In summary, there are several factors that need to be considered in the design of a brand's packaging, with the aim of adding a personalized character to the product, increasing brand recognition, and arousing consumer interest and curiosity.

Zhonghui Design (a professional packaging design company) answers, I hope it can help you.

Zhonghui Design (a professional packaging design company) answers, I hope it can help you.

Zhonghui Design (professional packaging design company) answer:

Packaging design is a discipline that integrates art, marketing and engineering elements, and to develop a perfect packaging design plan, not only theoretical support is required, but also designers need to have practical experience and master some skills and techniques. Here are some tips that may be useful:

Full understanding of the product: Before designing a package, it is important to have an in-depth understanding of the product being designed. This includes understanding its characteristics, target audience, competitive market dynamics, and other factors to determine what needs the final package should meet.

Emphasizing "perceptual association": When consumers choose products, they often make decisions based on their subconscious first, so a good packaging design should be able to generate specific emotional responses or "feelings", and establish non-special directions such as language and notes with consumers.

Adjust the fit of the packaging: The fit of the packaging is very important for consumers and retailers. Designers can make some changes to improve the suitability of the packaging, for example, the packaging shape is closer to the product, which greatly simplifies the processing of the merchant link.

Sticking to the principle of simplicity: simple is not necessarily cheap, but his ability to focus on production intentions and discard elements of the original design is as sustainable as possible, and these factors are also in line with the requirements of more fashionable consumerism.

Pay attention to the visual effect: The packaging design must have a high visual effect. This includes choosing the right colours, shapes, and styles to capture consumers' attention, interest, and purchase intentions.

Use of textural effects: Unlike two-dimensional flat works such as flat posters or graphic advertisements, packaging that clings to 3D objects can often be used in a variety of qualities and materials to create a range of visual and tactile reflections. The texture is different from the constant example of describing the advantages and disadvantages of big brands".

Holistic fit: A good communication process is very important before designing a package. Designers need to understand their requirements with all parties involved and ensure that the design is a perfect fit for the product, the market, and other relevant aspects.

To sum up, there are many aspects to a successful packaging design solution, and only a designer with a wealth of knowledge and practical experience, as well as the ability to be flexible, can ensure that consumers love and respect in a highly competitive market.

Zhonghui Design (professional packaging design company) answer:

To do a good job in a successful packaging design, it is necessary to conduct a comprehensive analysis and establish a unified and effective design plan according to the characteristics of the product and brand and the needs of the target consumers. Here are a few key steps:

Fully understand the product and brand: Before designing, you need to fully understand the core values, application scenarios, unique selling points and other information of the product and brand. For a new product or brand, market research data is also needed to better target customers and determine what elements stand out from the packaging design.

Research the market and competitors: Research the packaging design forms of the same type of products in the current market and analyze their advantages and disadvantages. In addition, you can learn about the packaging design of other related brands to help identify market opportunities and improve brand competitiveness through differentiation.

Design concept generation: Based on the initial research work, you can discuss possible directions, design strategies and explore possible creative routes to determine the most feasible and most suitable design for your brand positioning. This may include multiple discussion sessions, brainstorming, and testing studies.

Initial design prototypes: Use software and graphic tools, supplemented by color swatch testing, commercial font discussions, to determine preliminary models, and to test feedback and improvements within the internal team or target customers.

Adjustment inspection: Based on the test and feedback results, the preliminary design is corrected, and different aspects such as color, text and form are optimized.

Complete the pattern: Once you've confirmed the final design prototype, you can start working on the layout and fine-tuning the bottle or box perfectly before adding key information. Mass printing, proofing stage must focus on prudence, pay attention to transparent skimming, color difference and other issues.

Launch and launch: Launching and launching a successful package design can be challenging, as you need to make sure it works well across a variety of data mediums and visuals, effectively promoting your product and brand. This includes the perfect combination of digital channels, traditional retail channels plus social** and public word-of-mouth.

In short, a good packaging design must take into account product characteristics, brand identity, audience response and market trends, all of which are directly related to competitiveness and market situational display. Finally completing a satisfactory and perfect packaging design requires patience, professional knowledge and teamwork, and I believe that the results of hard work will be more distinctive.

Packaging design is becoming more and more important in our modern society, we not only want the packaging we design to reflect the product information, but also to attract the attention of customers, so the creative embodiment of packaging design is particularly important. So how should we express its creativity when we do packaging design, and how should we prepare before expressing its creativity?

The embodiment of packaging creativity: packaging is an indispensable part of modern commodities and the external form, creative packaging design is not only a beautiful coat for goods to enter the market. At the same time, it is also an effective means to realize the value of commodities and the value of use.

Successful packaging design must include certain creative elements. What is Creative? This is a question that is both simple and complex.

Creativity is all about good ideas, good ideas, and showing their novelty, uniqueness. The "creation" in creativity has the interpretation of "first-".

"meaning" has the meaning of "new idea, creativity". The embodiment of packaging design creativity is multifaceted, which can be reflected from packaging materials, packaging forms, packaging structures, packaging brand fonts, packaging graphics, packaging colors, packaging arrangements and other specific links. Packaging design is a visual communication art, seeking visual originality, aesthetics, and at the same time to have a clear information, no clear information of the visual form of creative performance, its creativity can not reflect the commercial value of packaging, creativity always around the function of packaging - to spread information.

However, packaging design creativity is a kind of restricted creative activities, (such as the basic size of packaging, the form is chaotic, the subjective opinion of customers, packaging costs, packaging processing technology limitations, etc.) how to create freedom in the constraints, and do unlimited thinking under limited conditions, is a long-term work that every designer must strive to explore.

Before the specific idea of packaging, we must first fully understand the enterprises and products that produce goods, and generally have three aspects of manpower:

1. The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.;

2. The basic information of the consumer group, such as; the age, economic income, and cultural quality of the consumer group;

3. The basic situation of market-related products and their own products, including brand image and popularity, favorability, trust, product quality, sales methods, etc.

After extensive understanding, designers can give full play to their personal imagination and creativity according to the information they have, make preliminary creative ideas, and then after further repeated scrutiny, improvement and development, and finally determine the creative cutting point.

In the creative performance of packaging design, first of all, we must first adjust our thinking, so that our thinking and the creativity of packaging design are compatible, and our thinking is more valuable, so that the creativity of packaging design can be vividly expressed and the packaging design can be better.