Marketing and marketing planning mean something different

The relationship between marketing and marketing planning is like a car and the wheels of a car, marketing includes marketing planning, and is all related to marketing activities.

Regarding the overall system, marketing planning is just a chapter of this system!

Looking at your question, I don't know if I can understand it in this way, the question you are talking about is: is it better to do sales or marketing planning? I wonder if that's the case? I'm assuming that's how I come to the question.

I don't theorize, the difference between them is that one is to use external resources to serve the enterprise, and the other is to use various internal resources to coordinate and serve the enterprise. As for the good and the bad, remember, there is no such thing as good or bad!

It's just that going out to run the business is tiring, and the pressure of planning is high, in short, it depends on your personal strengths, if you are a recent graduate, it is recommended to start from sales, and it is very important to accumulate experience, which is helpful for you to engage in marketing planning or others.

A person who doesn't have any marketing experience to do marketing planning is mostly a failed planner!

In fact, if it is not a particularly large enterprise, there is no such detail, marketing is more like you passing by a roadside and seeing a stage, others are selling things, marketing planning is to tell people on the stage how to sell items first, such as free gifts, etc.

To put it simply, marketing refers to the sale of goods to groups and individuals in need through various means. Marketing planning refers to marketing planning is a kind of marketing activities and rational behavior that uses wisdom and strategy, marketing planning is to change the status quo of the enterprise, achieve the ideal goal, with the help of scientific methods and innovative thinking, analyze and study innovative design and formulate marketing plan rational thinking activities. This is an activity that actually applies marketing strategies to implement marketing objectives, and is an important part of the whole process of marketing management.

About marketing: Sales: refers to management, Sales: refers to sales. There are many people who learn marketing, talk about marketing, and do marketing, but there are not many sales masters, and there are not many who understand both sales and operators. Marketing is a system project that integrates many elements.

About planning: strategy: refers to strategy, strategy;

Planning: refers to planning, arrangement; Together, it is: a planned implementation strategy.

It usually requires the organizer to adapt to the time and local conditions, gather the time, place, people, and integrate various resources to carry out a well-arranged activity. Good planning can be interlocking and echoing before and after. The plan can be large or small, and the time can be long or short.

The difference is as follows: marketing actually includes planning, planning takes sales as the terminal goal, marketing and planning are better, which is equivalent to you learning 2 majors. Marketing and planning, both need to master interpersonal relations, communication arts, innovative thinking skills, but planning focuses on the integration of resources and later implementation, marketing mainly considers customer consumption psychology and products, **, ** and channels and other factors.

The front is more pan-bar, and the back will at least talk on paper, marketing planning is an emerging profession, more emphasis is on the actual marketing services for enterprises, and marketing focuses on the principle of studying the market and marketing.

The specific difference between marketing and marketing planning:

I have always found that many people always confuse marketing and sales, but in fact, the power of marketing is much greater than sales, and of course the difference is much greater. If there has been no performance breakthrough for three years, then hurry up and let go of sales, because sometimes the problem of sales is not something that sales can solve by themselves.

1. The content included is different: marketing is a system, and sales are only part of marketing. Marketing includes: market research, marketing, brand planning, sales, customer service, etc.

2. Different perspectives of thinking: sales is mainly about attracting and finding customers with inherent products or services, which is a way of thinking from the inside out. Marketing is customer-oriented, and how to effectively create customers as the first priority, which is an outside-in way of thinking.

3. The appeal of the result is different: sales is to sell products well, is to sell existing products, sell existing products well, marketing is to make products easy to sell, is the marketing planning and promotion of products, marketing is to make sales simpler or even unnecessary, so that products can be sold better, shopping malls are like battlefields, sales is the combat force in the premise of building a combat platform.

Do you want to fight alone or in combination, if your Red Army can't only have millet plus rifles, then now see which war is not a game of comprehensive strength, if you still only have the army to conquer the city, then how can you have a chance of winning.

4. The difference between the two patterns: marketing requires us to determine the general direction and goals with a long-term strategic vision, and to achieve short- and medium-term goals with practical and effective tactical strategies.

Because marketing is a kind of thinking that transforms the internal environment of the enterprise through the external environment, it is more suitable for the market, so marketing is not only suitable for the long-term development of the enterprise, but also a market-oriented profit-seeking thinking.

First, the training goals are different.

1. Marketing: Cultivate application-oriented talents who understand the market economy to meet the needs of the socialist market economy, have a solid foundation and a wide range of knowledge, understand marketing practices and management, and are familiar with national economic and trade policies and laws and regulations, can be proficient in the use of computers, understand import and export business, are familiar with foreign trade knowledge, master enterprise management knowledge and marketing technology, and have strong practical ability.

2. Marketing and planning: cultivate high-quality talents with good professionalism and innovation consciousness, a series of management knowledge such as modern sales management and product marketing, planning and operation skills, and can use e-commerce and network technology to conduct market research, analysis, market development, business negotiations, products, marketing planning and other practical capabilities.

Second, the main courses are different.

1. Marketing: Basic Accounting, Fundamentals of Economic Mathematics, Principles of Economics, Business Negotiation, Market Research and Practice, Marketing Principles and Practices, Sales Practices, Consumer Behavior, etc.

2. Marketing and Planning: Computer Application, Principles of Accounting, Business Negotiation and Practice, Business Statistics, Consumer Psychology, Business Negotiation, Marketing, Public Relations, Market Research and Marketing, Sales Management and Physical Objects, Business Planning Tutorials, Business Operation and Management.

1. Marketing: Basic Accounting, Fundamentals of Economic Mathematics, Principles of Economics, Business Negotiation, Market Research and Practice, Marketing Principles and Practices, Sales Practices, Consumer Behavior, etc.