How to write a marketing plan? How to write a marketing plan

1. Market background analysis.

2. Product positioning analysis.

3. Marketing strategy.

Fourth, the detailed rules for the implementation of the program.

Fifth, the need for promotion funds.

Sixth, the effect of the evaluation.

This is a big project, I don't give a little bit, tired, what product, which market are you going to do, talk about it in detail, I can give you some ideas.

First of all, how to write a plan case without selling a fixed formula, when you have a precipitation disturbance in the industry or function, when your PPT is not in the industry background, SWOT analysis can be regarded as truly having its own system.

Here are just the most basic routines.

Industry background. First do an analysis of the industry background, how is the industry, where are we currently in the industry chain, the problems we are encountering now and the problems that need to be solved (the purpose of marketing planning must be to solve one or several problems).

Objective. Generally, a plan can only solve one problem (don't think that a marketing plan can solve all problems, or even solve more than 2 problems), of course, you can thank the boss and superiors, but remember to set a priority, and you must be clear about which problem can really be solved.

Target audience. Don't just set a 25-45 crowd and think it's OK, analyze the circle and target the crowd in detail.

You don't need to do market research, but you need to understand the market and understand what you're targeting.

Content. The focus of the plan is here (of course, it may not be the most important part of the whole program, but it must be the heaviest part, the specific difference will be discussed later).

If you don't know exactly what to write in your marketing plan, use a marketing campaign as an example.

Preparation stage. Ordering materials, personnel allocation, etc.

The timetable is done, and each cut-off point and each sub-project leader needs to be clear.

Plan of Activity

Warm-up phase. Select a platform to do the activity warm-up (traditional**, new**, stores, channels, etc.).

You can preset topics (i.e., topics).

Prepare promotional materials and materials.

Activity execution. Logistical preparation (put it on the front because it's very!) Heavy! Want! ）

The specific implementation is based on the specific needs of Zhongli Chai.

The scene of the event. The separation will be because the on-the-spot response needs to be prepared, and less experience can be more prepared.

Consider more uncontrollable factors and how to deal with problems when they occur.

End of activity (diffusion phase).

This is actually the most important point.

All channels and platforms in the warm-up stage should be diffusion.

Subsequent extensions. As mentioned earlier, the content is the heaviest part, and this section is the most important.

The general event marketing case (especially now shorter) is only about 20 days.

The number of people targeted by marketing campaigns is very limited, and the key is to rely on late extension.

If the diffusion phase is done well, the UGC should be done well, and if possible, the PR crisis PR should be prepared.

Social can be ready and ready for small hot spots.

It is necessary to issue press releases, and it is necessary to do a good job of building momentum.

After it is done, it will become a case for use.

Last but not least, these are all preset during the preparation phase.

When writing a marketing plan, how can the marketing objectives usually be written?

In fact, I think this kind of copywriting is still very easy to write, because some companies have a special position of marketing planning. Therefore, if you hold this kind of position, you must pay attention to your own writing, and you must exercise your writing methods in a timely manner. Some people may be very successful in marketing if they have good writing, but some people may have just joined the company and their writing is slightly worse, and their marketing plan may not be implemented.

Seeing this, you may have questions, when writing a marketing plan, how to write marketing objectives?

In fact, this problem is not difficult, when you write a marketing plan, you must show your plan step by step in front, so that the idea will be clearer, and it is easy to be suspicious of implementation in the process of implementation, because some specific implementation people, they may not have much time to read word by word, you can make the title more conspicuous, so that readers can see the title to understand the idea of the topic, In this way, there will not be too many problems in the implementation of the marketing plan.

When writing about the marketing goal, you can look forward to what the original purpose of the product or an activity is, and after writing the purpose clearly, then make appropriate changes in combination with your own marketing goals, which is the method of writing marketing goals, for example, if you are selling a daily necessities. Then you can make your own sales plan according to the sales target of daily necessities, which is a more reliable sales plan. Only when these things are matched well, it will be smoother in the subsequent operation and planning process, so that the content of the entire program can be improved.