Machinery plus marketing, how to promote the machinery industry

Machinery and marketing are a pair of professions that do not contradict each other.

Mechanical product marketing is the means.

The current machinery market has bid farewell to the original distributed sales system in the era of planned economy, and has entered a highly competitive and new marketing era.

I think you are suitable for marketing in the machinery market, such as marketing department or sales department; There are several reasons for this:

1. Mechanical marketing requires a lot of marketing knowledge and mechanical expertise. You've taken both majors, so you're more suitable.

2. The marketing department should combine the design, performance and market of the machinery, which requires the knowledge of the combination of the two, so it is more suitable for you.

3. You do this industry is better and enter, often the marketing industry is easier to enter, as long as you have professional knowledge and patience and skills you can be exempted from the test successful, you can enter this industry, coupled with your mechanical knowledge, you and customers and technicians to deal with you will not be a layman, communication is smoother, more professional, your marketing performance will not be very bad, you can be promoted.

You are suitable for sales work in some heavy industry sales enterprises or professional machinery industry equipment factories.

You can take a marketing assistant certificate, and those who have just graduated can take this.

In your mechanical major, you can take the technician certificate.

The focus is still on marketing, and more practical experience in the market is needed.

I hope you succeed.

Isn't the marketing work of mechanical products used in both, so simple to ask, are you a college student?

What certificate is tested is only powerful under the premise that you have the ability to do the job, just taking a certificate can not do anything, it can only prove that you are a nerd, maybe a little mean, but this is the advice of a person who has been in marketing for ten years. Don't think that just because you have a few certificates, it's a big deal.

1. Locate the target group.

The first thing we need to do is to find the crowd and understand their real thoughts, behaviors and habits, where are they gathered on the network.

2. Make a marketing type**.

For the machinery industry, a marketing type is indispensable, it is the focus of all publicity channels, it can be said that the promotion conversion rate on the network is the highest, the most important thing is this. In order to facilitate understanding, we can use our own enterprises, and the official enterprises can introduce enterprises, products, brand holders, technical advantages, after-sales service, etc., to highlight their advantages and strengths.

3. Establish word of mouth.

There are many ways to promote for free, and the best results can be achieved with the information release of other high-weight B2B platforms, as well as the brand word-of-mouth marketing of Q&A platforms. With word-of-mouth and branding, potential customers will be more willing to place an order.

That's why branding is essential. This item may not be useful for network promotion in the short term, but in the long run, Duan Huai is indispensable for creating a closed loop of Internet marketing. The most important thing is that the brand will generate a premium and make you more money.

In the absence of new products to subvert the search engine, the traffic of machinery and equipment is mainly based on search engines and long-tail keywords. Generally, others will search directly on the search engine for anything they want to buy, so you should do a good job of covering the long-tail keywords of the search engine, only in this way will more users search for it.

Machinery industry

The machinery industry, as long as it is related to machinery, can be said to be the machinery industry, which is divided into a broad sense of the machinery industry and a narrow sense of the machinery industry.

Machinery sales are generally divided into large-scale procurement and general maintenance procurement.

For unfamiliar customers, they are generally purchased in large quantities, except for small equipment, such equipment is generally responsible for the senior management of the enterprise.

Categorize customer types.

1. The boss of an individual or private enterprise is responsible for procurement, and he will fight for sales, so that as long as the product is suitable and cost-effective, he can make a deal.

2. Large enterprises have independent first-class departments, maintenance departments and direct use departments, as well as high-level decision-making levels.

First of all, it is necessary to sort out the relationship between the enterprise and find the related person. Understand the basic service process within the enterprise, and tackle key problems through each link.

Generally, the stove trace is directly reported to the maintenance department, and the technical maintenance is communicated with the first department, and then reported to the senior management for approval.

In general, when the points are allocated, direct procurement accounts for the majority, and the relevant departments have less points, and a base debate part is reserved as a maneuver.

1. The first thing is diligence; Hard work pays off! Diligence redeems stupidity!

2. Be a person in advance and make real friends with customers! Think and solve problems from the customer's standpoint;

3. Be able to quickly and deeply understand the core needs of customers and solve customer problems in a targeted manner! After all, it's business!

4. Quickly learn a full range of knowledge, such as professional knowledge of your own products and industry knowledge of customers! You have to know everything you need to know!

5. Be flexible in your sales skills! Salespeople are half psychologists!