How to do FMCG market? What are the FMCG industries

1. Promote product innovation.

Product innovation usually includes two ways: form innovation, such as packaging, capacity, specifications, etc.; Content innovation, such as taste, variety, etc.

2. Accelerate cost reduction.

For manufacturers, how to improve profitability is no longer a simple problem of its own, let alone its own strength can be easily changed, channel members have become the key force to promote manufacturers to reduce costs.

Reduction in distribution costs. For the FMCG industry, the rise in the cost of sales has become a top priority and headache for many manufacturers. In recent years, facts have proved that FMCG manufacturers cannot build their own channels or direct distribution, and the three mountains of "distribution, logistics and settlement" are increasingly difficult for FMCG manufacturers to cross on their own, especially low-value FMCG.

Market management fees. It is undeniable that the professional ability of manufacturer marketers is generally higher than that of channel members, especially dealers; However, another undeniable fact is that the execution ability of channel members is generally higher than that of manufacturer personnel, and more importantly, the execution cost of market management is much higher than that of merchants.

The difference in labor cost alone is huge, and with the improvement of the professional ability of channel members, the market management efficiency of merchants will be further improved compared with manufacturers.

3. Promote brand concentration.

Without channel integration, it is impossible to scale products and brands as a tool for managing and segmenting the market. Therefore, manufacturers cannot ignore the existence of channels and their dominant power on the road of integration to improve profits through brand concentration.

The success of FMCG is to win on the trend, and the current FMCG marketing highlights three major trends:

1. No function is not happy.

At present, in FMCG, whether it is a drink or a food, you supplement zinc, I supplement selenium, you nourish the stomach, and I protect the liver. One of the core reasons for this is that Wang Laoji is successful, and Lion's Mane mushroom biscuits are successful, and inferring cause by effect is the way of thinking of most people. After a product is successful, consumer demand, competition pattern, and market environment will change, and we need to study this change first, and then develop a product marketing strategy.

There is nothing wrong with the function of FMCG highlighting itself, but the fault lies in blindly marketing this function, which is not just right, embedding product functions and consumption methods into consumers' cognition and consumption habits. Therefore, the success of functional FMCG must be based on in-depth research on consumer demand and market understanding.

2. The impact of the first second.

In today's FMCG market, there are a wide variety of products, and products that attract consumers in the first second will have a 50% sales chance, or even higher. So we can understand the dispute between Wang Laoji and Jia Duobao's red can, the red can is not only a brand symbol of herbal tea, but also has a stronger visual effect in the terminal, making it easier to enter the consumer's choice menu in the first second.

3. Lonely products are shameful.

FMCG products that meet the emotional needs of consumers are more vigorous, such as Yida chewing gum, which comforts the hearts of young people who work hard in the city, and its advertising slogan has also become a mantra for young people. There are talking points, emotions, and a sense of the times, so that consumers can enjoy it and integrate into the life it shapes, and emotional products are more likely to resonate with consumers.

Do market research in the early stage, and then make corresponding policies in combination with market demand.

In places with a large amount and a small number of urban management, it is mainly for low- and middle-aged consumers, such as housewives, students, etc. At the time, you can find some time to buy, to pull consumers, the key is to pass the product quality, as for **, you set it yourself, you can be slightly lower than the market, add up to a lot.

Summary. The FMCG industry mainly includes food, beverages, daily necessities, tobacco and alcohol, cosmetics, home appliances, household goods, clothing, shoes and hats, stationery, pet supplies, etc.

The FMCG industry mainly includes grinding food, beverages, daily necessities, tobacco and alcohol, spike core cosmetics, home appliances, household goods, clothing, shoes and hats, stationery, pet supplies, etc.

1. Cosmetics, shampoos, **, brother manuscript perfumes and other varieties. 2 household daily necessities, such as toilet paper, napkins, face towels, etc. 3 Kitchen supplies, such as dish soap, dish towels, steel wool balls, etc.

4 home and dusty food, such as instant noodles, hot and sour noodles, biscuits, etc. 5. Beverage industry, such as Master Kong, Uni-President, Jinmailang and other beverages. 6 types of alcoholic products, such as liquor, beer, red wine and so on.

The above is what I know of FMCG. What are the sub-industries of FMCG There are 4 sub-industries: 1, personal care products industry 2, home care and sales products industry 3, brand packaging food and beverage industry 4, tobacco and alcohol industry.

The FMCG industry refers to the commodity sales industry with high consumption frequency, short time limit, wide consumer groups, and high requirements for the convenience of consumption. The FMCG industry has many types of sales channels, including traditional and emerging formats. The concentration of the FMCG industry is gradually rising, and the degree of competition is increasing.

Fast moving consumer goods (FMCG) refer to consumer goods that have a short lifespan and are consumed quickly. A new name is PMCG (Packaged Mass Consumption Goods), as the name suggests, products are packaged into independent small units for sale, and more emphasis is placed on the impact of packaging, branding and popularization on this category.

FMCG", which includes packaged food, personal hygiene products, tobacco, and alcohol and beverages. The reason why they are called FMCG is because they are first and foremost everyday items.

This kind of title is mainly from the perspective of consumption, "consumption" is consumption, FMCG refers to those products that have a short service life and are easy to repeat, and the word "FMCG" is based on the research of merchants on such products, and other types of products;

FMCG", this title is mainly from the perspective of consumption, "consumption" is consumption, FMCG refers to those products with a short service life and easy to repeat, and the word "FMCG" is the research of merchants on such products, and other types of products. There is a clear focus on the sale of products, which is also in line with the title of merchant research.

This kind of products are generally relatively low, belonging to "daily necessities", most of them are within the consumer's "absolute Qin Meng's purchasing power", consumers "instant decision-making" purchase has become a "fast sales" category of products for merchants, consumers make decisions in a very short time, merchants must sell their products in a very short time, therefore, for businesses used for business research, "fast-moving goods" are more meaningful.