Is there a trick for traditional e commerce to quickly join new retail?

In the new retail era, traffic is king!

Traffic is the foundation of new retail.

Attracting customers to the store is fundamental, I have a cake!

Hire experienced people with high salaries.

Reshape the logic of traditional e-commerce through the transformation of new technologies. In essence, the development logic and model of traditional e-commerce based on new technology is the model of new retail. This model as a whole is relatively heavy and requires strong technology accumulation and investment, so for small and medium-sized enterprises, they can only use the model and concept of new retail to obtain capital investment, so as to achieve development.

For large-scale e-commerce platforms, the transformation of traditional e-commerce can be realized through capital, technology, marketing and other ways.

Empower traditional e-commerce by digging deep into external forces. With the help of the traffic dividends of social platforms such as WeChat and QQ, and with the help of the social relationship chain between people, a new empowerment of the traditional e-commerce model has been realized. This is also a new way for e-commerce to grow.

In addition to socializing, there are actually many other areas of growth that we can find. For example, deeply involved in the industry processes and links, control product quality, optimize product logistics methods, etc., although these methods are a bit too heavy, but at the moment when the gap between online and offline in the e-commerce industry is gradually disappearing, perhaps only by really intervening in the industry can we find a growth point suitable for the development of e-commerce and can truly solve the pain points of e-commerce development.

The new retail proposed by Jack Ma is actually a new challenge and new opportunity for all e-commerce companies at a critical moment in the transformation of traditional e-commerce. Traditional e-commerce is not perfect, traditional e-commerce is not omnipotent, and traditional e-commerce currently seems to have several "soft underbelly".

The first is that the user experience is very imperfect in some categories. In addition, the customer acquisition cost and logistics cost of traditional e-commerce are getting higher and higher, and the advantages of traditional e-commerce are now becoming a new flaw. The flaws of traditional retail are reflected in the increase in rents and labor costs.

Therefore, in order to defeat the "traditional" traditional e-commerce, new retail must also overcome the shortcomings of traditional retail. There are four ways to solve this problem:

The first is to improve the user experience. In traditional retail, a lady will definitely buy one piece every 4 times, which proves that there are 4 experiences to make a good deal, and the return rate is 25% online and 1% offline. Therefore, new retail must improve the user experience, and Hema Fresh's offline store allows consumers to "eat" on the spot, which is doing such a thing.

The second is to build up electronic memberships instead of issuing traditional membership cards. After the traditional membership card is issued, the enterprise and the customer are still out of touch, in today's "man-machine integration" situation, there is actually a way to make electronic membership.

The third is to build a virtual store. Traditional retail is affected by the area and the display of products is limited, so it is resistant to building a "virtual store".

Fourth, the first chain e-commerce. In the future, there is only one "warehouse", and there is only one warehouse between the factory and the consumer, which is either the closest to the consumer or the farthest from the consumer, and all intermediate links can be removed, which is called the e-commerce sharing of the first chain.

Notes organized by timTatsuten.

E-commerce refers to the electronicization of the transaction process, that is, the use of the network to realize the electronicization of all business processes.

E-commerce ** to provide customers with e-commerce services technology and resources, Bi Poor for small and medium-sized enterprises to provide network marketing services. With the development of science and technology, e-commerce has gradually developed to intelligent, standardized, popular, regionalized and internationalized, and the development of cross-border e-commerce has been strongly supported in recent years. At present, there are also social e-commerce profit models, mainly sales and channel profits, membership fee system, and the construction of a platform ecosystem.

Now is the era of e-commerce, e-commerce is a good choice, and there is a lot of room for salary.

The differences between new retail and traditional e-commerce and retail are:

2.In terms of sales scenarios: the sales scenarios of new retail are not necessarily in stores, but can also have other methods, such as online shopping, vending machines, etc.;

3.In terms of sales objects: the consumers of new retail are not necessarily individuals, but also groups, and the dimensions are more abundant;

To sum up, retail activities must include three elements in front of it - the place (scene), the goods (or services), and the people (or institutions). The Internet has brought a lot of changes, but the essence of retail has not changed.

What is the new appliance retail model? Let's take a look with our friends!

In fact, new retail is more, faster, better, and provincial, and these four words can summarize the model of new retail. At this time, someone should ask what this is, not the current **, Jingdong, what is said is Jingdong's propaganda slogan. In fact, new retail is these four words, if you don't say it reluctantly, Dan Xun can only use four words to explain more, faster, better, and more economical.

In short, there is a store online, and a treasure online store is not a new retail. The answer, of course, is not. Because this is not one of the secrets of the four words, the variety of goods will not change due to the increase in sales channels.

Logistics is also not faster, things are still those things. Needless to say, save. The purchasing channels of personal stores have not changed** sock rulers have certainly not changed.