How do you develop a marketing plan?

Depending on the situation, I heard from a friend that Daweide's marketing planning is doing a good job.

The methods of developing marketing plans in marketing include the following aspects:

First, the preparation of sales plan:

1) Establish a sales plan system; The content of the sales plan mainly includes the key to the loss of sales, and the search **; Determine sales targets; allocation of sales quotas; Preparation of sales budgets; Develop an implementation plan.

The second draft and the gods) to study the steps of the sales plan; It can be compiled based on the following aspects: 1 Analyze the current state of marketing; 2. Determine sales targets; 3. Develop sales strategies; 4. Evaluate and select sales strategies; 5. Prepare a comprehensive sales plan; 6. Specify the plan; 7. Execution plan; 8. Check the efficiency and control.

3) There are two ways to decide the sales plan, "distribution method" and "upward method". Discuss which approach is appropriate depending on the company's specific situation.

Marketing plan, not only to formulate a long-term strategic plan, to determine the development direction and goals of the enterprise, but also to have a specific marketing plan, specific implementation of the strategic plan. The plan needs to be executed by a strong marketing organization, as well as a series of activities such as screening, training, motivation and evaluation of the organization's personnel.

Shanghai planning companies include advertising planning, marketing planning, real estate planning, etc. There is an important link in marketing planning, that is, marketing strategy planning. With the further development of the market economy, the frequent exchanges of world commerce and culture, the modern market economy environment has become more and more complex, more and more interests are intertwined, and a large number of business opportunities and challenges coexist.

Shanghai Planning Company briefly analyzed the formulation of marketing strategy planning.

Marketing strategy planning is the macro planning of the strategic development direction, strategic development objectives, strategic priorities and core competitiveness of enterprises, including the planning of marketing strategic objectives, the planning of marketing strategic priorities, and the planning of marketing strategy implementation. The planning of marketing strategic objectives refers to the analysis of the internal and external environment of the enterprise, the external opportunities and threats and the internal advantages and disadvantages of the comprehensive comparison, Lishan to answer the advantages, reduce the disadvantages, grasp the opportunities, avoid risks, and then choose the appropriate enterprise marketing strategy model. The planning of marketing strategy focuses on the enterprise according to the determined marketing strategy objectives, combined with the advantages of the enterprise, to determine the marketing strategy focus of the enterprise, and constantly strive to make it the core competitiveness of the enterprise.

The mu only including planning for the implementation of enterprise strategy is divided into three stages: short-term, medium-term and long-term.

The formulation of marketing strategy planning includes five links, namely market research, market segmentation, market optimization, market positioning, and the development of marketing strategy portfolio on the basis of these. First of all, market research refers to the analysis of consumers' consumption needs, competitors or competing products through market research and research; Secondly, market segmentation and market optimization are linked, market segmentation will be different types of market into a number of customer groups, market optimization link is selected from the most suitable market for the company's operation as the target market; Third, market positioning refers to the establishment of a brand image, product image or corporate image that conforms to the minds of consumers; Fourth, the marketing strategy mix includes product strategy, product strategy, channel strategy and strategy, of course, the corresponding planning combination includes brand planning, product planning, planning, planning, advertising planning, public relations planning, service planning, etc.

Shanghai Planning Company believes that when formulating marketing strategy planning, it is necessary to strictly analyze the market situation, analyze the inner needs of consumers, and compare the advantages and disadvantages of the internal and external environment of the enterprise. In addition, the formulation of marketing strategy planning needs to be thought from different angles, Shanghai Planning Company pointed out that the importance of marketing strategy planning in the development of enterprises at the same time, but also the importance of marketing strategy planning in the implementation of marketing strategy. Only by formulating an excellent marketing strategy can we better reflect the strength of the enterprise.

It is proposed here that resource integration is not a simple process of resource allocation. Resource integration simply means that various resources can play the greatest role and value after integration. Therefore, it can be considered that resource integration is the effective amplification of resources.

Resource integration is a painful and complicated process, therefore, make an effective mechanism process, so that the information flowing in the process can be effectively used, and at the same time, this can also reduce the waste of resources and improve the efficiency of work operation.

Miss Ling's sister.

One. For a person who is ready to get involved in marketing planning, first of all, the purpose of marketing planning should be understood, it is obvious that it is to bring sales and profits to the enterprise, so that the profits of the enterprise can be maximized, and for the better survival and development of the enterprise!

Two. The characteristics of marketing planning, entering a new field, for the professional characteristics to be engaged in to understand the Thosen test, the follow-up work can be carried out in an orderly manner!

1. Commercial (bringing sales and profits to the enterprise).

2. Innovativeness (scientific creativity * possibility of realization = maximum expected effect).

3. Timeliness (choosing the right marketing timing will get twice the result with half the effort).

4. Comprehensive (marketers should have a wide range of comprehensive capabilities).

5. Flexibility (ready to respond to all problems that will occur).

6. Feasibility (no matter how awesome the idea is, it must be able to land).

Three. So the point is, how to do a good job of a good and high-quality planning! The so-called, knowing oneself and knowing one's opponent, will not be defeated in a hundred battles.

First, internal and external environment analysis; The most important point of national policy, economy, social situation, and its own technology is to be legal.

Second, the planning idea is determined; Just like writing an article, you must first list a central idea, and formulate the direction of marketing ideas according to the development goals of the enterprise!

third, strategy and skill design; The direction of the idea has been clear, and the next step should be to design a feasible plan, including the specific implementation of products, **, canal and worm dry road and ** activities!

fourth, the implementation and adjustment of the programme; As a marketing plan, creativity should be off the ground, and the method should always be implemented, which can be effectively implemented and bring the greatest benefit with the minimum cost, which is a good marketing plan!

Today mainly talked about the overall framework of marketing planning, the marketing road has a long way to go, from the 1988 He Yang's idea service, to today's new marketing, marketing will become the lifeblood of the development of the enterprise, and we shoulder such a great responsibility, set sail on the road of marketing planning, and successfully landed on the other side!

I am always accustomed to expressing my thoughts with the most concise needs, because time is life, and saving your time is the greatest respect for you!