What to do with the whole set of column packaging design 20

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Logos, titles, column templates, theme ads, subtitle templates, etc.

In the case of many channels flooding the screen, the channel's identification elements and brand image system are clearly expressed, effectively showing the difference between this channel and other channels, so that the audience has a brand awareness of the entire channel.

Column is the most effective competition for channel brand management, through the column logo, slogan, opening and ending, host image, studio decoration, sound and picture modeling, rhythm, color, tone, font, etc., a series of regulations and positioning, so that it is integrated with the content of the column, so as to highlight the personality characteristics of the brand column, with its unique vitality and competitiveness, bring visibility, reputation and economic benefits to TV.

Packaging elements

1. Image logo.

No matter the program, column, or channel, there is a CI image design, which is the most basic image logo, which is the element that constitutes the packaging. In different cases, there are different changes in the image logo, but the elements of "packaging" are generally relatively stable. The image logo of the channel is generally displayed on the corner logo and the end of the program.

2. Color. According to the positioning of channels, columns and programs, determine the main color of the package. The dominant color may be monochrome or a composite color.

Its basic requirements should be color coordination, distinctive, eye-catching, but not dazzling, can coincide with the tone of the entire program, column or channel, and can be consistent with the style of the program, column or channel or give an effective supplement.

3. Sound. Sound includes language, **, sound, sound effects and other elements. Sound plays a very prominent role in TV packaging,In good TV packaging,**It should be integrated with image design、Color matching organically,No need to see the picture,The audience can judge what channel and what column。

The above content reference: Knowing and answering Qi Encyclopedia - column packaging.

1. The packaging design of the TV column - the trailer of the column

In news programs, story documentaries, character interviews and other programs, it can generally be divided into several paragraphs according to the changes in the theme clues of the program. For example, in the news column, there are domestic news, international news, sports news, etc. The difference between them can be distinguished by flowers.

For example, in a feature documentary, it is divided according to the development of the story, and the flowers are intertwined.

On the other hand, it is also an important means of controlling the layout of the channel and the broadcast of advertisements. For example, sometimes a show is interrupted by an ad after a certain period of time. After the commercial is over, it seems incongruous to cut back to the original show.

2. Packaging design of TV columns - until the end of the column

The end of the column is usually the columnist's and producer's message, which is actually the column's copyright notice. But now most of the columns will end with the column of the logo of the ad sponsor, equivalent to the column will end the column as an available inventory, to the advertiser** to achieve the value of the column in addition to the program.

Some programs are designed 20-30 seconds before the end of the program. Programs are displayed horizontally or vertically at the bottom of the screen. Since the show is not over yet, the audience will not immediately change the channel, and at the same time, make sure that there are subtitles, ** and other content at the end of the program.

Of course, the design at the end of the film should be simple, and try not to affect the audience's normality**.

Global Online School has compiled for you "In the packaging design of TV columns, what are the things that need to be edited by film and television post-production personnel?" If you want to apply this article flexibly, you still need more practice, if you still want to learn more about the skills or knowledge of film and television post-production, you can also click on other articles on this site to learn.