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This is a means of businessmen, confusing people's nerves, so that people tend to worry about the 9 when they buy, for example, a yuan commodity when buying because of the mentality of the relationship to feel that it is only 90 yuan, but what I didn't expect is that it is only 100 yuan.
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People's lives are like this, human nature is like this, people often like to be cheaper, such as 998 yuan and 1000 yuan, it seems that although they are the same, people's first feeling is that 998 is better, and people are more concerned about the first feeling.
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It's a psychology! Like 99 and 100, that's the difference between a two-digit number and a three-digit number! Customers love 99
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Customer psychology 199 is more than 100 200 is more than a hundred yuan bill Just like many times you want a gift after buying something, in a sense, it feels like you can get a little cheap from the merchant, and few people go to make up 99 yuan of change when paying, basically give it all, and you can get back a dollar, self-comforting!
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This is a sales strategy in psychology! For example, the numbers 99 and 100 have different feelings.
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Haha, this is a good question, I have to admire the great thinking of those experts in business planning, and a small dollar can make such a strong sales profit
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There's a cosmetics brand that sounds the same as it, and I remember that Chinese doesn't write it that way.
It's possible that it's just a random sign.
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**On the name of the store (fashion man**Kai Chun dress-up) I bought a**Tops and T-shirts The quality is good The service is also very good You look at the pants**There are also a lot of clothing types.
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I don't know, I'm on a mission, don't be angry.
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In fact, the principle is very simple, although the difference between yuan and 10 yuan is only yuan, but consumers will give priority to choosing yuan, so that consumers can cause the best difference, choose yuan, and promote the purchase of goods.
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This is a psychological tactic.
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Usually makes you feel cheaper. After all, a 199 and a 200 are a 1 and a 2 start, **When the discount is full, if it is full 300 minus 150 or something like that, you will have to find something to make up. After all, if you come across a full 300 minus 150 and the unit price of the thing you want to buy is 299, you will never be reconciled.
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It makes people feel cheap, for example, a pair of pants for 399 yuan, if the price is 400 yuan, then it makes people feel that 400 yuan is much more expensive than 399 yuan, if the price is 301 yuan, then he might as well be priced at 299 yuan, mainly to make people feel more than 300, not more than 400,
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This is a supermarket or something, most of them are based on 9, such as yuan, 9 yuan, 99 yuan... There are two good things about this.
First: For example, 40 yuan into the goods, you can buy 100 yuan, but 100 will become 3 digits, but 99 yuan is also a lot of money, consumers at first glance said, less than 100 yuan, but most of them to check out the time to know the same.
Second, consumers now love face, and sometimes don't leave with change. It's not good, but it's still a lot.
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It looks cheaper to the consumer.
For example, if he scores 89 for 90 yuan, when he sees 89, he will subconsciously feel that it is only more than 80 yuan.
Merchants are trying to make small profits but sell quickly, but in fact, they buy more for 1 yuan and earn it back, which is a means of sales.
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It makes me feel like it's cheaper.
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99 makes people feel a little cheaper, and that's a psychological effect. 100 to 99 is a single digit, which seems to be a lot bigger. The second problem is ......... coincidence
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9 and 10, it only takes one stroke to write 9, and it takes two strokes to write 10, and 9 is 100-1One less digit, you buy the same thing, one 99 and one 100, which one will you choose. This is a course in psychology that captures the psychology of consumers.
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You say, if you see 90 and, you will think which is cheaper, it must be the one that starts with 8 words will be better than the one that starts with 9 words, although it only reduces a few cents, but it gives people a cheap impression visually, which will better attract customers, which is also a kind of psychological application. No business, no refinement. Merchants are always smart.
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The main psychological effect is that the illusion is cheaper. There is also an auspicious number of 9.
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Maybe you want to buy a piece of clothing for 99 yuan or 100 yuan.
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What is the difference between 3 yuan and 3 yuan, it's a dime, but it's a dime that is very important, every time we go out to bargain, when we can't negotiate, both sides will give a step, right, maybe sometimes it's just for a little money. That's right, right? But that's a consolation for both buyers and sellers, a win-win.
What is always on TV is only 999 yuan. Why not 1000 yuan, because the third digit causes the buyer to hesitate. So it's a certain psychological effect that catches the buyer.
This is a personal opinion.
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There is a retail price or recommended retail price at the bottom, in fact, this ** is just a sense of existence, and the purchase price can only be known by the manufacturer, for example, it is 3% off or off.
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The number on the tag can't see the purchase price, and even if it is the same brand and the same style of clothes, different regions, different dealers, the purchase price is not the same, at most, according to the tag, you can find out what price the merchant will sell.
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The purchase price is generally not on the tag.
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They have handwritten numbers on their clothes, and they probably have the purchase price written in them, or they will forget how much they buy so many goods, I heard a friend who makes clothes say before, but they won't let anyone see it.
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A lot of laymen don't know don't talk nonsense, the numbers in the tag, most of them are the manufacturer's model number marking, sometimes it is a special mark such as the part of the sample that needs to be processed, and an internal label of the internal process, which is generally removed after leaving the factory, and there are many who have not taken it directly into the market, but they have nothing to do with it. For the merchants of ** clothes, some of them are labels that they put on personally, which varies from person to person and cannot be uniformly determined.
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Different numbers represent different colors Whether it is spring, summer or autumn and winter, you can also see whether it is **or**.
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It's hard to say, but many specialty stores now write numbers on the clothes they sell, which means different things.
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I'm afraid this can't, do you think that the purchase price will be written on one of the items in a batch of dozens of goods?
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Compare the bidding of peer products with the corresponding cost to price, and the next step is profit.
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This, it depends on the market positioning of clothing, processing costs, generally more than 5 times the production cost, the more brand clothing, the greater the multiple.
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Look at the cost of making the garment and the market it is facing.
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When ordering, in order to maximize their profits or order the price is very high, their profits are very small, at this time, the manufacturer and the first merchant will negotiate to raise the retail price of the tag. But this is sub-regional, depending on the practices of each regional ** business, some will mention and some will not mention, so that the product will be the same, but the retail price of the tag is different in different regions.
The tag price is the ** on the tag of the clothes. The tag does not mean that the license has been revoked by the business administration, but the brand number that is hung on the clothing, including gelatinous wood leather, etc. There is product information written on it, such as the specifications and usage of the materials used by the manufacturer in the place of origin.
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