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Hehe, doing a lasting business is the right way. Since the other side is doing business so ruthlessly, you have to take a step back. First of all, the opposite ** has a lot more advantage than you.
That means that he is either grabbing business at a low price, so that he wants to squeeze you out, in fact, he is also losing, and if he does not make money, it will not last; Or, the quality of his products is not as good as yours, then it will not be long before the customer will understand the difference, and of course, those customers who do not need high-quality products are still not yours. Of course, there is another possibility, but it is estimated that it is more impossible, that is, the purchase price of the other party is indeed much lower than yours, so you have to check it carefully. Second, find out what to do after understanding the other party's reasons.
I suggest that you consider selling some unique products first, so as to reduce the pressure of head-to-head competition and fight with the other party for a long time. If the other party uses a low price to squeeze you, he will lose a lot himself. Or, find more stable customers who need a higher quality product.
Small business also talks about branding, think more about what the old store can not bring to the satisfaction of customers, then you make up for it. I believe that your business will get better and better.
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To be prepared for a protracted battle You can contact the group of decoration companies from you, from which you can sell a small amount on credit, the project is over, and pay the full amount Similarly, to contact some engineering things, rely on your service, quality, and flexible payment methods to compete with the old store In fact, the most important thing is that you have to have connections Through the introduction of friends, there is that you must ensure the quality of the product
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What is bad about the new store is the reputation.
You can advertise more and try it.
You can also engage in some preferential activities to attract popularity.
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First of all, thank you very much for the advice you gave me, which is very good. But I can only pick two, sorry. I'll consider your suggestions.
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Summary. From the perspective of catering, analyze the reasons for the competition between the two stores: 1. Market feedback can be visualized (good and bad business conditions, large and small market capacity) 2. Save the time and energy of the operator to open the store in the early stage 3. The upfront cost of catering brand building can be borne by the alliance owner (brand side) 4. The operator can directly judge the catering brand (alliance owner) through market feedback 5. The marketing and promotion costs and maintenance are planned by the headquarters in a unified manner.
Hello, from the level of industrial economy and competitive strategy, this is to produce an agglomeration effect, that is to say, there is consumption only when there is popularity. Everyone knows that they have not changed their history, and they still think that they have been cheapened, but in fact, they are the bosses who make money, which can greatly increase the sales <> of the two stores
Open two stores to form a competitive relationship, the disadvantages must be that the passenger flow will be scattered, the customer flow has to be guaranteed not to answer, there is also the possibility of forming low-price competition and so on to dig some vicious competitive relations, the advantage is because of the competitive relationship, so both sides are searching for nuclear will promote their respective technologies, learn from each other's advantages, to avoid the emergence of a monopoly, common progress.
From the perspective of catering, analyze the reasons for the competition between the two stores: 1. Market feedback can be visually presented (good and bad business conditions, large and small market spine capacity) 2. The time and energy of the operator to open the store in the early stage 3. The upfront cost of catering brand building can be borne by the alliance owner (brand side) 4. The operator can directly judge the catering brand (the alliance owner with potatoes) through market feedback 5. The marketing promotion cost and maintenance are planned by the headquarters in a unified manner.
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The way to win by doing business next to another is to establish friendship, scale effect, dislocation competition, and win with solid sales.
1. Build friendships.
When you start your business again, visit each other and build friendships with them. This avoids competition for similar products.
2. Scale effect.
3. Dislocation competition.
You can go to each other's stores more often, understand each other's characteristics, improve your own products, achieve misplaced marketing, and avoid direct product overlap competition. Considering the **, grade and product category, Yinhaoshan and competitors are staggered, if your store is big enough, try to enrich the products in your store to satisfy all kinds of consumer groups, so that others do not have what you have.
4. Insist on victory.
As long as your products are distinctive and do not participate in the first battle, you will slowly form a word-of-mouth and communication effect, and eventually become a real winner.
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Starting a Business: How to Make Money.
Project. It is very important to choose a project that you are familiar with, and you should start with a project that you are familiar with and like, so that you can take a lot of detours and make it easier to succeed.
Location. There is a saying in the industry that as long as you choose the right store, your business will be more than half successful, which should be considered from many aspects. There are many customers, the competition is not big, how much development space there is, and whether the cost investment is high. These four points are taken into account to be comprehensive.
Characteristic. Now there are a lot of stores in various middle schools, and you can only make a distinctive store and attract people, otherwise you will definitely face competition.
**。This needs to investigate a lot of competitors and then position, only a moderate **, will make the customer's willingness to buy stimulated.
Traffic. This is a factor that must be considered, you must be here to make it convenient for customers to come and easy for them to go, if this is not satisfied, it will be difficult for you to become big. This is usually the case when business is good at crossroads.
Serve. No matter how good the product is, it also needs first-class service quality, because the foundation of doing business is to be a person, and only when the service quality of people is in place, will we continue to accumulate customers.
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Advantages of old store manager: 1. Rich experience; 2. Strong problem-solving skills; 3. Good communication skills with customers.
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If you talk about the advantages, I think there are the following:
1. No cost, no pressure, and the income is relatively high.
2. The categories are also rich and selective.
3. Simple operation and easy to use.
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The threshold for old store managers is low, and the return point of emerging e-commerce is relatively high.
First, the marginal cost.
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