What qualifications do marketing planners have?

The requirements of each company are different, and if you search for 51job, you will know the basic requirements.

How much do you earn now? What region and what industry?

I'm also a marketing professional.

I am a consumer electronics class, Shanghai area, marketing specialist, 3000 months, charter fare and communication fee. What about you?

1. Sales market, figure out the region, characteristics, age group, occupation, cultural background, financial strength, preferences, and purchase choices of the sales target; If it is a planning for the service industry, it is also necessary to understand the scope of activities of the sales target, the ** that can be frequently reached, and so on.

2. Product market, figure out the advantages and disadvantages of competitors, sales scope, target consumer market, promotion channels, promotion costs, etc.

1. Report the market situation to the company's senior management, and put forward reasonable suggestions on production, sales, promotion, and service.

2. Collect after-sales information, and consumers will give feedback on the information, convenience, and service.

3. Guide the direction and focus of the next work of sales, service and other departments to solve problems.

4. Propose reasonable improvement suggestions to the production department, and to a certain extent, it is necessary to lead similar products.

5. Combination. Production costs, and suggestions and opinions on how to innovate products to the company's decision-making department.

1. Conduct phased investigations in more advanced areas at home or abroad, mainly to absorb advanced experience, and mainly consider how to do it.

Achieve regional leadership.

2. Read a lot of industry-related information, combine your own environment and your own product characteristics, and repeatedly scrutinize and summarize experience. At present, the planning categories in Chinese mainland are mainly real estate planning, advertising planning, marketing planning, corporate planning, etc.

In the industry segmentation, the specific work content is slightly different, but you can understand the above and basically meet the requirements of the primary or intermediate stage of planning work.

1. Determine marketing goals and objectives

2. Policy and macro analysis

3. Market (consumer) investigation and analysis

4. Competitor investigation and analysis

5. Formulate marketing policies and guidelines

6. Sales policy and strategy

7. Product pricing

8. Service strategy

9. Advertising strategy

10. Public relations strategy

11. Strategy

12. Cost budget

As a brand marketing company with ten years of experience, Shibo has served many large enterprises, and has provided accurate network marketing solutions for enterprises with practical experience to enhance brand awareness and achieve the purpose of network brand marketing.

Nowadays, many people who do planning are half-way monks, some are from copywriting, some are from advertising, some are from design, and they are directly from marketing majors; In general, many of the previous ones are transformed into planning, and marketing majors, if you have a good grasp of planning, even if you are engaged in your own work, you will regret it, so if you want to do marketing planning, first of all, hardware knowledge in marketing is very important, some copywriting, design things can be contacted, can also be outsourced, after all, these are not the core skills of planning, is to assist in planning, planning needs to have the most professional knowledge and marketing thinking, Mastering the way of thinking that marketers should have is not carrying a very important dry move, many plans have been done for many years, and have not gone very high, the reason is that they just blindly copy the model of the people around them, and do not really understand the essence of the planning industry, will not analyze the market, and will not do real "marketing".

If you want to do this business, you must master the basic knowledge system, read more books on a regular basis, and then find a good platform to practice and practice, and directly do planning and planning this kind of work.

As follows: marketing plan planning. Assist the marketing director to formulate annual and quarterly marketing plans according to the company's requirements, including product promotion, brand building, action plans, budgets, etc., and be responsible for the overall promotion, and prepare marketing plans, business plans, plans, reports and other documents, in order to complete the company's annual sales targets.

Product launch plan. Including product positioning, product interest analysis, and through the effective dissemination of Gongsen Fuji such as dispatch, advertising, public relations activities, etc., to convey the information of the product on the Lu City, and to coordinate the purchase and distribution of dealers.

Brand building strategies. In conjunction with advertising agencies or other brands or companies**, effectively launch sales tools, including the design and production of sales tools such as display counters, to achieve the purpose of improving brand influence and sales achievement.

Team training incentives. For the company's promotion activities, market training is carried out for sales-related personnel, so that they can clearly understand the development process of the activities and the goals to be achieved, and announce the incentive plan.

Market analysis. According to sales data, third-party reports, other market information, etc., make quantitative analysis reports, and put forward optimization suggestions, ** sales market, plan and manage activity budgets, and maximize the budget for the implementation of activities.

The marketing planning specialist is responsible for the planning, organization and implementation of various business activities; Organize and guide the writing of various public relations activity plans; According to market information and industry trends, carry out the planning and execution of activities; Assist the department manager in the overall coordination and control of activities; Evaluate the effectiveness of activities and prepare activity reports.

What does a marketing planner do:

According to business needs, produce various promotional materials to create a good corporate image; Develop market research plans according to the company's market strategy and business needs; Regularly collect competitor information, understand the dynamics of competition on Tuanfan, and sort out and analyze it to form a report; Responsible for the overall planning, supervision, management and implementation of the event site; Responsible for the planning of corporate publications and marketing publications; Responsible for public relations, reception, press release writing and distribution; Perform regular marketing activities to update and maintain information; Cultural promotion related to design activities.

1.Responsible for product channel management and customer development;

2.market expansion;

3.By understanding the needs of the best businessmen, seek sales cooperation opportunities, and complete the sales targets issued by the company;

4.Maintain old customers, establish and manage customer files;

It's sales! Mainly sell products.