Is there any good way to do second class e commerce and private domain traffic?

Let me talk about a few drainage methods that I commonly use to do second-class e-commerce.

The importance of customer service is understood by those who have done e-commerce, and good customer service operation users can improve the conversion rate and guide the repurchase of private domains.

The second type of e-commerce is to fill in the information on the landing page to place an order and then sign for the cash on delivery of the purchase form (although there is also online payment now), so the customer service is mainly through ** or SMS to contact the consumerConfirm the customer's purchase intention before the sale(equivalent to asking customers to confirm the information before placing an order).After the sale, the user is asked for the refund details or purchase experience

This method is mostly used in combination with customer service, and the effect of sticking *** on the landing page alone is not good, one is that the merchant may not take the initiative to scan the code, and the other is that the merchant has not noticed *** at all.

Therefore, customer service is needed to guide customers to scan.

This method is mostly used for:Internet celebrity anchor drainage

Guide fans or new customer groups through the image of "opinion leaders" such as Internet celebrity anchors, and preview the time and place of the next live broadcast in the material to attract traffic.

The popularity of live streaming should be understood by those who do e-commerce.

I saw such a short** material on dataeye-edx before, a Douyin anchor, by promoting beer at a low unit price on the second-class platform, ** The live broadcast room and product introduction are pasted in the material to attract new traffic.

Judging from the big data platform, a variety of products are selling very well.

On the one hand, while achieving inventory clearance, it also drains traffic from other fields for his live broadcast room to expand the existing traffic pool, and then strengthens user stickiness through live broadcast effects and activities in the live broadcast room, and then promotes the repurchase and repurchase of customers.

This is also the reason why many merchants have begun to engage in private domain traffic.

The e-commerce industry is dependent on sales, and the user experience of BAI determines the sales of other products in the future, resulting in user stickiness, which will form a good sales cycle, but how to establish a good user experience and form a solid user stickiness is still a certain degree of difficulty. However, this is an indispensable and important part of e-commerce, and it is also an important step to convert to private domain traffic.

Create a basic environment for the user experience.

1.Big data as a premise.

E-commerce owners should first combine a number of different data, one is the external big data user statistical analysis, and the other is the internal user statistics of the e-commerce main brand to generate an overall user view. Data analysis should cover the content from the user's order purchase to the later product return visit and daily interaction, etc., and understand the differences of different consumer individuals through communication with users, so as to find the perfect fit between the personalized needs of customers and the scale of the brand.

2.User lifecycle, strong user stickiness.

The focus is on building high-quality user stickiness. User stickiness covers the interaction between users and brands on different communication channels, and the sum of these interactions is user stickiness. User sticky information integration can integrate fragmented user information and draw independent user portraits for segmented users, so as to improve user experience.

3.Combination of online post-marketing.

In order to improve the perception of user experience, e-commerce owners need to consider how to effectively integrate and improve the interactive experience of various channels to create a seamless user experience between data and merchants.

Tips to improve the customer experience.

To provide a seamless customer experience, brands need to integrate data such as customer preferences, products, associated personnel, and channels required by marketing, sales, service, and other departments, and combine them with third-party data to classify and analyze all data to present a 360° view of the customer and share it with all departments.

We can divide and understand the four words of private domain e-commerce, and the so-called "private domain" is simply because of the communication between each other, including QQ, WeChat, forums, communities, etc. It can be said that each of us is in the private domain of the Internet. "E-commerce" is e-commerce, which is simply a transaction that engages in all network activities.

Private domain e-commerce is to combine "private domain" and "e-commerce", that is, through QQ, WeChat, forums, communities and other ways and means to gather their circle of friends together, and do commodity trading on the Internet.

In fact, private domain e-commerce appears around us, such as the information shared by friends in the circle of friends, for example, we will share with friends when we buy cost-effective goods, etc., which all belong to the category of private domain e-commerce.

In today's developed Internet, private domain e-commerce is everywhere, even as ordinary consumers, we have long been in it. In a sense, private domain e-commerce is a development trend, and we should learn more about it and adapt to it.

There are three core points of private domain operation, which are to build IP, promote activity and pay attention to monetization.

It is very helpful to build an enterprise's own private domain traffic pool, especially for regular customers and repeat purchases, to improve the performance of the enterprise.

I have compiled a list of learning resources for you to improve your personal knowledge, including the very popular short**live broadcast operation in the past two years, drainage from major channels, **editing and audiobooks and other resources, each sub-category is a different category, and you can switch what you need. In the future, we will continue to gather more excellent learning resources for everyone to exchange and share learning

Private domain operation learning is updated in real time.

Whether it is in the circle of friends or at the next dinner, we can often hear the word "private domain e-commerce", especially some professionals engaged in online sales, who are "fond of private domain e-commerce". So what does private domain e-commerce mean, will it affect our lives, and how should we participate in private domain e-commerce? In this article, I will take you into the world of private domain e-commerce to feel itWhat is private domain e-commerce?

To understand private domain e-commerce, let's first understand what e-commerce and private domain are.

E-commerce

E-commerce, to put it bluntly, is e-commerce, which is the commercial purchase and sale of all online transaction activities. Generally refers to e-commerce platforms such as **, Tmall, JD.com, Pinduoduo, and Weidian, everyone should have purchased items on a certain platform.

However, according to the data, the customer acquisition cost in 2017 has skyrocketed to about 250 yuan, and JD.com's customer acquisition cost has exceeded 1,000 yuan in 2018.

Many merchants who have opened stores in ** have complained that even if their stores have more than one million fans, if they do not invest in advertising and promotion, then the traffic into the store will be very small. And the final traffic is in the hands of the platform.

Public domain traffic is expensive, and conversion is becoming more and more difficult.

However, the merchants are also smart people and have chosen another path-Private domain.

With the development of e-commerce platforms, more and more merchants have begun to notice the huge impact of fans on their stores, and many merchants have emerged who have played a good role in the "fan economy".

Now, what exactly is a private domain?

Private domain.

Private domain (private domain) refers to the position that the merchant itself can control. Merchants can decide what to display and what products to sell, decide how to interact with fans, form loyal fan relationships, and increase the return visit rate and repeat purchase rate of fans.

Private domain e-commerce

Combine "private domain" and "e-commerce", that is, through QQ, WeChat, forums, communities and other ways and ways to bring their circle of friends together, **, Tmall, Jingdong and other traditional e-commerce platform merchants will import customers to their own social (such as WeChat, QQ, etc.), and try to expand friends, through QQ, WeChat, forums, communities and other ways and means to gather the user circle together, and then accumulate and precipitate private domain users, and transactions with these users, then, this part of the business is private domain e-commerce.

A more complete explanation is that those merchants who have private domain traffic and can no longer rely on platforms with public domain traffic, use social media, communicate with users in a social way, and complete transactions.

The so-called private domain is relative to the public domain. The public domain is the public domain, which usually presents goods and stores to consumers based on certain rules or algorithms, and sellers cannot manage and intervene in the public domain traffic.

The private domain is the private domain, which refers to the position that the seller can control. Sellers can decide what content and what products to display, and decide how to interact with fans, forming a sticky fan relationship, helping merchants convert potential target customers into their own private domain sticky users from the public domain traffic pool, and increasing fans' return visits and repeat purchases. The private domain e-commerce is the online business done around the private domain traffic, which is called the [second channel] private domain e-commerce.

The advantage of WeChat's ecological sales channel is that, firstly, this traffic is very extensive and the base is particularly large, because WeChat already has 100 million users, which platform has so many people? We are now talking about the country of 1.4 billion people, 1.4 billion people, excluding the elderly, how many children? How much can you get?

How many miles can you run if you break two legs? The base of this traffic is large enough.

Second, the cost of traffic acquisition is almost zero compared to other platforms. The cost of acquiring WeChat's private domain traffic is almost zero, because it is the law of attraction, that is, if you are good enough, others will add you.

Third, the cost of obtaining and operating and maintaining this traffic can be controlled and optimized. So what about traffic, it also has a feature that we particularly like, what is it? This traffic can be reused many times without cost, just like when I send a live message to everyone, I send it every time, every day, right?

Inherently fissionable property, which is what we call word-of-mouth communication. Just like a handsome guy said to me today, we have a group, 200 people, everyone is studying private domain traffic, would you like to enter our group and share it with us. I said okay, I'll take a picture with you.

See through the essence of private domain traffic.

Attract fans and monetize.

Direct traffic to the private domain.

That is, for.

Locking customers, initial purchase, repurchase, fission, investment.

The e-commerce industry relies on e-commerce platforms to give traffic!

Customers like to shop, compare prices, and find the same style on the e-commerce platform.

Most of them may not enter your store for the second time after the first purchase.

Revolution needs base areas.

The private domain is your base.

The people in the base belong to you.

Below from. The private domain is landing in **How to lead the trafficHow to use

Let's talk about these three points in general.

You can chat privately, in a group, and in the circle of friends.

Private chat to see the circle of friends can push products.

Group chats can do activities.

How customers are brought to their own private domains.

It must be a welfare.

Logistics SMS. Shopping for packages.

Scan the code to receive benefits.

Benefits can be materials, courses, e-books, samples, coupons, services, etc.

Human nature fears losing more than liking to get.

Inform not to comprehend the expired accompaniment.

Introduce to the private domain and you can play the next step.

Build a group, how many people in the group send red envelopes (the red envelope is not in size, but in the interaction), the largest red envelope can get a certain prize.

Or you can use marketing tools to carry out **(notify** time) The prize can be a voucher, a sample, an in-store product, etc. (mostly vouchers, to promote sales), so that the winning customers can post their hair in the group.

You can also start a group in the group.

Different group sizes, different **.

Let the customer pull people for you.

Customers buy and repurchase, and you make money.

Customer fission you earn people.

Post the user's ** results.

It shows that you have a lot of activities and rich prizes.

Circle of friends to post customer reviews

Show your products, good service, good reputation.

Obvious to you for your attentive service.

Post the shipping list, showing that your business is booming.

.Wait. Don't be too frequent. Exemption from being blocked.

Make your private domain sticky.

The era of social e-commerce.

It's a pity not to recruit waves.

So you have to make an announcement.

For example, how many people are recruited in the first phase.

Provide training, traffic support, policy support, etc.

The number of places is limited, and the conditions are met (how much total consumption is reached).

Build a group to let yourself set up a trust to sign up enthusiastically, and the obvious number of places is limited.

I can't grab a place, disappointed, let me wait for the next issue.

Give a comforting perk.

Let people set ** to post their own bills in the group every day.

Send a red envelope and say how much you earned.

It seems that your product can make money.

When you have traffic, you can also cooperate with product peripheral products to promote each other!

Earn money from your own products, earn commissions, and earn his traffic.

For example, if you sell **, you and sell bags or Yu Tangerine Zheng cosmetics push each other.

Fitness heel products.

Bao Ma's follow the children's clothing and children's courses.

There are a lot of ways to play. There are also a lot of details.

So you get the idea.

Personal Account Security and Operation".

and how to use the software.

What type of software to use.

Use the forage live code to go to the set, and switch the background multi-number.

Seeing through the essence, private domain traffic is nothing more than micro-business plus

Welcome to add and communicate together! Thank you!