What is the design and meaning of the campus mascot?

1. The mascot is deformed through exaggeration, etcArtistic approachIt is based on a capital English letter a, cute and concise shape, giving people a sense of intimacy, implying that the teachers and students of the school are excellent, highlighting the characteristics of English, and the ears on both sides imply that the children listen to the words of the teachers at school and the elders at home.

2. The small round ball on the top of the head is like a bud about to break out of the shell, implying vitality and exploration of the future. The star-shaped design on the face symbolizes that every child is a shining star, rising. The overall color scheme implies health and happiness.

The mascot as a whole gives people a convenient memory, deeply rooted in the hearts of the people, and a positive feeling.

Design attention

1. First of all, the mascot design should gather its own image. The school mascot is the school totem and the embodiment of the school, and the mascot should reflect the concept and essence of the school itself, not only to "resemble" but also to "resemble".

2. Be novel, unique and concise. Only when the school mascot is new, unique and concise can it stand out, catch up with the trend, be charismatic and engaging.

3. Strive to be beautiful and generous, so that the audience can never get tired of watching and never forget. Through the love of the mascot, and then the love of the house and the black, the love for the school is generated, and the audience must not be disgusted with the mascot and even the school.

4. Reflect the positioning of the school. The mascot of the brand must reflect the positioning and personality of the school, integrate with the school as a whole, and must not deviate from the positioning and personality of the school, so as not to damage the image and foundation of the school.

In recent years, more and more schools have begun to pay attention to the development and design of campus cultural products, mainly because campus cultural products can fully reflect the historical precipitation and cultural heritage of the school, and are also an important means of campus cultural dissemination. Based on this, Zhonghui Design (Beijing Zhonghui Avenue Consulting) believes that the mascot culture is also more and more active in the campus, and the appearance of the mascot highlights the spiritual outlook and soul characteristics of the campus, which not only externalizes the spiritual character of the school, but also becomes a link between teachers, students and alumni of the whole school as a "down-to-earth" way.

The meaning of "auspicious" is explained in the "Yi Zhi Cixia": "auspicious things are auspicious", which means a good omen. Mascots are the products of human primitive culture, such as the dragons, unicorns and other "mythical beasts" created by our ancestors, which give them symbolic content and meaning, but also express people's yearning and pursuit of beautiful things.

Mascot design has a history of more than 100 years, such as the well-known Jingdong dog, Tmall cat, three squirrels and other mascots, are a kind of image carrier of the brand.

Like corporate IP, mascot is an important symbol of the school and an important carrier that can promote the campus brand image. The selection and development of mascots plays an important role in the history of American campuses. Basically, each school will introduce its own school song, school spirit and mascot in the homepage column of its official website.

With the development of society, the mascot design of modern campus is no longer just the image of animals, and the design elements are more diversified. This kind of culture provides a variety of educational activities for all teachers and students, which is more conducive to cultivating sentiments, shaping the beautiful soul of campus people, and stimulating the pioneering and innovative spirit of campus people.

How to design a school mascot:

1. The design of the mascot should condense the image of the school itself.

The school mascot is the totem of the school. It is the embodiment and symbol of the school. Therefore, the mascot should reflect the philosophy and essence of the school itself.

2. It should be novel, unique and concise.

School mascots can only stand out from the crowd if they are new, unique, and simple, and catch up with the trend and be charming and charming.

3. Strive to be beautiful and generous, so that the audience will never get tired of watching it and never forget it.

By loving the mascot, then loving the dog, and loving your own school, you must not let the audience hate the mascot and thus hate the school.

School mascot design requirements:

1. The name can tell us whether the design concept of the mascot is in line with the values we want to express.

2. The shape can tell us whether the mascot is suitable for later peripheral products (such as dolls, toys, handmade cups, etc.).

3. Color can tell us whether the aesthetics of the mascot conform to the mainstream aesthetic concept, we must know that the mascot is to assume the role of our propaganda and promotion, and naturally cannot be narcissistic, so we still need to meet the subjective requirements.

The school mascots are:1. Buddha's hand: It is a fruit name, commonly known as Buddha's hand, and it is rich and prosperous. Homophonic meaning of longevity.

2. Vase: or vase, meaning peace. Together with quail and ruyi, it means peace and happiness. Together with the bell, it symbolizes the peace of all beings.

3. Boat: Wearing a jade and jade boat means that the career is smooth sailing, smooth and profitable, and can make great profits.

4. Clothing buttons: one of the most common jade jewelry, safe jade buttons, wishing good people a safe life.

5. Long-life lock.

I wish the child peace, wisdom and cleverness; And the jade jade lock can better reflect this kind of boastful desire.

6. Key: The key is the same as the time, and it comes to run instantly. Wearing a jade jade spoon means that you can turn good luck.

7. Fu word. It means that the blessings are complete, and the ones who say blessings are blessings, luck, longevity, happiness, and wealth.

8. God of Wealth: The God of Wealth is a fairy who brings wealth to people in the legend, wearing the God of Wealth with shell carving, and the source of wealth is rolling in.

9. Kite: It means that the clouds are straight up or the spring breeze is proud.

10. Child: The boy is innocent and cute; There are fortune boys, joy boys, and unicorns send boys.

Zhonghui Design (mascot design company) answers:

The moral of the school mascot design is usually to represent the characteristics and culture of the school, so as to encourage students to maintain a positive attitude in their studies and life. Common design elements include the school emblem, school motto, school colors, etc., and some interesting images or symbols may also be added to increase the attractiveness of the mascot. For example, a brave, intelligent lion represents strength and wisdom, while a kind, friendly rabbit represents friendship and love.

Overall, the design of the campus mascot is designed to create a cheerful and welcoming atmosphere for the school, while also being able to become a symbol and symbol for the students.

Zhonghui design mascot design.

A brand positioning is required before the mascot can be designed.

The design of the mascot needs to focus on the positioning of the brand, if the positioning is young, then the mascot we design needs to be more fashionable and young, and if the positioning is female, then the mascot we design needs to be more cute and playable.

The mascot design must be a mascot that can be recognized at a glance, such as an animal, a plant or a character, but the mascot must be familiar and recognized by the consumer itself.

The rabbit is very suitable, many schools use the rabbit as a mascot and draw it according to my steps1, first draw the outline of the rabbit's head, draw a circle, and draw the rabbit's two long ears on the top. 2. Then draw the rabbit's facial features, draw its big round eyes, and simply draw its mouth. 3. Let's draw the body of the rabbit again, its body is chubby, lying on the ground.

4. Finally, draw a short tail behind the rabbit and blush under the eyes, and a simple bunny stick figure is complete!